Snapchat Ads

Ad Account ID - The ID of the ad account.

Ad Account Name - The name of the ad account.

Campaign ID - The ID of the campaign.

Campaign Name - The name of the campaign.

Campaign Updated At - The date and time the campaign was last updated.

Campaign Created At - The date and time the campaign was created.

Campaign Status - The status of the campaign (e.g., ACTIVE, PAUSED).

Campaign Objective - The objective of the campaign (e.g., WEBSITE_CLICKS, APP_INSTALLS).

Campaign Start Time - The start date and time of the campaign.

Campaign End Time - The end date and time of the campaign.

Campaign Buy Model - The buy model of the campaign (e.g., AUCTION, REACH_AND_FREQUENCY).

Campaign Creation State - The creation state of the campaign.

Campaign Lifetime Spend Cap - The lifetime spend cap for the campaign.

Campaign Deleted - Whether the campaign has been deleted.

Ad Squad ID - The ID of the ad squad.

Ad Squad Name - The name of the ad squad.

Ad Squad Updated At - The date and time the ad squad was last updated.

Ad Squad Created At - The date and time the ad squad was created.

Ad Squad Status - The status of the ad squad.

Ad Squad Type - The type of the ad squad.

Ad Squad Billing Event - The billing event for the ad squad.

Ad Squad Bid - The bid for the ad squad.

Ad Squad Auto Bid - Allow Snapchat to automatically set the bid to recommended amount.

Ad Squad Target Bid - Allows Snapchat to adjust the bid aiming to keep your average CPA at or below the amount set by the ad set end date.

Ad Squad Bid Strategy - The bid strategy for the ad squad.

Delivery Constraint - The delivery constraint for the ad squad.

Ad Squad Daily Budget - The daily budget for the ad squad.

Ad Squad Lifetime Budget - The lifetime budget for the ad squad.

Ad Squad Start Time - The start date and time of the ad squad.

Ad Squad End Time - The end date and time of the ad squad.

Ad Squad Optimization Goal - The optimization goal of the ad squad.

Pixel ID - The ID of the Snap Pixel.

Pacing Type - The pacing type for the ad squad.

Child Ad Type - The child ad type.

Forced View Setting - The forced view setting for the ad.

Creation State - The creation state of the ad.

SKAdNetwork Properties - The SKAdNetwork properties for the ad.

Delivery Properties Version - The delivery properties version for the ad.

Targeting Reach Status - The targeting reach status of the ad.

Placement V2 - The placement of the ad.

Brand Safety Config - The brand safety config for the ad.

Ad Squad Deleted - Whether the ad squad has been deleted.

Ad ID - The ID of the ad.

Ad Name - The name of the ad.

Ad Updated At - The date and time the ad was last updated.

Ad Created At - The date and time the ad was created.

Creative ID - The ID of the ad creative.

Creative Name - The name of the ad creative.

Creative Type - The type of the ad creative.

Creative Headline - The headline of the ad creative.

Creative Shareable - Whether the ad creative is shareable.

Ad Status - The status of the ad.

Ad Type - The type of the ad.

Ad Render Type - The render type of the ad.

Ad Review Status - The review status of the ad.

Third Party Paid Impression Tracking URLs - Third-party URLs for tracking paid impressions.

Third Party On Swipe Tracking URLs - Third-party URLs for tracking swipes.

Ad Deleted - Whether the ad has been deleted.

Date - The date for which the metrics are reported.

Impressions - The number of times the ad was displayed.

Swipes - The number of times users swiped up on the ad.

View Time Millis (Deprecated) - Use screen_time_millis. Total time spent viewing the ad (milliseconds).

Screen Time Millis - Total time spent viewing the ad (milliseconds).

Quartile 1 - Video views to 25%.

Quartile 2 - Video views to 50%.

Quartile 3 - Video views to 75%.

View Completion - Video views to 100%.

Spend - Amount spent on the ad.

Video Views - Number of video views (at least 2 seconds or a swipe up).

Android Installs - Number of Android app installs.

Attachment Average View Time Millis - Average attachment view time (milliseconds).

Attachment Frequency - Average number of attachment views per user.

Attachment Quartile 1 - Long-form video views to 25%.

Attachment Quartile 2 - Long-form video views to 50%.

Attachment Quartile 3 - Long-form video views to 75%.

Attachment Total View Time Millis - Total attachment view time (milliseconds).

Attachment Uniques - Number of unique attachment impressions.

Attachment View Completion - Long-form video views to completion.

Attachment Video Views - Long-form video attachment views (at least 10 seconds or 97% of duration).

Average View Time Millis (Deprecated) - Use avg_screen_time_millis. Average view time per user (milliseconds).

Average Screen Time Millis - Average view time across all impressions (milliseconds).

Frequency - Average number of impressions per user.

iOS Installs - Number of iOS app installs.

Swipe Up Percent - Percentage of impressions that resulted in a swipe up.

Total Installs - Total number of app installs.

Uniques - Number of unique impressions.

Video Views Time Based - Number of video views (at least 2 seconds, excluding swipe ups).

Video Views 15s - Number of video views (at least 15 seconds, 97% completion if shorter, or a swipe up).

Story Opens - Number of times users tapped to view the Story Ad.

Story Completes - Number of times users viewed the entire Story Ad.

Profile Clicks - Number of clicks on the profile icon.

Position Impressions - Number of impressions for a specific story ad position.

Position Screen Time Millis - Total view time for a specific story ad position (milliseconds).

Position Swipe Up Percent - Swipe up rate for a specific story ad position.

Average Position Screen Time Millis - Average view time for a specific story ad position (milliseconds).

Shares - Number of times a lens/filter was shared.

Saves - Number of times a lens/filter was saved.

Paid Impressions - Number of paid ad impressions.

Earned Impressions - Number of earned ad impressions (from shares).

Total Impressions - Total number of ad impressions (paid and earned).

Play Time Millis - Total time spent interacting with a Lens ad (milliseconds).

Total Reach - Number of unique Snapchatters reached by the Lens ad.

Earned Reach - Number of unique Snapchatters reached by earned Lens ad impressions.

Native Leads - Number of leads generated through Lead Form attachments.

Conversion Total Installs (SKAdNetwork) - Total app installs tracked via SKAdNetwork.

Conversion iOS Installs (SKAdNetwork) - Same as conversion_total_installs_sk_ad_network.

Conversion Purchases (SKAdNetwork) - Number of purchase conversions tracked via SKAdNetwork.

Conversion Saves (SKAdNetwork) - Number of save conversions tracked via SKAdNetwork.

Conversion Start Checkout (SKAdNetwork) - Number of start checkout conversions tracked via SKAdNetwork.

Conversion Add to Cart (SKAdNetwork) - Number of add to cart conversions tracked via SKAdNetwork.

Conversion View Content (SKAdNetwork) - Number of view content conversions tracked via SKAdNetwork.

Conversion Add Billing (SKAdNetwork) - Number of add billing info conversions tracked via SKAdNetwork.

Conversion Sign Ups (SKAdNetwork) - Number of sign up conversions tracked via SKAdNetwork.

Conversion Searches (SKAdNetwork) - Number of search conversions tracked via SKAdNetwork.

Conversion Level Completes (SKAdNetwork) - Number of level complete conversions tracked via SKAdNetwork.

Conversion App Opens (SKAdNetwork) - Number of app open conversions tracked via SKAdNetwork.

Conversion Page Views (SKAdNetwork) - Number of page view conversions tracked via SKAdNetwork.

Conversion Subscribes (SKAdNetwork) - Number of subscribe conversions tracked via SKAdNetwork.

Conversion Ad Clicks (SKAdNetwork) - Number of ad click conversions tracked via SKAdNetwork.

Conversion Ad Views (SKAdNetwork) - Number of ad view conversions tracked via SKAdNetwork.

Conversion Complete Tutorial (SKAdNetwork) - Number of complete tutorial conversions tracked via SKAdNetwork.

Conversion Invites (SKAdNetwork) - Number of invite conversions tracked via SKAdNetwork.

Conversion Logins (SKAdNetwork) - Number of login conversions tracked via SKAdNetwork.

Conversion Shares (SKAdNetwork) - Number of share conversions tracked via SKAdNetwork.

Conversion Reservations (SKAdNetwork) - Number of reservation conversions tracked via SKAdNetwork.

Conversion Achievement Unlocked (SKAdNetwork) - Number of achievement unlocked conversions tracked via SKAdNetwork.

Conversion Add to Wishlist (SKAdNetwork) - Number of add to wishlist conversions tracked via SKAdNetwork.

Conversion Spend Credits (SKAdNetwork) - Number of spend credits conversions tracked via SKAdNetwork.

Conversion Rate (SKAdNetwork) - Number of rate conversions tracked via SKAdNetwork.

Conversion Start Trial (SKAdNetwork) - Number of start trial conversions tracked via SKAdNetwork.

Conversion List View (SKAdNetwork) - Number of list view conversions tracked via SKAdNetwork.

Custom Event 1 (SKAdNetwork) - Number of custom event 1 conversions tracked via SKAdNetwork.

Custom Event 2 (SKAdNetwork) - Number of custom event 2 conversions tracked via SKAdNetwork.

Custom Event 3 (SKAdNetwork) - Number of custom event 3 conversions tracked via SKAdNetwork.

Custom Event 4 (SKAdNetwork) - Number of custom event 4 conversions tracked via SKAdNetwork.

Custom Event 5 (SKAdNetwork) - Number of custom event 5 conversions tracked via SKAdNetwork.

Unknown SKAdNetwork Events - SKAdNetwork conversion events with unknown conversion values.

Conversion Assist Installs (SKAdNetwork) - Number of times the campaign assisted in an app install (but wasn't the last touch).

Conversion Null (SKAdNetwork) - Number of SKAdNetwork conversion events with null values.

Conversion Total Installs View (SKAdNetwork) - Total app install view-through conversions tracked via SKAdNetwork.

Conversion iOS Installs View (SKAdNetwork) - Same as conversion_total_installs_sk_ad_network_view.

Conversion Purchases View (SKAdNetwork) - Number of purchase view-through conversions tracked via SKAdNetwork.

Conversion Saves View (SKAdNetwork) - Number of save view-through conversions tracked via SKAdNetwork.

Conversion Start Checkout View (SKAdNetwork) - Number of start checkout view-through conversions tracked via SKAdNetwork.

Conversion Add to Cart View (SKAdNetwork) - Number of add to cart view-through conversions tracked via SKAdNetwork.

Conversion View Content View (SKAdNetwork) - Number of view content view-through conversions tracked via SKAdNetwork.

Conversion Add Billing View (SKAdNetwork) - Number of add billing info view-through conversions tracked via SKAdNetwork.

Conversion Sign Ups View (SKAdNetwork) - Number of sign up view-through conversions tracked via SKAdNetwork.

Conversion Searches View (SKAdNetwork) - Number of search view-through conversions tracked via SKAdNetwork.

Conversion Level Completes View (SKAdNetwork) - Number of level complete view-through conversions tracked via SKAdNetwork.

Conversion App Opens View (SKAdNetwork) - Number of app open view-through conversions tracked via SKAdNetwork.

Conversion Page Views View (SKAdNetwork) - Number of page view view-through conversions tracked via SKAdNetwork.

Conversion Subscribes View (SKAdNetwork) - Number of subscribe view-through conversions tracked via SKAdNetwork.

Conversion Ad Clicks View (SKAdNetwork) - Number of ad click view-through conversions tracked via SKAdNetwork.

Conversion Ad Views View (SKAdNetwork) - Number of ad view view-through conversions tracked via SKAdNetwork.

Conversion Complete Tutorial View (SKAdNetwork) - Number of complete tutorial view-through conversions tracked via SKAdNetwork.

Conversion Invites View (SKAdNetwork) - Number of invite view-through conversions tracked via SKAdNetwork.

Conversion Logins View (SKAdNetwork) - Number of login view-through conversions tracked via SKAdNetwork.

Conversion Shares View (SKAdNetwork) - Number of share view-through conversions tracked via SKAdNetwork.

Conversion Reservations View (SKAdNetwork) - Number of reservation view-through conversions tracked via SKAdNetwork.

Conversion Achievement Unlocked View (SKAdNetwork) - Number of achievement unlocked view-through conversions tracked via SKAdNetwork.

Conversion Add to Wishlist View (SKAdNetwork) - Number of add to wishlist view-through conversions tracked via SKAdNetwork.

Conversion Spend Credits View (SKAdNetwork) - Number of spend credits view-through conversions tracked via SKAdNetwork.

Conversion Rate View (SKAdNetwork) - Number of rate view-through conversions tracked via SKAdNetwork.

Conversion Start Trial View (SKAdNetwork) - Number of start trial view-through conversions tracked via SKAdNetwork.

Conversion List View View (SKAdNetwork) - Number of list view view-through conversions tracked via SKAdNetwork.

Custom Event 1 View (SKAdNetwork) - Number of custom event 1 view-through conversions tracked via SKAdNetwork.

Custom Event 2 View (SKAdNetwork) - Number of custom event 2 view-through conversions tracked via SKAdNetwork.

Custom Event 3 View (SKAdNetwork) - Number of custom event 3 view-through conversions tracked via SKAdNetwork.

Custom Event 4 View (SKAdNetwork) - Number of custom event 4 view-through conversions tracked via SKAdNetwork.

Custom Event 5 View (SKAdNetwork) - Number of custom event 5 view-through conversions tracked via SKAdNetwork.

Unknown SKAdNetwork View Events - SKAdNetwork view-through conversion events with unknown conversion values.

Conversion Assist Installs View (SKAdNetwork) - Number of times the campaign assisted in an app install via view-through conversions (but wasn't the last touch).

Conversion Null View (SKAdNetwork) - Number of SKAdNetwork view-through conversion events with null values.

Conversion Total Installs Total (SKAdNetwork) - Total app installs (view and click) tracked via SKAdNetwork.

Conversion iOS Installs Total (SKAdNetwork) - Same as conversion_total_installs_sk_ad_network_total.

Conversion Purchases Total (SKAdNetwork) - Total purchase conversions (view and click) tracked via SKAdNetwork.

Conversion Saves Total (SKAdNetwork) - Total save conversions (view and click) tracked via SKAdNetwork.

Conversion Start Checkout Total (SKAdNetwork) - Total start checkout conversions (view and click) tracked via SKAdNetwork.

Conversion Add To Cart Total (SKAdNetwork) - Total add to cart conversions (view and click) tracked via SKAdNetwork.

Conversion View Content Total (SKAdNetwork) - Total view content conversions (view and click) tracked via SKAdNetwork.

Conversion Add Billing Total (SKAdNetwork) - Total add billing info conversions (view and click) tracked via SKAdNetwork.

Conversion Sign Ups Total (SKAdNetwork) - Total sign up conversions (view and click) tracked via SKAdNetwork.

Conversion Searches Total (SKAdNetwork) - Total search conversions (view and click) tracked via SKAdNetwork.

Conversion Level Completes Total (SKAdNetwork) - Total level complete conversions (view and click) tracked via SKAdNetwork.

Conversion App Opens Total (SKAdNetwork) - Total app open conversions (view and click) tracked via SKAdNetwork.

Conversion Page Views Total (SKAdNetwork) - Total page view conversions (view and click) tracked via SKAdNetwork.

Conversion Subscribes Total (SKAdNetwork) - Total subscribe conversions (view and click) tracked via SKAdNetwork.

Conversion Ad Clicks Total (SKAdNetwork) - Total ad click conversions (view and click) tracked via SKAdNetwork.

Conversion Ad Views Total (SKAdNetwork) - Total ad view conversions (view and click) tracked via SKAdNetwork.

Conversion Complete Tutorial Total (SKAdNetwork) - Total complete tutorial conversions (view and click) tracked via SKAdNetwork.

Conversion Invites Total (SKAdNetwork) - Total invite conversions (view and click) tracked via SKAdNetwork.

Conversion Logins Total (SKAdNetwork) - Total login conversions (view and click) tracked via SKAdNetwork.

Conversion Shares Total (SKAdNetwork) - Total share conversions (view and click) tracked via SKAdNetwork.

Conversion Reservations Total (SKAdNetwork) - Total reservation conversions (view and click) tracked via SKAdNetwork.

Conversion Achievement Unlocked Total (SKAdNetwork) - Total achievement unlocked conversions (view and click) tracked via SKAdNetwork.

Conversion Add To Wishlist Total (SKAdNetwork) - Total add to wishlist conversions (view and click) tracked via SKAdNetwork.

Conversion Spend Credits Total (SKAdNetwork) - Total spend credits conversions (view and click) tracked via SKAdNetwork.

Conversion Rate Total (SKAdNetwork) - Total rate conversions (view and click) tracked via SKAdNetwork.

Conversion Start Trial Total (SKAdNetwork) - Total start trial conversions (view and click) tracked via SKAdNetwork.

Conversion List View Total (SKAdNetwork) - Total list view conversions (view and click) tracked via SKAdNetwork.

Custom Event 1 Total (SKAdNetwork) - Total custom event 1 conversions (view and click) tracked via SKAdNetwork.

Custom Event 2 Total (SKAdNetwork) - Total custom event 2 conversions (view and click) tracked via SKAdNetwork.

Custom Event 3 Total (SKAdNetwork) - Total custom event 3 conversions (view and click) tracked via SKAdNetwork.

Custom Event 4 Total (SKAdNetwork) - Total custom event 4 conversions (view and click) tracked via SKAdNetwork.

Custom Event 5 Total (SKAdNetwork) - Total custom event 5 conversions (view and click) tracked via SKAdNetwork.

Unknown SKAdNetwork Total - Total SKAdNetwork conversions with unknown values.

Assist Install SKAdNetwork Total - Total assisted app installs tracked via SKAdNetwork.

Null SKAdNetwork Total - Total null SKAdNetwork conversions.

Purchases - Number of attributed "PURCHASE" conversion events.

Purchases (Swipe Up) - Number of attributed "PURCHASE" conversion events from swipe-up actions.

Purchases (View) - Number of attributed "PURCHASE" conversion events from view actions.

Purchase Value - Value of attributed "PURCHASE" conversion events (microcurrency in Ad Account's currency).

Purchase Value (Swipe Up) - Value of attributed "PURCHASE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Purchase Value (View) - Value of attributed "PURCHASE" conversion events from view actions (microcurrency in Ad Account's currency).

Saves - Number of attributed "SAVE" conversion events.

Saves (Swipe Up) - Number of attributed "SAVE" conversion events from swipe-up actions.

Saves (View) - Number of attributed "SAVE" conversion events from view actions.

Save Value - Value of attributed "SAVE" conversion events (microcurrency in Ad Account's currency).

Save Value (Swipe Up) - Value of attributed "SAVE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Save Value (View) - Value of attributed "SAVE" conversion events from view actions (microcurrency in Ad Account's currency).

Start Checkout - Number of attributed "START_CHECKOUT" conversion events.

Start Checkout (Swipe Up) - Number of attributed "START_CHECKOUT" conversion events from swipe-up actions.

Start Checkout (View) - Number of attributed "START_CHECKOUT" conversion events from view actions.

Start Checkout Value - Value of attributed "START_CHECKOUT" conversion events (microcurrency in Ad Account's currency).

Start Checkout Value (Swipe Up) - Value of attributed "START_CHECKOUT" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Start Checkout Value (View) - Value of attributed "START_CHECKOUT" conversion events from view actions (microcurrency in Ad Account's currency).

Add to Cart - Number of attributed "ADD_CART" conversion events.

Add to Cart (Swipe Up) - Number of attributed "ADD_CART" conversion events from swipe-up actions.

Add to Cart (View) - Number of attributed "ADD_CART" conversion events from view actions.

Add to Cart Value - Value of attributed "ADD_CART" conversion events (microcurrency in Ad Account's currency).

Add to Cart Value (Swipe Up) - Value of attributed "ADD_CART" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Add to Cart Value (View) - Value of attributed "ADD_CART" conversion events from view actions (microcurrency in Ad Account's currency).

View Content - Number of attributed "VIEW_CONTENT" conversion events.

View Content (Swipe Up) - Number of attributed "VIEW_CONTENT" conversion events from swipe-up actions.

View Content (View) - Number of attributed "VIEW_CONTENT" conversion events from view actions.

View Content Value - Value of attributed "VIEW_CONTENT" conversion events (microcurrency in Ad Account's currency).

View Content Value (Swipe Up) - Value of attributed "VIEW_CONTENT" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

View Content Value (View) - Value of attributed "VIEW_CONTENT" conversion events from view actions (microcurrency in Ad Account's currency).

Add Billing Info - Number of attributed "ADD_BILLING" conversion events.

Add Billing Info (Swipe Up) - Number of attributed "ADD_BILLING" conversion events from swipe-up actions.

Add Billing Info (View) - Number of attributed "ADD_BILLING" conversion events from view actions.

Add Billing Info Value - Value of attributed "ADD_BILLING" conversion events (microcurrency in Ad Account's currency).

Add Billing Info Value (Swipe Up) - Value of attributed "ADD_BILLING" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Add Billing Info Value (View) - Value of attributed "ADD_BILLING" conversion events from view actions (microcurrency in Ad Account's currency).

Sign Ups - Number of attributed "SIGN_UP" conversion events.

Sign Ups (Swipe Up) - Number of attributed "SIGN_UP" conversion events from swipe-up actions.

Sign Ups (View) - Number of attributed "SIGN_UP" conversion events from view actions.

Sign Up Value - Value of attributed "SIGN_UP" conversion events (microcurrency in Ad Account's currency).

Sign Up Value (Swipe Up) - Value of attributed "SIGN_UP" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Sign Up Value (View) - Value of attributed "SIGN_UP" conversion events from view actions (microcurrency in Ad Account's currency).

Searches - Number of attributed "SEARCH" conversion events.

Searches (Swipe Up) - Number of attributed "SEARCH" conversion events from swipe-up actions.

Searches (View) - Number of attributed "SEARCH" conversion events from view actions.

Search Value - Value of attributed "SEARCH" conversion events (microcurrency in Ad Account's currency).

Search Value (Swipe Up) - Value of attributed "SEARCH" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Search Value (View) - Value of attributed "SEARCH" conversion events from view actions (microcurrency in Ad Account's currency).

Level Completes - Number of attributed "LEVEL_COMPLETE" conversion events.

Level Completes (Swipe Up) - Number of attributed "LEVEL_COMPLETE" conversion events from swipe-up actions.

Level Completes (View) - Number of attributed "LEVEL_COMPLETE" conversion events from view actions.

Level Complete Value - Value of attributed "LEVEL_COMPLETE" conversion events (microcurrency in Ad Account's currency).

Level Complete Value (Swipe Up) - Value of attributed "LEVEL_COMPLETE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Level Complete Value (View) - Value of attributed "LEVEL_COMPLETE" conversion events from view actions (microcurrency in Ad Account's currency).

App Opens - Number of attributed "APP_OPEN" conversion events.

App Opens (Swipe Up) - Number of attributed "APP_OPEN" conversion events from swipe-up actions.

App Opens (View) - Number of attributed "APP_OPEN" conversion events from view actions.

App Open Value - Value of attributed "APP_OPEN" conversion events (microcurrency in Ad Account's currency).

App Open Value (Swipe Up) - Value of attributed "APP_OPEN" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

App Open Value (View) - Value of attributed "APP_OPEN" conversion events from view actions (microcurrency in Ad Account's currency).

Page Views - Number of attributed "PAGE_VIEW" conversion events.

Page Views (Swipe Up) - Number of attributed "PAGE_VIEW" conversion events from swipe-up actions.

Page Views (View) - Number of attributed "PAGE_VIEW" conversion events from view actions.

Page View Value - Value of attributed "PAGE_VIEW" conversion events (microcurrency in Ad Account's currency).

Page View Value (Swipe Up) - Value of attributed "PAGE_VIEW" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Page View Value (View) - Value of attributed "PAGE_VIEW" conversion events from view actions (microcurrency in Ad Account's currency).

Subscribes - Number of attributed "SUBSCRIBE" conversion events.

Subscribes (Swipe Up) - Number of attributed "SUBSCRIBE" conversion events from swipe-up actions.

Subscribes (View) - Number of attributed "SUBSCRIBE" conversion events from view actions.

Subscribe Value - Value of attributed "SUBSCRIBE" conversion events (microcurrency in Ad Account's currency).

Subscribe Value (Swipe Up) - Value of attributed "SUBSCRIBE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Subscribe Value (View) - Value of attributed "SUBSCRIBE" conversion events from view actions (microcurrency in Ad Account's currency).

Ad Clicks - Number of attributed "AD_CLICK" conversion events.

Ad Clicks (Swipe Up) - Number of attributed "AD_CLICK" conversion events from swipe-up actions.

Ad Clicks (View) - Number of attributed "AD_CLICK" conversion events from view actions.

Ad Click Value - Value of attributed "AD_CLICK" conversion events (microcurrency in Ad Account's currency).

Ad Click Value (Swipe Up) - Value of attributed "AD_CLICK" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Ad Click Value (View) - Value of attributed "AD_CLICK" conversion events from view actions (microcurrency in Ad Account's currency).

Ad Views - Number of attributed "AD_VIEW" conversion events.

Ad Views (Swipe Up) - Number of attributed "AD_VIEW" conversion events from swipe-up actions.

Ad Views (View) - Number of attributed "AD_VIEW" conversion events from view actions.

Ad View Value - Value of attributed "AD_VIEW" conversion events (microcurrency in Ad Account's currency).

Ad View Value (Swipe Up) - Value of attributed "AD_VIEW" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Ad View Value (View) - Value of attributed "AD_VIEW" conversion events from view actions (microcurrency in Ad Account's currency).

Complete Tutorial - Number of attributed "COMPLETE_TUTORIAL" conversion events.

Complete Tutorial (Swipe Up) - Number of attributed "COMPLETE_TUTORIAL" conversion events from swipe-up actions.

Complete Tutorial (View) - Number of attributed "COMPLETE_TUTORIAL" conversion events from view actions.

Complete Tutorial Value - Value of attributed "COMPLETE_TUTORIAL" conversion events (microcurrency in Ad Account's currency).

Complete Tutorial Value (Swipe Up) - Value of attributed "COMPLETE_TUTORIAL" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Complete Tutorial Value (View) - Value of attributed "COMPLETE_TUTORIAL" conversion events from view actions (microcurrency in Ad Account's currency).

Invites - Number of attributed "INVITE" conversion events.

Invites (Swipe Up) - Number of attributed "INVITE" conversion events from swipe-up actions.

Invites (View) - Number of attributed "INVITE" conversion events from view actions.

Invite Value - Value of attributed "INVITE" conversion events (microcurrency in Ad Account's currency).

Invite Value (Swipe Up) - Value of attributed "INVITE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Invite Value (View) - Value of attributed "INVITE" conversion events from view actions (microcurrency in Ad Account's currency).

Logins - Number of attributed "LOGIN" conversion events.

Logins (Swipe Up) - Number of attributed "LOGIN" conversion events from swipe-up actions.

Logins (View) - Number of attributed "LOGIN" conversion events from view actions.

Login Value - Value of attributed "LOGIN" conversion events (microcurrency in Ad Account's currency).

Login Value (Swipe Up) - Value of attributed "LOGIN" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Login Value (View) - Value of attributed "LOGIN" conversion events from view actions (microcurrency in Ad Account's currency).

Shares - Number of attributed "SHARE" conversion events.

Shares (Swipe Up) - Number of attributed "SHARE" conversion events from swipe-up actions.

Shares (View) - Number of attributed "SHARE" conversion events from view actions.

Share Value - Value of attributed "SHARE" conversion events (microcurrency in Ad Account's currency).

Share Value (Swipe Up) - Value of attributed "SHARE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Share Value (View) - Value of attributed "SHARE" conversion events from view actions (microcurrency in Ad Account's currency).

Reservations - Number of attributed "RESERVE" conversion events.

Reservations (Swipe Up) - Number of attributed "RESERVE" conversion events from swipe-up actions.

Reservations (View) - Number of attributed "RESERVE" conversion events from view actions.

Reservation Value - Value of attributed "RESERVE" conversion events (microcurrency in Ad Account's currency).

Reservation Value (Swipe Up) - Value of attributed "RESERVE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Reservation Value (View) - Value of attributed "RESERVE" conversion events from view actions (microcurrency in Ad Account's currency).

Achievements Unlocked - Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events.

Achievements Unlocked (Swipe Up) - Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events from swipe-up actions.

Achievements Unlocked (View) - Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events from view actions.

Achievement Unlocked Value - Value of attributed "ACHIEVEMENT_UNLOCKED" conversion events (microcurrency in Ad Account's currency).

Achievement Unlocked Value (Swipe Up) - Value of attributed "ACHIEVEMENT_UNLOCKED" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Achievement Unlocked Value (View) - Value of attributed "ACHIEVEMENT_UNLOCKED" conversion events from view actions (microcurrency in Ad Account's currency).

Adds to Wishlist - Number of attributed "ADD_TO_WISHLIST" conversion events.

Adds to Wishlist (Swipe Up) - Number of attributed "ADD_TO_WISHLIST" conversion events from swipe-up actions.

Adds to Wishlist (View) - Number of attributed "ADD_TO_WISHLIST" conversion events from view actions.

Add to Wishlist Value - Value of attributed "ADD_TO_WISHLIST" conversion events (microcurrency in Ad Account's currency).

Add to Wishlist Value (Swipe Up) - Value of attributed "ADD_TO_WISHLIST" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Add to Wishlist Value (View) - Value of attributed "ADD_TO_WISHLIST" conversion events from view actions (microcurrency in Ad Account's currency).

Credits Spent - Number of attributed "SPEND_CREDITS" conversion events.

Credits Spent (Swipe Up) - Number of attributed "SPEND_CREDITS" conversion events from swipe-up actions.

Credits Spent (View) - Number of attributed "SPEND_CREDITS" conversion events from view actions.

Spend Credits Value - Value of attributed "SPEND_CREDITS" conversion events (microcurrency in Ad Account's currency).

Spend Credits Value (Swipe Up) - Value of attributed "SPEND_CREDITS" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Spend Credits Value (View) - Value of attributed "SPEND_CREDITS" conversion events from view actions (microcurrency in Ad Account's currency).

Rates - Number of attributed "RATE" conversion events.

Rates (Swipe Up) - Number of attributed "RATE" conversion events from swipe-up actions.

Rates (View) - Number of attributed "RATE" conversion events from view actions.

Rate Value - Value of attributed "RATE" conversion events (microcurrency in Ad Account's currency).

Rate Value (Swipe Up) - Value of attributed "RATE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Rate Value (View) - Value of attributed "RATE" conversion events from view actions (microcurrency in Ad Account's currency).

Trial Starts - Number of attributed "START_TRIAL" conversion events.

Trial Starts (Swipe Up) - Number of attributed "START_TRIAL" conversion events from swipe-up actions.

Trial Starts (View) - Number of attributed "START_TRIAL" conversion events from view actions.

Trial Start Value - Value of attributed "START_TRIAL" conversion events (microcurrency in Ad Account's currency).

Trial Start Value (Swipe Up) - Value of attributed "START_TRIAL" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Trial Start Value (View) - Value of attributed "START_TRIAL" conversion events from view actions (microcurrency in Ad Account's currency).

List Views - Number of attributed "LIST_VIEW" conversion events.

List Views (Swipe Up) - Number of attributed "LIST_VIEW" conversion events from swipe-up actions.

List Views (View) - Number of attributed "LIST_VIEW" conversion events from view actions.

List View Value - Value of attributed "LIST_VIEW" conversion events (microcurrency in Ad Account's currency).

List View Value (Swipe Up) - Value of attributed "LIST_VIEW" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

List View Value (View) - Value of attributed "LIST_VIEW" conversion events from view actions (microcurrency in Ad Account's currency).

Store Visits - Number of attributed "VISIT" conversion events.

Store Visits (Swipe Up) - Number of attributed "VISIT" conversion events from swipe-up actions.

Store Visits (View) - Number of attributed "VISIT" conversion events from view actions.

Store Visit Value - Value of attributed "VISIT" conversion events (microcurrency in Ad Account's currency).

Store Visit Value (Swipe Up) - Value of attributed "VISIT" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Store Visit Value (View) - Value of attributed "VISIT" conversion events from view actions (microcurrency in Ad Account's currency).

Custom Event 1 - Number of attributed "CUSTOM_EVENT_1" conversion events.

Custom Event 1 (Swipe Up) - Number of attributed "CUSTOM_EVENT_1" conversion events from swipe-up actions.

Custom Event 1 (View) - Number of attributed "CUSTOM_EVENT_1" conversion events from view actions.

Custom Event 1 Value - Value of attributed "CUSTOM_EVENT_1" conversion events (microcurrency in Ad Account's currency).

Custom Event 1 Value (Swipe Up) - Value of attributed "CUSTOM_EVENT_1" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Custom Event 1 Value (View) - Value of attributed "CUSTOM_EVENT_1" conversion events from view actions (microcurrency in Ad Account's currency).

Custom Event 2 - Number of attributed "CUSTOM_EVENT_2" conversion events.

Custom Event 2 (Swipe Up) - Number of attributed "CUSTOM_EVENT_2" conversion events from swipe-up actions.

Custom Event 2 (View) - Number of attributed "CUSTOM_EVENT_2" conversion events from view actions.

Custom Event 2 Value - Value of attributed "CUSTOM_EVENT_2" conversion events (microcurrency in Ad Account's currency).

Custom Event 2 Value (Swipe Up) - Value of attributed "CUSTOM_EVENT_2" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Custom Event 2 Value (View) - Value of attributed "CUSTOM_EVENT_2" conversion events from view actions (microcurrency in Ad Account's currency).

Custom Event 3 - Number of attributed "CUSTOM_EVENT_3" conversion events.

Custom Event 3 (Swipe Up) - Number of attributed "CUSTOM_EVENT_3" conversion events from swipe-up actions.

Custom Event 3 (View) - Number of attributed "CUSTOM_EVENT_3" conversion events from view actions.

Custom Event 3 Value - Value of attributed "CUSTOM_EVENT_3" conversion events (microcurrency in Ad Account's currency).

Custom Event 3 Value (Swipe Up) - Value of attributed "CUSTOM_EVENT_3" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Custom Event 3 Value (View) - Value of attributed "CUSTOM_EVENT_3" conversion events from view actions (microcurrency in Ad Account's currency).

Custom Event 4 - Number of attributed "CUSTOM_EVENT_4" conversion events.

Custom Event 4 (Swipe Up) - Number of attributed "CUSTOM_EVENT_4" conversion events from swipe-up actions.

Custom Event 4 (View) - Number of attributed "CUSTOM_EVENT_4" conversion events from view actions.

Custom Event 4 Value - Value of attributed "CUSTOM_EVENT_4" conversion events (microcurrency in Ad Account's currency).

Custom Event 4 Value (Swipe Up) - Value of attributed "CUSTOM_EVENT_4" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Custom Event 4 Value (View) - Value of attributed "CUSTOM_EVENT_4" conversion events from view actions (microcurrency in Ad Account's currency).

Custom Event 5 - Number of attributed "CUSTOM_EVENT_5" conversion events.

Custom Event 5 (Swipe Up) - Number of attributed "CUSTOM_EVENT_5" conversion events from swipe-up actions.

Custom Event 5 (View) - Number of attributed "CUSTOM_EVENT_5" conversion events from view actions.

Custom Event 5 Value - Value of attributed "CUSTOM_EVENT_5" conversion events (microcurrency in Ad Account's currency).

Custom Event 5 Value (Swipe Up) - Value of attributed "CUSTOM_EVENT_5" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

Custom Event 5 Value (View) - Value of attributed "CUSTOM_EVENT_5" conversion events from view actions (microcurrency in Ad Account's currency).