Google Business Profile
Metrics & Dimensions List
Updated: 2026-08-01
Important
Three reports are available:
google_my_business__location_stats_daily- daily performance of each business locationgoogle_my_business__keywords_stats_monthly- monthly search keywords that surfaced your profilegoogle_my_business__reviews- one row per review left on your profile
On the keywords report, Google does not disclose exact figures below a threshold. When that
happens impressions holds the threshold value and is_threshold is true.
Location Table
Identifier of the business location the row belongs to.
The display name of the business location.
A specific calendar date.
The number of bookings made from the business profile via Reserve with Google.
The number of message conversations received on the business profile.
The number of times a direction request was requested to the business location.
The number of clicks to view or interact with the menu content on the business profile. Multiple clicks by a unique user within a single day are counted as 1.
The number of food orders received from the business profile.
Business impressions on Google Maps on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression.
Business impressions on Google Search on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression.
Business impressions on Google Maps on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression.
Business impressions on Google Search on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression.
The number of times the business profile call button was clicked.
The number of times the business profile website was clicked.
Keywords Table
Identifier of the business location the row belongs to.
The display name of the business location.
Month the metrics are reported for.
A key performance metric representing the number of times the business profile was displayed to users, including search keyword impressions.
Indicates whether the impression count is an exact value or the threshold below which the actual value falls, which Google returns when the exact figure is too low to disclose.
Reviews Table
Identifier of the business location the row belongs to.
The display name of the business location.
The encrypted unique identifier.
The author of the review.
Star rating left by the reviewer, from 1 to 5.
The body of the review as plain text with markups.