TikTok Ads
Insights Table
Advertiser ID - The ID of the advertiser account.
Advertiser Name - The name of the advertiser account.
Currency - The currency code (e.g., USD).
Campaign ID - The ID of the campaign.
Campaign Name - The name of the campaign.
Campaign Create Time - The date and time the campaign was created.
Campaign Modify Time - The date and time the campaign was last modified.
Campaign Objective Type - The type of campaign objective.
Campaign Objective - The objective of the campaign.
Campaign Type - The type of campaign (e.g., iOS14 Dedicated Campaign, regular campaign).
Campaign Budget Mode - The budget mode of the campaign (e.g., LIFETIME, DAILY).
Campaign Budget - The budget allocated to the campaign.
Campaign Operation Status - The operational status of the campaign (e.g., ENABLED, PAUSED).
Ad Group ID - The ID of the ad group.
Ad Group Name - The name of the ad group.
Ad Group Created Time - The date and time the ad group was created.
Ad Group Modify Time - The date and time the ad group was last modified.
Ad Group Budget Mode - The budget mode of the ad group (e.g., LIFETIME, DAILY).
Ad Group Budget - The budget allocated to the ad group.
Ad Group Scheduled Budget - The scheduled budget for the ad group.
Ad Group Schedule Type - The schedule type for the ad group.
Ad Group Schedule Start Time - The scheduled start time for the ad group.
Ad Group Schedule End Time - The scheduled end time for the ad group.
Ad Group Optimization Goal - The optimization goal for the ad group.
Ad Group Promotion Type - The promotion type for the ad group (e.g., APP, WEBSITE).
Ad Group Placement Type - The placement type for the ad group (e.g., AUTOMATIC, MANUAL).
Ad Group Placements - The specific placements selected for the ad group.
Ad Group Bid Type - The bid type for the ad group (e.g., CPC, CPM).
Ad Group Bid Price - The bid price for the ad group.
Ad Group Conversion Bid Price - The conversion bid price for the ad group.
Ad Group Billing Event - The billing event for the ad group (e.g., CLICK, IMPRESSION).
Ad Group Interest Category IDs - The IDs of interest categories targeted by the ad group.
Ad Group Interest Keyword IDs - The IDs of interest keywords targeted by the ad group.
Ad Group Pacing - The pacing setting for the ad group (e.g., STANDARD, ACCELERATED).
Ad Group Operation Status - The operational status of the ad group (e.g., ENABLED, PAUSED).
Ad ID - The ID of the ad.
Ad Name - The name of the ad.
Ad Text - The text content of the ad.
Ad Format - The format of the ad (e.g., IMAGE, VIDEO).
Ad Created Time - The date and time the ad was created.
Ad Modify Time - The date and time the ad was last modified.
Deeplink - The deeplink URL for the ad.
Deeplink Type - The type of deeplink used in the ad.
Profile Image URL - The URL of the profile image used in the ad.
Landing Page URL - The URL of the landing page for the ad.
Call to Action - The call to action text used in the ad.
Impression Tracking URL - The URL for tracking impressions of the ad.
Tracking Pixel ID - The ID of the tracking pixel associated with the ad.
Music ID - The ID of the music used in the ad.
Video ID - The ID of the video used in the ad.
TikTok Item ID - The ID of the TikTok item promoted in the ad.
Operation Status - The operational status of the ad (e.g., ENABLED, PAUSED).
Secondary Status - A secondary status indicator for the ad.
Date - The date for which the metrics are reported.
Spend - The total amount spent on the ad.
Billed Cost - The net cost of the ad, excluding credits or coupons.
Impressions - The number of times the ad was shown.
Gross Impressions - The number of times the ad was shown, including invalid impressions.
Clicks - The number of clicks on the ad.
Reach - The number of unique users who saw the ad.
Frequency - The average number of times each user saw the ad.
Conversion - The number of conversions attributed to the ad.
Real-Time Conversion - The number of real-time conversions attributed to the ad.
Result - The number of results attributed to the ad based on the campaign objective.
Result Rate - The percentage of impressions that resulted in a result.
Real-Time Result - The number of real-time results attributed to the ad.
Secondary Goal Result - The number of results attributed to the ad's secondary goal.
Video Play Actions - The number of times the video in the ad started playing.
Video Watched 2s - The number of times the video in the ad was watched for at least 2 seconds.
Video Watched 6s - The number of times the video in the ad was watched for at least 6 seconds.
Engaged View - The number of times the video was played for at least 6 seconds, played in full if shorter, or had an engagement within 6 seconds.
Engaged View 15s - The number of times the video was played for at least 15 seconds, played in full if shorter, or had an engagement within 15 seconds.
Video Views P25 - The number of times the video in the ad was watched to at least 25% of its length.
Video Views P50 - The number of times the video in the ad was watched to at least 50% of its length.
Video Views P75 - The number of times the video in the ad was watched to at least 75% of its length.
Video Views P100 - The number of times the video in the ad was watched to 100% of its length.
Average Video Play - The average play time of the video in the ad.
Average Video Play Per User - The average play time of the video per user.
Engagements - The total number of engagements with the ad (all clicks).
Follows - The number of follows generated from the ad.
Likes - The number of likes on the ad.
Comments - The number of comments on the ad.
Shares - The number of shares of the ad.
Profile Visits - The number of profile visits generated from the ad.
Clicks on Music Disc - The number of clicks on the music disc associated with the ad.
Duet Clicks - The number of clicks on the duet button on the ad.
Stitch Clicks - The number of clicks on the stitch button on the ad.
Sound Usage Clicks - The number of clicks on the "Use Sound" button on the ad.
Anchor Clicks - The number of clicks on anchors within the ad.
Clicks on Hashtag Challenge - The number of clicks on the hashtag challenge associated with the ad.
IX Page Duration Avg - The average duration users spent on the Instant Experience.
IX Page Viewrate Avg - The average percentage of the Instant Experience viewed.
IX Video Views - The number of video views within the Instant Experience.
IX Video Views P25 - The number of times the Instant Experience video was viewed to at least 25%.
IX Video Views P50 - The number of times the Instant Experience video was viewed to at least 50%.
IX Video Views P75 - The number of times the Instant Experience video was viewed to at least 75%.
IX Video Views P100 - The number of times the Instant Experience video was fully viewed.
IX Average Video Play - The average play time of videos within the Instant Experience.
TT Playlist Visit - The number of visits to the playlist page from the ad.
Interactive Add-on Impressions - The number of times an interactive add-on was shown.
Interactive Add-on Destination Clicks - The number of clicks on the destination URL in an interactive add-on.
Interactive Add-on Activity Clicks - The number of clicks on interactive elements within an add-on.
Interactive Add-on Option A Clicks - The number of clicks on option A in an interactive add-on.
Interactive Add-on Option B Clicks - The number of clicks on option B in an interactive add-on.
Countdown Sticker Recall Clicks - The number of clicks on a countdown sticker reminder.
Live Views - The number of times the live stream was viewed from the ad.
Live Unique Views - The number of unique viewers of the live stream from the ad.
Live Effective Views - The number of times the live stream was viewed for at least 10 seconds.
Live Product Clicks - The number of clicks on products during the live stream from the ad.
Real-Time App Install - The number of real-time app installs attributed to the ad.
App Install - The number of app installs attributed to the ad.
Registration - The number of unique app registrations attributed to the ad.
Total Registration - The total number of app registrations attributed to the ad.
Purchase - The number of unique in-app purchases attributed to the ad.
Total Purchase - The total number of in-app purchases attributed to the ad.
Total Purchase Value - The total value of in-app purchases attributed to the ad.
App Event Add to Cart - The number of unique add to cart events in the app attributed to the ad.
Total App Event Add to Cart - The total number of add to cart events in the app attributed to the ad.
Total App Event Add to Cart Value - The total value of add to cart events in the app.
Checkout - The number of unique checkout events in the app attributed to the ad.
Total Checkout - The total number of checkout events in the app attributed to the ad.
Total Checkout Value - The total value of checkout events in the app.
View Content - The number of unique view content events in the app attributed to the ad.
Total View Content - The total number of view content events in the app attributed to the ad.
Total View Content Value - The total value of view content events in the app.
Next Day Open - The number of unique next day app opens after install, attributed to the ad.
Total Next Day Open - The total number of next day app opens after install, attributed to the ad.
Add Payment Info - The number of unique add payment info events in the app, attributed to the ad.
Total Add Payment Info - The total number of add payment info events in the app, attributed to the ad.
Add to Wishlist - The number of unique add to wishlist events in the app, attributed to the ad.
Total Add to Wishlist - The total number of add to wishlist events in the app, attributed to the ad.
Total Add to Wishlist Value - The total value of add to wishlist events in the app.
Launch App - The number of unique app launch events attributed to the ad.
Total Launch App - The total number of app launch events attributed to the ad.
Complete Tutorial - The number of unique complete tutorial events in the app, attributed to the ad.
Total Complete Tutorial - The total number of complete tutorial events in the app, attributed to the ad.
Total Complete Tutorial Value - The total value of complete tutorial events in the app.
Create Group - The number of unique create group events in the app, attributed to the ad.
Total Create Group - The total number of create group events in the app, attributed to the ad.
Total Create Group Value - The total value of create group events in the app.
Cost Per Join Group - The average cost per unique join group event in the app.
Total Join Group - The total number of join group events in the app, attributed to the ad.
Total Join Group Value - The total value of join group events in the app.
Create Gamerole - The number of unique create gamerole events in the app, attributed to the ad.
Total Create Gamerole - The total number of create gamerole events in the app, attributed to the ad.
Total Create Gamerole Value - The total value of create gamerole events in the app.
Spend Credits - The number of unique spend credits events in the app, attributed to the ad.
Total Spend Credits - The total number of spend credits events in the app, attributed to the ad.
Total Spend Credits Value - The total value of spend credits events in the app.
Achieve Level - The number of unique achieve level events in the app, attributed to the ad.
Total Achieve Level - The total number of achieve level events in the app, attributed to the ad.
Total Achieve Level Value - The total value of achieve level events in the app.
Unlock Achievement - The number of unique unlock achievement events in the app, attributed to the ad.
Total Unlock Achievement - The total number of unlock achievement events in the app, attributed to the ad.
Total Unlock Achievement Value - The total value of unlock achievement events in the app.
Sales Lead - The number of unique sales leads generated in the app, attributed to the ad.
Total Sales Lead - The total number of sales leads generated in the app, attributed to the ad.
Total Sales Lead Value - The total value of sales leads generated in the app.
In-App Ad Click - The number of unique in-app ad clicks attributed to the ad.
Total In-App Ad Click - The total number of in-app ad clicks attributed to the ad.
Total In-App Ad Click Value - The total value of in-app ad clicks.
In-App Ad Impr - The number of unique in-app ad impressions attributed to the ad.
Total In-App Ad Impr - The total number of in-app ad impressions attributed to the ad.
Total In-App Ad Impr Value - The total value of in-app ad impressions.
Loan Apply - The number of unique loan applications in the app, attributed to the ad.
Total Loan Apply - The total number of loan applications in the app, attributed to the ad.
Loan Credit - The number of unique loan approvals in the app, attributed to the ad.
Total Loan Credit - The total number of loan approvals in the app, attributed to the ad.
Loan Disbursement - The number of unique loan disbursements in the app, attributed to the ad.
Total Loan Disbursement - The total number of loan disbursements in the app, attributed to the ad.
Login - The number of unique login events in the app, attributed to the ad.
Total Login - The total number of login events in the app, attributed to the ad.
Ratings - The number of unique rating events in the app, attributed to the ad.
Total Ratings - The total number of rating events in the app, attributed to the ad.
Total Ratings Value - The total value of rating events in the app.
Search - The number of unique search events in the app, attributed to the ad.
Total Search - The total number of search events in the app, attributed to the ad.
Start Trial - The number of unique start trial events in the app, attributed to the ad.
Total Start Trial - The total number of start trial events in the app, attributed to the ad.
Subscribe - The number of unique subscribe events in the app, attributed to the ad.
Total Subscribe - The total number of subscribe events in the app, attributed to the ad.
Total Subscribe Value - The total value of subscribe events in the app.
Unique Ad Impression Events - The number of unique ad impression events in the app.
Ad Impression Events - The total number of ad impression events in the app.
Total Ad Impression Events Value - The total value of ad impression events.
VTA Conversion - The number of view-through conversions.
VTA App Install - The number of view-through app installs.
VTA Registration - The number of view-through registrations.
VTA Purchase - The number of view-through purchases.
CTA Conversion - The number of click-through conversions.
CTA App Install - The number of click-through app installs.
CTA Registration - The number of click-through registrations.
CTA Purchase - The number of click-through purchases.
Engaged View-Through Conversions - Number of conversions attributed to an engaged view.
EVTA App Install - The number of engaged view-through app installs.
EVTA Registration - The number of engaged view-through registrations.
EVTA Purchase - The number of engaged view-through purchases.
EVTA Payments Completed - The number of engaged view-through completed payments.
Complete Payment - The number of completed payments.
Total Landing Page View - The total number of landing page views.
Total Pageview - The total number of page views.
Button Click - The number of button clicks.
Total Button Click Value - The total value of button clicks.
Online Consult - The number of online consultations.
Total Online Consult Value - The total value of online consultations.
User Registration - The number of user registrations.
Total User Registration Value - The total value of user registrations.
Page Content View Events - The number of page content view events.
Total Page View Content Events Value - The total value of page content view events.
Product Details Page Browse - The number of product details page browses (Deprecated).
Total Product Details Page Browse Value - The total value of product details page browses (Deprecated).
Web Event Add to Cart - The number of add to cart events on the web.
Total Web Event Add to Cart Value - The total value of add to cart events on the web.
On Web Order - The number of orders placed on the web.
Total On Web Order Value - The total value of orders placed on the web.
Initiate Checkout - The number of initiated checkouts.
Total Initiate Checkout Value - The total value of initiated checkouts.
Add Billing - The number of add billing events.
Total Add Billing Value - The total value of add billing events.
Page Event Search - The number of search events on the page.
Total Page Event Search Value - The total value of search events on the page.
Form - The number of form submissions.
Total Form Value - The total value of form submissions.
Download Start - The number of download starts.
Total Download Start Value - The total value of download starts.
On Web Add to Wishlist - The number of add to wishlist events on the web.
Total On Web Add to Wishlist Value - The total value of add to wishlist events on the web.
On Web Subscribe - The number of subscriptions on the web.
Total On Web Subscribe Value - The total value of subscriptions on the web.
Onsite Add to Wishlist - The number of onsite add to wishlist events.
Add to Wishlist Value (Onsite) - The total value associated with adding items to a wishlist onsite.
Total Add Billing (Onsite) - The number of "Add Billing" events.
Total Add Billing Value (Onsite) - The total value from "Add Billing" events.
Form Submissions (Onsite) - The number of forms submitted onsite.
Form Submission Value (Onsite) - The total value associated with onsite form submissions.
Total App Store Click (Onsite) - The number of app store click events.
Total Destination Visit (Onsite) - The number of destination visit events within a TikTok-owned property. Only supported in synchronous basic reports, with limitations on ::dimension groupings.
Page Views (Onsite) - The number of page view events.
Outbound clicks (Onsite) - The number of outbound clicks. Results may be incomplete for ads placed on Pangle.
Product Clicks (Instant Experience) - The number of product click events.
Payments Completed (Offline) - The number of offline complete payment actions.
Payment Completion Value (Offline) - The total value of offline complete payment actions.
Contacts (Offline) - The number of offline contact actions.
Contact Value (Offline) - The total value of offline contact actions.
Subscriptions (Offline) - The number of offline subscriptions.
Subscription Value (Offline) - The total value of offline subscriptions.
Form Submissions (Offline) - The number of offline form submissions.
Form Submission Value (Offline) - The total value of offline form submissions.
Payment Info Adds (Offline) - The number of times payment info was added offline.
Payment Info Add Value (Offline) - The total value associated with adding payment info offline.
Adds to Cart (Offline) - The number of offline add to cart actions.
Add to Cart Value (Offline) - The total value of offline add to cart actions.
Adds to Wishlist (Offline) - The number of times items were added to a wishlist offline.
Add to Wishlist Value (Offline) - The total value associated with adding items to a wishlist offline.
Button Clicks (Offline) - The number of offline button clicks.
Button Click Value (Offline) - The total value associated with offline button clicks.
Registrations Completed (Offline) - The number of offline registrations completed.
Registration Completion Value (Offline) - The total value associated with offline registration completions.
Downloads (Offline) - The number of offline downloads.
Download Value (Offline) - The total value associated with offline downloads.
Checkouts Initiated (Offline) - The number of checkouts initiated offline.
Checkout Initiation Value (Offline) - The total value associated with offline checkout initiations.
Orders Placed (Offline) - The number of orders placed offline.
Orders Placed Value (Offline) - The total value of orders placed offline.
Searches (Offline) - The number of searches performed offline.
Search Value (Offline) - The total value associated with offline searches.
Content Views (Offline) - The number of times content was viewed offline.
Content View Value (Offline) - The total value associated with offline content views.
Purchases (Shop) - The number of TikTok Shop order submissions. Reported based on impression time.
Gross Revenue (Shop) - TikTok Shop gross revenue (amount paid + platform discounts). Reported based on impression time.
Checkouts Initiated (Shop) - The number of TikTok Shop checkout initiations (e.g., "Buy now" clicks). Reported based on impression time.
Checkout Initiation Value (Shop) - The total value of TikTok Shop checkout initiations. Reported based on impression time.
Product Page Views (Shop) - The number of TikTok Shop product details page views. Reported based on impression time.
Product Page View Value (Shop) - The total value of TikTok Shop product details page views. Reported based on impression time.
Add to Cart (Shop) - The number of TikTok Shop add to cart actions. Reported based on impression time.
Add to Cart Value (Shop) - The total value of TikTok Shop add to cart actions. Reported based on impression time.
Results (SKAN) - The number of times the ad resulted in an intended outcome based on campaign objective and optimization goal.
Conversions (SKAN) - The number of times the ad resulted in the selected optimization event.
Conversions (SKAN Click Time) - The number of conversions. Data may be partial due to SKAdNetwork limitations.
App Installs (SKAN) - The number of app installs recorded as app events and attributed to the ad. Reporting may be delayed.
App Installs (SKAN Privacy Withheld) - The number of unique app install events with withheld values due to Apple's privacy threshold. Data may be incomplete due to SKAdNetwork ::limitations.
Unique Registrations (SKAN) - The number of unique app registrations recorded as app events. Reporting may be delayed.
Total Registrations (SKAN) - The number of app registrations recorded as app events. Reporting may be delayed.
Unique Purchases (SKAN) - The number of unique in-app purchases recorded by your measurement partner. Reporting may be delayed.
Total Purchases (SKAN) - The number of in-app purchases recorded as app events. Reporting may be delayed.
Total Purchase Value (SKAN) - The total value of in-app purchase events recorded as app events. Reporting may be delayed.
Unique Adds to Cart (SKAN) - The number of unique times a user added items to a shopping cart. Reporting may be delayed.
Total Adds to Cart (SKAN) - The number of times a user added items to a shopping cart. Reporting may be delayed.
Total Add to Cart Value (SKAN) - The value of add to cart events recorded as app events. Reporting may be delayed.
Unique Checkouts (SKAN) - The number of unique checkouts in-app. Reporting may be delayed.
Total Checkouts (SKAN) - The number of checkouts in-app. Reporting may be delayed.
Total Checkout Value (SKAN) - The value of checkout events recorded as app events. Reporting may be delayed.
Unique View Content (SKAN) - The number of unique times a user viewed content in-app. Reporting may be delayed.
Total View Content (SKAN) - The number of times a user viewed content in-app. Reporting may be delayed.
Total View Content Value (SKAN) - The value of view content events recorded as app events. Reporting may be delayed.
Unique Add Payment Info (SKAN) - The number of unique times a user added payment info in-app. Reporting may be delayed.
Total Add Payment Info (SKAN) - The number of times a user added payment info in-app. Reporting may be delayed.
Unique Add to Wishlist (SKAN) - The number of unique times users added items to a wishlist in-app. Reporting may be delayed.
Total Add to Wishlist (SKAN) - The number of times users added items to a wishlist in-app. Reporting may be delayed.
Total Add to Wishlist Value (SKAN) - The value of add to wishlist events recorded as app events. Reporting may be delayed.
Unique Launch App (SKAN) - The number of unique times a user launched the app. Reporting may be delayed.
Total Launch App (SKAN) - The number of times a user launched the app. Reporting may be delayed.
Total Complete Tutorial (SKAN) - The number of times a user completed a tutorial in-app. Reporting may be delayed.
Unique Complete Tutorial (SKAN) - The number of unique times a user completed an in-app tutorial. Reporting may be delayed.
Total Complete Tutorial Value (SKAN) - The value of complete tutorial events recorded as app events. Reporting may be delayed.
Unique Create Group (SKAN) - The number of unique times a user created a group in a mobile game app. Reporting may be delayed.
Total Create Group (SKAN) - The number of times a user created a group in a mobile game app. Reporting may be delayed.
Total Create Group Value (SKAN) - The value of create group events recorded as app events. Reporting may be delayed.
Unique Join Group (SKAN) - The number of unique times a user joined a group in a mobile game app. Reporting may be delayed.
Total Join Group (SKAN) - The number of times a user joined a group in a mobile game app. Reporting may be delayed.
Total Join Group Value (SKAN) - The value of join group events recorded as app events. Reporting may be delayed.
Unique Create Role (SKAN) - The number of unique times a user created a character/role in a mobile game app. Reporting may be delayed.
Total Create Role (SKAN) - The number of times a user created a character/role in a mobile game app. Reporting may be delayed.
Total Create Role Value (SKAN) - The value of create role events recorded as app events. Reporting may be delayed.
Unique Spend Credit (SKAN) - The number of unique times a user spent credit in a mobile game app. Reporting may be delayed.
Total Spend Credit (SKAN) - The number of times a user spent credit in a mobile game app. Reporting may be delayed.
Total Spend Credit Value (SKAN) - The value of spend credit events recorded as app events. Reporting may be delayed.
Unique Achieve Level (SKAN) - The number of unique times a user achieved a level in-app. Reporting may be delayed.
Total Achieve Level (SKAN) - The number of times a user achieved a level in-app. Reporting may be delayed.
Total Achieve Level Value (SKAN) - The value of achieve level events recorded as app events. Reporting may be delayed.
Unique Unlock Achievement (SKAN) - The number of unique times a user unlocked an achievement in a mobile game app. Reporting may be delayed.
Total Unlock Achievement (SKAN) - The number of times a user unlocked an achievement in a mobile game app. Reporting may be delayed.
Total Unlock Achievement Value (SKAN) - The value of unlock achievement events recorded as app events. Reporting may be delayed.
Unique Generate Lead (SKAN) - The number of unique leads generated in-app. Reporting may be delayed.
Total Generate Lead (SKAN) - The number of leads generated in-app. Reporting may be delayed.
Total Generate Lead Value (SKAN) - The value of generate lead events recorded as app events. Reporting may be delayed.
Unique In-App Ad Click (SKAN) - The number of unique in-app ad click events. Reporting may be delayed.
Total In-App Ad Click (SKAN) - The number of in-app ad click events. Reporting may be delayed.
Total In-App Ad Click Value (SKAN) - The value of in-app ad click events recorded as app events. Reporting may be delayed.
Unique In-App Ad Impr (SKAN) - The number of unique in-app ad impression events. Reporting may be delayed.
Total In-App Ad Impr (SKAN) - The number of in-app ad impression events. Reporting may be delayed.
Total In-App Ad Impr Value (SKAN) - The value of in-app ad impression events recorded as app events. Reporting may be delayed.
Unique Loan Apply (SKAN) - The number of unique times a user applied for a loan in-app. Reporting may be delayed.
Total Loan Apply (SKAN) - The number of times a user applied for a loan in-app. Reporting may be delayed.
Unique Loan Approval (SKAN) - The number of unique loan approvals in-app. Reporting may be delayed.
Total Loan Approval (SKAN) - The number of loan approvals in-app. Reporting may be delayed.
Unique Loan Disbursement (SKAN) - The number of unique loan disbursements in-app. Reporting may be delayed.
Total Loan Disbursement (SKAN) - The number of loan disbursements in-app. Reporting may be delayed.
Unique Login (SKAN) - The number of unique logins in-app. Reporting may be delayed.
Total Login (SKAN) - The number of logins in-app. Reporting may be delayed.
Unique Rate (SKAN) - The number of unique ratings in-app. Reporting may be delayed.
Total Rate (SKAN) - The number of ratings in-app. Reporting may be delayed.
Total Rate Value (SKAN) - The value of rate events recorded as app events. Reporting may be delayed.
Unique Search (SKAN) - The number of unique searches in-app. Reporting may be delayed.
Total Search (SKAN) - The number of searches in-app. Reporting may be delayed.
Unique Start Trial (SKAN) - The number of unique times a user started a trial in-app. Reporting may be delayed.
Total Start Trial (SKAN) - The number of times a user started a trial in-app. Reporting may be delayed.
Unique Subscribe (SKAN) - The number of unique subscriptions in-app. Reporting may be delayed.
Total Subscribe (SKAN) - The number of subscriptions in-app. Reporting may be delayed.
Total Subscribe Value (SKAN) - The value of subscribe events recorded as app events. Reporting may be delayed.
VTA Conversions (SKAN) - The number of conversion events attributed to an ad impression. Data may be incomplete due to SKAdNetwork limitations.
VTA App Installs (SKAN) - The number of app install events attributed to an ad impression. Data may be incomplete due to SKAdNetwork limitations.
VTA Registrations (SKAN) - The number of in-app registration events attributed to an ad impression. Data may be incomplete due to SKAdNetwork limitations.
VTA Purchases (SKAN) - The number of in-app purchase events attributed to an ad impression. Data may be incomplete due to SKAdNetwork limitations.
CTA Conversions (SKAN) - The number of in-app conversion events attributed to an ad click. Data may be incomplete due to SKAdNetwork limitations.
CTA App Installs (SKAN) - The number of app install events attributed to an ad click. Data may be incomplete due to SKAdNetwork limitations.
CTA Registrations (SKAN) - The number of in-app registration events attributed to an ad click. Data may be incomplete due to SKAdNetwork limitations.
CTA Purchases (SKAN) - The number of in-app purchase events attributed to an ad click. Data may be incomplete due to SKAdNetwork limitations.