Snapchat Ads
Metrics & Dimensions List
Updated: 2026-08-01
Important
All Snapchat insights tables share the same metrics. What changes is the level you report
at, each level adding its own dimensions on top of the previous one:
campaign -> adsquad -> ad.
snapchat_ads__{level}_{breakdowns}_dailysnapchat_ads__{level}_{breakdowns}_weeklysnapchat_ads__{level}_{breakdowns}_monthlysnapchat_ads__{level}_{breakdowns}_lifetime
Available levels: campaign, adsquad, ad
When the connection uses a breakdown, part of the metrics are not available. Columns concerned are flagged below.
The granularity does not change the columns, only the period each row covers.
Choose the Right Time Granularity for Your Data
Insights Table
The ID of the ad account.
The name of the ad account.
The ID of the campaign.
The name of the campaign.
The date and time the campaign was last updated.
The date and time the campaign was created.
The status of the campaign (e.g., ACTIVE, PAUSED).
The objective of the campaign (e.g., WEBSITE_CLICKS, APP_INSTALLS).
The start date and time of the campaign.
The end date and time of the campaign.
The buy model of the campaign (e.g., AUCTION, REACH_AND_FREQUENCY).
The creation state of the campaign.
The lifetime spend cap for the campaign.
Whether the campaign has been deleted.
The ID of the ad squad.
The name of the ad squad.
The date and time the ad squad was last updated.
The date and time the ad squad was created.
The status of the ad squad.
The type of the ad squad.
The billing event for the ad squad.
The bid for the ad squad.
Allow Snapchat to automatically set the bid to recommended amount.
Allows Snapchat to adjust the bid aiming to keep your average CPA at or below the amount set by the ad set end date.
The bid strategy for the ad squad.
The delivery constraint for the ad squad.
The daily budget for the ad squad.
The lifetime budget for the ad squad.
The start date and time of the ad squad.
The end date and time of the ad squad.
The optimization goal of the ad squad.
The ID of the Snap Pixel.
The pacing type for the ad squad.
The child ad type.
The forced view setting for the ad.
The creation state of the ad.
The SKAdNetwork properties for the ad.
The delivery properties version for the ad.
The targeting reach status of the ad.
The placement of the ad.
The brand safety config for the ad.
Whether the ad squad has been deleted.
The ID of the ad.
The name of the ad.
The date and time the ad was last updated.
The date and time the ad was created.
The ID of the ad creative.
The name of the ad creative.
The type of the ad creative.
The headline of the ad creative.
Whether the ad creative is shareable.
The status of the ad.
The type of the ad.
The render type of the ad.
The review status of the ad.
Third-party URLs for tracking paid impressions.
Third-party URLs for tracking swipes.
Whether the ad has been deleted.
The date for which the metrics are reported.
The number of times the ad was displayed.
The number of times users swiped up on the ad.
Use screen_time_millis. Total time spent viewing the ad (milliseconds).
Total time spent viewing the ad (milliseconds).
Video views to 25%.
Video views to 50%.
Video views to 75%.
Video views to 100%.
Amount spent on the ad.
Number of video views (at least 2 seconds or a swipe up).
Number of Android app installs. (only available when the connection has no breakdown)
Average attachment view time (milliseconds). (only available when the connection has no breakdown)
Average number of attachment views per user. (only available when the connection has no breakdown)
Long-form video views to 25%. (only available when the connection has no breakdown)
Long-form video views to 50%. (only available when the connection has no breakdown)
Long-form video views to 75%. (only available when the connection has no breakdown)
Total attachment view time (milliseconds). (only available when the connection has no breakdown)
Number of unique attachment impressions. (only available when the connection has no breakdown)
Long-form video views to completion. (only available when the connection has no breakdown)
Long-form video attachment views (at least 10 seconds or 97% of duration). (only available when the connection has no breakdown)
Use avg_screen_time_millis. Average view time per user (milliseconds). (only available when the connection has no breakdown)
Average view time across all impressions (milliseconds). (only available when the connection has no breakdown)
Average number of impressions per user. (only available when the connection has no breakdown)
Number of iOS app installs. (only available when the connection has no breakdown)
Percentage of impressions that resulted in a swipe up. (only available when the connection has no breakdown)
Total number of app installs. (only available when the connection has no breakdown)
Number of unique impressions. (only available when the connection has no breakdown)
Number of video views (at least 2 seconds, excluding swipe ups). (only available when the connection has no breakdown)
Number of video views (at least 15 seconds, 97% completion if shorter, or a swipe up). (only available when the connection has no breakdown)
Number of times users tapped to view the Story Ad. (only available when the connection has no breakdown)
Number of times users viewed the entire Story Ad. (only available when the connection has no breakdown)
Number of clicks on the profile icon. (only available when the connection has no breakdown)
Number of impressions for a specific story ad position. (only available when the connection has no breakdown)
Total view time for a specific story ad position (milliseconds). (only available when the connection has no breakdown)
Swipe up rate for a specific story ad position. (only available when the connection has no breakdown)
Average view time for a specific story ad position (milliseconds). (only available when the connection has no breakdown)
Number of times a lens/filter was shared. (only available when the connection has no breakdown)
Number of times a lens/filter was saved. (only available when the connection has no breakdown)
Number of paid ad impressions. (only available when the connection has no breakdown)
Number of earned ad impressions (from shares). (only available when the connection has no breakdown)
Total number of ad impressions (paid and earned). (only available when the connection has no breakdown)
Total time spent interacting with a Lens ad (milliseconds). (only available when the connection has no breakdown)
Number of unique Snapchatters reached by the Lens ad. (only available when the connection has no breakdown)
Number of unique Snapchatters reached by earned Lens ad impressions. (only available when the connection has no breakdown)
Number of leads generated through Lead Form attachments. (only available when the connection has no breakdown)
Total app installs tracked via SKAdNetwork. (only available when the connection has no breakdown)
Same as conversion_total_installs_sk_ad_network. (only available when the connection has no breakdown)
Number of purchase conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of save conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of start checkout conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of add to cart conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of view content conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of add billing info conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of sign up conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of search conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of level complete conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of app open conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of page view conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of subscribe conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of ad click conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of ad view conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of complete tutorial conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of invite conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of login conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of share conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of reservation conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of achievement unlocked conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of add to wishlist conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of spend credits conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of rate conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of start trial conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of list view conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of custom event 1 conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of custom event 2 conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of custom event 3 conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of custom event 4 conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of custom event 5 conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
SKAdNetwork conversion events with unknown conversion values. (only available when the connection has no breakdown)
Number of times the campaign assisted in an app install (but wasn't the last touch). (only available when the connection has no breakdown)
Number of SKAdNetwork conversion events with null values. (only available when the connection has no breakdown)
Total app install view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Same as conversion_total_installs_sk_ad_network_view. (only available when the connection has no breakdown)
Number of purchase view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of save view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of start checkout view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of add to cart view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of view content view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of add billing info view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of sign up view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of search view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of level complete view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of app open view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of page view view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of subscribe view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of ad click view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of ad view view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of complete tutorial view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of invite view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of login view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of share view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of reservation view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of achievement unlocked view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of add to wishlist view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of spend credits view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of rate view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of start trial view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of list view view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of custom event 1 view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of custom event 2 view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of custom event 3 view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of custom event 4 view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
Number of custom event 5 view-through conversions tracked via SKAdNetwork. (only available when the connection has no breakdown)
SKAdNetwork view-through conversion events with unknown conversion values. (only available when the connection has no breakdown)
Number of times the campaign assisted in an app install via view-through conversions (but wasn't the last touch). (only available when the connection has no breakdown)
Number of SKAdNetwork view-through conversion events with null values. (only available when the connection has no breakdown)
Total app installs (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Same as conversion_total_installs_sk_ad_network_total. (only available when the connection has no breakdown)
Total purchase conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total save conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total start checkout conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total add to cart conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total view content conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total add billing info conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total sign up conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total search conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total level complete conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total app open conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total page view conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total subscribe conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total ad click conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total ad view conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total complete tutorial conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total invite conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total login conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total share conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total reservation conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total achievement unlocked conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total add to wishlist conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total spend credits conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total rate conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total start trial conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total list view conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total custom event 1 conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total custom event 2 conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total custom event 3 conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total custom event 4 conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total custom event 5 conversions (view and click) tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total SKAdNetwork conversions with unknown values. (only available when the connection has no breakdown)
Total assisted app installs tracked via SKAdNetwork. (only available when the connection has no breakdown)
Total null SKAdNetwork conversions. (only available when the connection has no breakdown)
Number of attributed "PURCHASE" conversion events.
Number of attributed "PURCHASE" conversion events from swipe-up actions.
Number of attributed "PURCHASE" conversion events from view actions.
Value of attributed "PURCHASE" conversion events (microcurrency in Ad Account's currency).
Value of attributed "PURCHASE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "PURCHASE" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "SAVE" conversion events.
Number of attributed "SAVE" conversion events from swipe-up actions.
Number of attributed "SAVE" conversion events from view actions.
Value of attributed "SAVE" conversion events (microcurrency in Ad Account's currency).
Value of attributed "SAVE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "SAVE" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "START_CHECKOUT" conversion events.
Number of attributed "START_CHECKOUT" conversion events from swipe-up actions.
Number of attributed "START_CHECKOUT" conversion events from view actions.
Value of attributed "START_CHECKOUT" conversion events (microcurrency in Ad Account's currency).
Value of attributed "START_CHECKOUT" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "START_CHECKOUT" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "ADD_CART" conversion events.
Number of attributed "ADD_CART" conversion events from swipe-up actions.
Number of attributed "ADD_CART" conversion events from view actions.
Value of attributed "ADD_CART" conversion events (microcurrency in Ad Account's currency).
Value of attributed "ADD_CART" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "ADD_CART" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "VIEW_CONTENT" conversion events.
Number of attributed "VIEW_CONTENT" conversion events from swipe-up actions.
Number of attributed "VIEW_CONTENT" conversion events from view actions.
Value of attributed "VIEW_CONTENT" conversion events (microcurrency in Ad Account's currency).
Value of attributed "VIEW_CONTENT" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "VIEW_CONTENT" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "ADD_BILLING" conversion events.
Number of attributed "ADD_BILLING" conversion events from swipe-up actions.
Number of attributed "ADD_BILLING" conversion events from view actions.
Value of attributed "ADD_BILLING" conversion events (microcurrency in Ad Account's currency).
Value of attributed "ADD_BILLING" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "ADD_BILLING" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "SIGN_UP" conversion events.
Number of attributed "SIGN_UP" conversion events from swipe-up actions.
Number of attributed "SIGN_UP" conversion events from view actions.
Value of attributed "SIGN_UP" conversion events (microcurrency in Ad Account's currency).
Value of attributed "SIGN_UP" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "SIGN_UP" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "SEARCH" conversion events.
Number of attributed "SEARCH" conversion events from swipe-up actions.
Number of attributed "SEARCH" conversion events from view actions.
Value of attributed "SEARCH" conversion events (microcurrency in Ad Account's currency).
Value of attributed "SEARCH" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "SEARCH" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "LEVEL_COMPLETE" conversion events.
Number of attributed "LEVEL_COMPLETE" conversion events from swipe-up actions.
Number of attributed "LEVEL_COMPLETE" conversion events from view actions.
Value of attributed "LEVEL_COMPLETE" conversion events (microcurrency in Ad Account's currency).
Value of attributed "LEVEL_COMPLETE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "LEVEL_COMPLETE" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "APP_OPEN" conversion events.
Number of attributed "APP_OPEN" conversion events from swipe-up actions.
Number of attributed "APP_OPEN" conversion events from view actions.
Value of attributed "APP_OPEN" conversion events (microcurrency in Ad Account's currency).
Value of attributed "APP_OPEN" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "APP_OPEN" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "PAGE_VIEW" conversion events.
Number of attributed "PAGE_VIEW" conversion events from swipe-up actions.
Number of attributed "PAGE_VIEW" conversion events from view actions.
Value of attributed "PAGE_VIEW" conversion events (microcurrency in Ad Account's currency).
Value of attributed "PAGE_VIEW" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "PAGE_VIEW" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "SUBSCRIBE" conversion events.
Number of attributed "SUBSCRIBE" conversion events from swipe-up actions.
Number of attributed "SUBSCRIBE" conversion events from view actions.
Value of attributed "SUBSCRIBE" conversion events (microcurrency in Ad Account's currency).
Value of attributed "SUBSCRIBE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "SUBSCRIBE" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "AD_CLICK" conversion events.
Number of attributed "AD_CLICK" conversion events from swipe-up actions.
Number of attributed "AD_CLICK" conversion events from view actions.
Value of attributed "AD_CLICK" conversion events (microcurrency in Ad Account's currency).
Value of attributed "AD_CLICK" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "AD_CLICK" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "AD_VIEW" conversion events.
Number of attributed "AD_VIEW" conversion events from swipe-up actions.
Number of attributed "AD_VIEW" conversion events from view actions.
Value of attributed "AD_VIEW" conversion events (microcurrency in Ad Account's currency).
Value of attributed "AD_VIEW" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "AD_VIEW" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "COMPLETE_TUTORIAL" conversion events.
Number of attributed "COMPLETE_TUTORIAL" conversion events from swipe-up actions.
Number of attributed "COMPLETE_TUTORIAL" conversion events from view actions.
Value of attributed "COMPLETE_TUTORIAL" conversion events (microcurrency in Ad Account's currency).
Value of attributed "COMPLETE_TUTORIAL" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "COMPLETE_TUTORIAL" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "INVITE" conversion events.
Number of attributed "INVITE" conversion events from swipe-up actions.
Number of attributed "INVITE" conversion events from view actions.
Value of attributed "INVITE" conversion events (microcurrency in Ad Account's currency).
Value of attributed "INVITE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "INVITE" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "LOGIN" conversion events.
Number of attributed "LOGIN" conversion events from swipe-up actions.
Number of attributed "LOGIN" conversion events from view actions.
Value of attributed "LOGIN" conversion events (microcurrency in Ad Account's currency).
Value of attributed "LOGIN" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "LOGIN" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "SHARE" conversion events.
Number of attributed "SHARE" conversion events from swipe-up actions.
Number of attributed "SHARE" conversion events from view actions.
Value of attributed "SHARE" conversion events (microcurrency in Ad Account's currency).
Value of attributed "SHARE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "SHARE" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "RESERVE" conversion events.
Number of attributed "RESERVE" conversion events from swipe-up actions.
Number of attributed "RESERVE" conversion events from view actions.
Value of attributed "RESERVE" conversion events (microcurrency in Ad Account's currency).
Value of attributed "RESERVE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "RESERVE" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events.
Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events from swipe-up actions.
Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events from view actions.
Value of attributed "ACHIEVEMENT_UNLOCKED" conversion events (microcurrency in Ad Account's currency).
Value of attributed "ACHIEVEMENT_UNLOCKED" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "ACHIEVEMENT_UNLOCKED" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "ADD_TO_WISHLIST" conversion events.
Number of attributed "ADD_TO_WISHLIST" conversion events from swipe-up actions.
Number of attributed "ADD_TO_WISHLIST" conversion events from view actions.
Value of attributed "ADD_TO_WISHLIST" conversion events (microcurrency in Ad Account's currency).
Value of attributed "ADD_TO_WISHLIST" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "ADD_TO_WISHLIST" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "SPEND_CREDITS" conversion events.
Number of attributed "SPEND_CREDITS" conversion events from swipe-up actions.
Number of attributed "SPEND_CREDITS" conversion events from view actions.
Value of attributed "SPEND_CREDITS" conversion events (microcurrency in Ad Account's currency).
Value of attributed "SPEND_CREDITS" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "SPEND_CREDITS" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "RATE" conversion events.
Number of attributed "RATE" conversion events from swipe-up actions.
Number of attributed "RATE" conversion events from view actions.
Value of attributed "RATE" conversion events (microcurrency in Ad Account's currency).
Value of attributed "RATE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "RATE" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "START_TRIAL" conversion events.
Number of attributed "START_TRIAL" conversion events from swipe-up actions.
Number of attributed "START_TRIAL" conversion events from view actions.
Value of attributed "START_TRIAL" conversion events (microcurrency in Ad Account's currency).
Value of attributed "START_TRIAL" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "START_TRIAL" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "LIST_VIEW" conversion events.
Number of attributed "LIST_VIEW" conversion events from swipe-up actions.
Number of attributed "LIST_VIEW" conversion events from view actions.
Value of attributed "LIST_VIEW" conversion events (microcurrency in Ad Account's currency).
Value of attributed "LIST_VIEW" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "LIST_VIEW" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "VISIT" conversion events.
Number of attributed "VISIT" conversion events from swipe-up actions.
Number of attributed "VISIT" conversion events from view actions.
Value of attributed "VISIT" conversion events (microcurrency in Ad Account's currency).
Value of attributed "VISIT" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "VISIT" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "CUSTOM_EVENT_1" conversion events.
Number of attributed "CUSTOM_EVENT_1" conversion events from swipe-up actions.
Number of attributed "CUSTOM_EVENT_1" conversion events from view actions.
Value of attributed "CUSTOM_EVENT_1" conversion events (microcurrency in Ad Account's currency).
Value of attributed "CUSTOM_EVENT_1" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "CUSTOM_EVENT_1" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "CUSTOM_EVENT_2" conversion events.
Number of attributed "CUSTOM_EVENT_2" conversion events from swipe-up actions.
Number of attributed "CUSTOM_EVENT_2" conversion events from view actions.
Value of attributed "CUSTOM_EVENT_2" conversion events (microcurrency in Ad Account's currency).
Value of attributed "CUSTOM_EVENT_2" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "CUSTOM_EVENT_2" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "CUSTOM_EVENT_3" conversion events.
Number of attributed "CUSTOM_EVENT_3" conversion events from swipe-up actions.
Number of attributed "CUSTOM_EVENT_3" conversion events from view actions.
Value of attributed "CUSTOM_EVENT_3" conversion events (microcurrency in Ad Account's currency).
Value of attributed "CUSTOM_EVENT_3" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "CUSTOM_EVENT_3" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "CUSTOM_EVENT_4" conversion events.
Number of attributed "CUSTOM_EVENT_4" conversion events from swipe-up actions.
Number of attributed "CUSTOM_EVENT_4" conversion events from view actions.
Value of attributed "CUSTOM_EVENT_4" conversion events (microcurrency in Ad Account's currency).
Value of attributed "CUSTOM_EVENT_4" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "CUSTOM_EVENT_4" conversion events from view actions (microcurrency in Ad Account's currency).
Number of attributed "CUSTOM_EVENT_5" conversion events.
Number of attributed "CUSTOM_EVENT_5" conversion events from swipe-up actions.
Number of attributed "CUSTOM_EVENT_5" conversion events from view actions.
Value of attributed "CUSTOM_EVENT_5" conversion events (microcurrency in Ad Account's currency).
Value of attributed "CUSTOM_EVENT_5" conversion events from swipe-up actions (microcurrency in Ad Account's currency).
Value of attributed "CUSTOM_EVENT_5" conversion events from view actions (microcurrency in Ad Account's currency).