Pinterest Ads
Metrics & Dimensions List
Updated: 2026-08-01
Important
All Pinterest insights tables share the same metrics. What changes is the level you report
at, each level adding its own dimensions on top of the previous one:
campaign -> adgroup -> ad.
pinterest_ads__{level}_{breakdowns}_dailypinterest_ads__{level}_{breakdowns}_weeklypinterest_ads__{level}_{breakdowns}_monthly
Available levels: campaign, adgroup, ad
Metric names follow Pinterest's own convention. Metrics starting with TOTAL_ are
conversion figures, _PAID counts what your promoted Pin earned directly and _EARNED
what it earned through saves to other people's boards. Amounts suffixed with
_IN_MICRO_DOLLAR are expressed in millionths of a currency unit.
When the connection uses a breakdown, REACH is not available.
The granularity does not change the columns, only the period each row covers.
Choose the Right Time Granularity for Your Data
Insights Table
The unique identifier for the campaign.
The name of the campaign.
The status of the campaign entity, indicating if it is active, paused, or archived.
The objective type of the campaign (e.g., BRAND_AWARENESS, TRAFFIC, CONVERSION).
The total spending cap for the campaign's lifetime in microcurrency.
The daily spending cap for the campaign in microcurrency.
The unique identifier for the ad group.
The name of the ad group.
The budget type for the ad group, either DAILY or LIFETIME.
The status of the ad group entity, indicating if it is active, paused, or archived.
The unique identifier for the ad.
The name of the ad.
The unique identifier for the Pin.
The date for which the metrics are reported.
The total amount of money spent on an ad campaign.
The total number of engagements with an ad or Pin (e.g., saves, closeups, link clicks).
Total engagements from paid sources.
Total engagements from earned sources.
The number of clicks from your promoted Pins. This includes both paid clicks and over- delivered clicks.
The number of times a Pin was saved (repinned) by other users.
The number of impressions from your promoted Pins. This includes both paid impressions and over-delivered impressions.
The number of paid outbound clicks from your promoted Pins.
The number of clicks from Repins of your promoted Pins.
The number of times a Pin was saved by users, attributed to a 2-day click attribution window.
The number of impressions from Repins of your promoted Pins.
The number of earned outbound clicks from your promoted Pins.
The total number of clicks on a Pin or ad that led to a destination.
The total number of impressions, including both paid and organic.
The total number of unique users who have seen your ad content at least once. (only available when the connection has no breakdown)
Page visits that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest.
The total number of signup events attributed to user engagements with ads.
The total number of checkout conversions attributed to user engagements with ads.
Custom conversions that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest.
Total number of add to cart events resulting from engagement with your ads.
The total number of lead generation events attributed to user engagements with ads.
Total number of watch video events resulting from engagement with your ads.
Total number of app install events resulting from engagement with your ads.
Page visits that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest.
The total number of signup events attributed to clicks on ads.
The total number of checkout events attributed to clicks on ads.
Custom conversions that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest.
The total number of add-to-cart events attributed to clicks on ads.
The total number of lead generation events attributed to clicks on ads.
Total number of watch video events resulting from clicks on your ads.
Total number of app install events resulting from clicks on your ads.
Page visits that can be traced back to when somebody saw your promoted Pin.
The total number of signup events attributed to views of ads.
The total number of checkout events attributed to views of ads.
Custom conversions that can be traced back to when somebody saw your promoted Pin.
The total number of add-to-cart events attributed to views of ads.
The total number of lead events attributed to views.
Total number of watch video events resulting from views of your ads.
Total number of app install events resulting from views of your ads.
The total number of all conversions, including various conversion actions such as checkouts, signups, and leads.
Engagements page visit value.
Engagements sign-up value.
Engagements checkout value.
Engagements custom value.
Total value of add to cart events resulting from engagement with your ads.
Total value of lead events resulting from engagement with your ads.
Total value of watch video events resulting from engagement with your ads.
Total value of app install events resulting from engagement with your ads.
Clicks page visit value.
Clicks sign-up value.
Clicks checkout value.
Clicks custom value.
Total value of add to cart events resulting from clicks on your ads.
Total value of lead events resulting from clicks on your ads.
Total value of watch video events resulting from clicks on your ads.
Total value of app install events resulting from clicks on your ads.
Views page visit value.
Views sign-up value.
Views checkout value.
Views custom value.
Total value of add to cart events resulting from views of your ads.
Total value of lead events resulting from views of your ads.
Total value of watch video events resulting from views of your ads.
Total value of app install events resulting from views of your ads.
Conversions value.
Engagements page visit quantity.
Engagements sign-up quantity.
Engagements checkout quantity.
Engagements custom quantity.
Total quantity of add to cart events resulting from engagement with your ads.
Total quantity of lead events resulting from engagement with your ads.
Total quantity of watch video events resulting from engagement with your ads.
Clicks page visit quantity.
Clicks sign-up quantity.
Clicks checkout quantity.
Clicks custom quantity.
Total quantity of add to cart events resulting from clicks on your ads.
Total quantity of lead events resulting from clicks on your ads.
Total quantity of watch video events resulting from clicks on your ads.
Views page visit quantity.
Views sign-up quantity.
Views checkout quantity.
Views custom quantity.
Total quantity of add to cart events resulting from views of your ads.
Total quantity of lead events resulting from views of your ads.
Total quantity of watch video events resulting from views of your ads.
Conversions quantity.
The total number of web sessions initiated by users.
The total number of page visit conversions.
The total count of all signup conversions, both online and offline.
The total number of checkout conversion events.
The total number of custom conversion events defined by the advertiser.
Total number of add to cart events resulting from interactions with your ad.
The total number of lead generation conversions.
Total number of app install events resulting from interactions with your ads.
Page visits desktop action to desktop conversion.
Page visits desktop action to mobile conversion.
Page visits desktop action to tablet conversion.
Page visits mobile action to desktop conversion.
Page visits mobile action to mobile conversion.
Page visits mobile action to tablet conversion.
Page visits tablet action to desktop conversion.
Page visits tablet action to mobile conversion.
Page visits tablet action to tablet conversion.
Sign-ups desktop action to desktop conversion.
Sign-ups desktop action to mobile conversion.
Sign-ups desktop action to tablet conversion.
Sign-ups mobile action to desktop conversion.
Sign-ups mobile action to mobile conversion.
Sign-ups mobile action to tablet conversion.
Sign-ups tablet action to desktop conversion.
Sign-ups tablet action to mobile conversion.
Sign-ups tablet action to tablet conversion.
Checkouts desktop action to desktop conversion.
Checkouts desktop action to mobile conversion.
Checkouts desktop action to tablet conversion.
Checkouts mobile action to desktop conversion.
Checkouts mobile action to mobile conversion.
Checkouts mobile action to tablet conversion.
Checkouts tablet action to desktop conversion.
Checkouts tablet action to mobile conversion.
Checkouts tablet action to tablet conversion.
Custom desktop actions to desktop conversion.
Custom desktop actions to mobile conversion.
Custom desktop actions to tablet conversion.
Custom mobile actions to desktop conversion.
Custom mobile actions to mobile conversion.
Custom mobile actions to tablet conversion.
Custom tablet actions to desktop conversion.
Custom tablet actions to mobile conversion.
Custom tablet actions to tablet conversion.
Total number of desktop add to cart actions leading to a desktop add to cart conversion.
Total number of desktop add to cart actions leading to a mobile add to cart conversion.
Total number of desktop add to cart actions leading to a tablet add to cart conversion.
Total number of mobile add to cart actions leading to a desktop add to cart conversion.
Total number of mobile add to cart actions leading to a mobile add to cart conversion.
Total number of mobile add to cart actions leading to a tablet add to cart conversion.
Total number of tablet add to cart actions leading to a desktop add to cart conversion.
Total number of tablet add to cart actions leading to a mobile add to cart conversion.
Total number of tablet add to cart actions leading to a tablet add to cart conversion.
Total number of desktop lead actions leading to a desktop lead conversion.
Total number of desktop lead actions leading to a mobile lead conversion.
Total number of desktop lead actions leading to a tablet lead conversion.
Total number of mobile lead actions leading to a desktop lead conversion.
Total number of mobile lead actions leading to a mobile lead conversion.
Total number of mobile lead actions leading to a tablet lead conversion.
Total number of tablet lead actions leading to a desktop lead conversion.
Total number of tablet lead actions leading to a mobile lead conversion.
Total number of tablet lead actions leading to a tablet lead conversion.
Total number of desktop watch video actions leading to a desktop watch video conversion.
Total number of desktop watch video actions leading to a MOBILE watch video conversion.
Total number of desktop watch video actions leading to a tablet watch video conversion.
Total number of mobile watch video actions leading to a desktop watch video conversion.
Total number of mobile watch video actions leading to a mobile watch video conversion.
Total number of mobile watch video actions leading to a tablet watch video conversion.
Total number of tablet watch video actions leading to a desktop watch video conversion.
Total number of tablet watch video actions leading to a mobile watch video conversion.
Total number of tablet watch video actions leading to a tablet watch video conversion.
Total number of desktop app install actions leading to a desktop app install conversion.
Total number of desktop app install actions leading to a mobile app install conversion.
Total number of desktop app install actions leading to a tablet app install conversion.
Total number of mobile app install actions leading to a desktop app install conversion.
Total number of mobile app install actions leading to a mobile app install conversion.
Total number of mobile app install actions leading to a tablet app install conversion.
Total number of tablet app install actions leading to a desktop app install conversion.
Total number of tablet app install actions leading to a mobile app install conversion.
Total number of tablet app install actions leading to a tablet app install conversion.
Total value of signup events resulting from interactions with your ad.
Total value of checkout events resulting from interactions with your ad.
Total value of custom events resulting from interactions with your ad.
Total value of add to cart events resulting from interactions with your ad.
Total value of lead events resulting from interactions with your ad.
Total value of app install events resulting from interactions with your ad.
Number of times your video ad reached 100% of its length, including views that skipped ahead to this point.
Number of times your video ad started playing.
Number of times your video ad reached 25% of its length, including views that skipped ahead to this point.
Number of times your video ad reached 50% of its length, including views that skipped ahead to this point.
Number of times your video ad reached 75% of its length, including views that skipped ahead to this point.
Number of times your video ad reached 95% of its length, including views that skipped ahead to this point.
Number of times your video ad played continuously for 2 seconds while 50% in view.
Number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point.
Number of times your video ad started playing after it was saved to another person's board.
Number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point.
Number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point.
Number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point.
Number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point.
Number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board.
The total number of video views that lasted at least 3 seconds.
Total video plays at 100% completion (both paid and earned).
The total number of video views combined at 0% completion (video starts).
Total video plays at 25% completion combined (both paid and earned).
Total video plays at 50% completion combined (both paid and earned).
Total video plays at 75% completion combined (both paid and earned).
The total number of video views combined at 95% completion.
Total video views where the video meets the Media Rating Council (MRC) standard for a view.
Average watch time of all video ads, including seeks and loops.
Average watch time of all video ads, including seeks and loops, after being saved to another person's board.
The total average watch time in seconds for video Pins.
The total rate at which Pins are saved by other users.
The total number of website checkout conversions.
Total value of web checkout events resulting from interactions with your ad.
The total number of website checkout conversions attributed to click actions.
Total value of web checkout events resulting from clicks on your ad.
The total number of checkout events recorded on the advertiser's website that were attributed to an engagement.
Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe).
The total number of website checkout conversions attributed to view-through actions.
Total value of web checkout events resulting from views of your ad.
The total number of in-app checkout conversions.
Total value of in-app checkout events resulting from interactions with your ad.
The total number of checkout events recorded within the Pinterest app that were attributed to a click interaction.
Total value of in-app checkout events resulting from clicks on your ad.
The total number of in-app checkout conversions attributed to engagement actions.
Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe).
The total number of checkout events recorded within the Pinterest app that were attributed to a view interaction.
Total value of in-app checkout events resulting from views of your ad.
The total count of offline checkout conversions. These are conversions that occur outside of online tracking.
Total value of offline checkout events resulting from interactions with your ad.
The total number of offline checkout events attributed to a click interaction.
Total value of offline checkout events resulting from clicks on your ad.
The total number of offline checkout events attributed to an engagement (saves, closeups, link clicks, carousel swipes).
Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe).
The total number of offline checkout events attributed to a view interaction.
Total value of offline checkout events resulting from views of your ad.
The total number of checkout conversions that occurred directly on Pinterest.
The total value of Pinterest checkout conversions in microdollars.
The total number of times an item was added to a shopping cart on the web. This is an online conversion metric.
Total value of web add to cart events resulting from interactions with your ads.
The total number of 'add to cart' events recorded on the advertiser's website that were attributed to a click interaction.
Total value of web add to cart events resulting from clicks on your ads.
The total number of 'add to cart' events recorded on the advertiser's website that were attributed to an engagement (saves, closeups, link clicks, carousel swipes).
Total value of web add to cart events resulting from engagement with your ads.
Total number of web add-to-cart events resulting from a view.
Total value of web add to cart events resulting from views of your ads.
The total number of 'add to cart' events recorded within the Pinterest app.
Total value of in-app add to cart events resulting from interactions with your ads.
The total number of 'add to cart' events recorded within the Pinterest app that were attributed to a click interaction.
Total value of in-app add to cart events resulting from clicks on your ads.
The total number of 'add to cart' events recorded within the Pinterest app that were attributed to an engagement (saves, closeups, link clicks, carousel swipes).
Total value of in-app add to cart events resulting from engagement with your ads.
The total number of 'add to cart' events recorded within the Pinterest app that were attributed to a view interaction.
Total value of in-app add to cart events resulting from views of your ads.
Total number of page visit conversion events on the website.
Total value of web page visit events resulting from interactions with your ad.
The total number of page visit events recorded on the advertiser's website that were attributed to a click interaction.
The total number of page visit events recorded on the advertiser's website that were attributed to an engagement.
Total number of page visit events on the website resulting from a view.
Total number of signup conversion events on the website.
Total value of web signup events resulting from interactions with your ad.
The total number of signup events recorded on the advertiser's website that were attributed to a click interaction.
The total number of signup events recorded on the advertiser's website that were attributed to an engagement.
Total number of signup events on the website resulting from a view.
The total number of in-app signup conversions.
Total value of in-app signup events resulting from interactions with your ad.
The total number of signup events recorded within the Pinterest app that were attributed to a click interaction.
The total number of in-app signup conversions attributed to engagement actions.
The total number of signup events recorded within the Pinterest app that were attributed to a view interaction.
The total count of offline signup conversions.
Total value of offline signup events resulting from interactions with your ad.
The total number of offline signup events attributed to a click interaction.
The total number of offline signup events attributed to an engagement.
The total number of offline signup events attributed to a view interaction.
Total number of web watch video events resulting from interactions with your ads.
Total value of web watch video events resulting from interactions with your ads.
The total number of video watch events recorded on the advertiser's website that were attributed to a click interaction.
Total value of web watch video events resulting from clicks on your ads.
Total number of web engagement events where a video was watched.
Total value of web watch video events resulting from engagement with your ads.
Total number of video watch events on the website resulting from a view.
Total value of web watch video events resulting from views of your ads.
Total number of lead conversion events recorded on the website.
Total value of web lead events resulting from interactions with your ad.
The total number of lead events recorded on the advertiser's website that were attributed to a click interaction.
The total number of lead events recorded on the advertiser's website that were attributed to an engagement.
Total number of lead events on the website resulting from a view.
The total count of offline lead generation conversions.
Total value of offline lead events resulting from interactions with your ad.
The total number of offline lead events attributed to a click interaction.
The total number of offline lead events attributed to an engagement.
The total number of offline lead events attributed to a view interaction.
Total number of search conversion events on the website.
The total number of website searches attributed to click actions.
The total number of search events recorded on the advertiser's website that were attributed to an engagement.
The total number of website searches attributed to view-through actions.
The total number of search events recorded within the Pinterest app.
The total number of search events recorded within the Pinterest app that were attributed to a click interaction.
The total number of search events recorded within the Pinterest app that were attributed to an engagement.
The total number of search events recorded within the Pinterest app that were attributed to a view interaction.
Total number of web category view events.
The total number of category view events recorded on the advertiser's website that were attributed to a click interaction.
Total number of web engagement events where a category was viewed.
The total number of views of product categories on the web. This is an online engagement or conversion metric.
The total number of custom events recorded on the advertiser's website.
Total value of web custom events resulting from interactions with your ad.
The total number of custom events recorded on the advertiser's website that were attributed to a click interaction.
The total number of custom events recorded on the advertiser's website that were attributed to an engagement.
The total number of custom web conversions attributed to views.
The total count of custom offline conversions, defined by the advertiser.
Total value of offline custom events resulting from interactions with your ad.
The total number of custom offline events attributed to a click interaction.
The total number of custom offline events attributed to an engagement.
The total number of custom offline events attributed to a view interaction.
Total number of unknown web conversion events.
The total number of undefined conversion events recorded on the advertiser's website that were attributed to a click interaction.
Total number of engagement events on the website that do not fit into other defined categories.
Total number of unknown web events resulting from a view.
The total number of undefined conversion events recorded within the Pinterest app.
The total number of undefined conversion events recorded within the Pinterest app that were attributed to a click interaction.
The total number of undefined conversion events recorded within the Pinterest app that were attributed to an engagement.
The total number of undefined conversion events recorded within the Pinterest app that were attributed to a view interaction.
The total number of undefined offline conversion events.
The total number of undefined offline conversion events attributed to a click interaction.
The total number of undefined offline conversion events attributed to an engagement.
The total number of offline views for conversions categorized as unknown.
The total number of app install events recorded within the Pinterest app.
Total value of in-app app install events resulting from interactions with your ad.
The total number of app install events recorded within the Pinterest app that were attributed to a click interaction.
Total value of in-app app install events resulting from clicks on your ads.
The total number of app install events recorded within the Pinterest app that were attributed to an engagement.
Total value of in-app app install events resulting from engagement with your ads.
The total number of app install events recorded within the Pinterest app that were attributed to a view interaction.
Total value of in-app app install events resulting from views of your ads.
The total number of visits to product tags within Idea Pins.
The total number of lead events.