TikTok Ads

Updated: 2026-08-01

Important

All TikTok Ads insights tables share the same metrics. What changes is the level you report at, each level adding its own dimensions on top of the previous one: campaign -> adgroup -> ad.

tiktok_ads__{level}_{breakdowns}_daily
tiktok_ads__{level}_{breakdowns}_weekly
tiktok_ads__{level}_{breakdowns}_monthly
tiktok_ads__{level}_{breakdowns}_lifetime

Available levels: campaign, adgroup, ad

When the connection uses a breakdown, only the daily tables are produced, and they carry a reduced set of metrics. Columns concerned are flagged below.

The granularity does not change the columns, only the period each row covers.

Choose the Right Time Granularity for Your Data

Insights Table

advertiser_idText

The ID of the advertiser account.

advertiser_nameText

The name of the advertiser account.

currencyText

The currency code (e.g., USD).

campaign_idText

The ID of the campaign.

campaign_nameText

The name of the campaign.

campaign_create_timeTimestamp

The date and time the campaign was created.

campaign_modify_timeTimestamp

The date and time the campaign was last modified.

campaign_objective_typeText

The type of campaign objective.

campaign_objectiveText

The objective of the campaign.

campaign_typeText

The type of campaign (e.g., iOS14 Dedicated Campaign, regular campaign).

campaign_budget_modeText

The budget mode of the campaign (e.g., LIFETIME, DAILY).

campaign_budgetNumber

The budget allocated to the campaign.

campaign_operation_statusText

The operational status of the campaign (e.g., ENABLED, PAUSED).

adgroup_idText

The ID of the ad group.

adgroup_nameText

The name of the ad group.

adgroup_created_timeTimestamp

The date and time the ad group was created.

adgroup_modify_timeTimestamp

The date and time the ad group was last modified.

adgroup_budget_modeText

The budget mode of the ad group (e.g., LIFETIME, DAILY).

adgroup_budgetNumber

The budget allocated to the ad group.

adgroup_scheduled_budgetNumber

The scheduled budget for the ad group.

adgroup_schedule_typeText

The schedule type for the ad group.

adgroup_schedule_start_timeTimestamp

The scheduled start time for the ad group.

adgroup_schedule_end_timeTimestamp

The scheduled end time for the ad group.

adgroup_optimization_goalText

The optimization goal for the ad group.

adgroup_promotion_typeText

The promotion type for the ad group (e.g., APP, WEBSITE).

adgroup_placement_typeText

The placement type for the ad group (e.g., AUTOMATIC, MANUAL).

adgroup_placementsText

The specific placements selected for the ad group.

adgroup_bid_typeText

The bid type for the ad group (e.g., CPC, CPM).

adgroup_bid_priceNumber

The bid price for the ad group.

adgroup_conversion_bid_priceNumber

The conversion bid price for the ad group.

adgroup_billing_eventText

The billing event for the ad group (e.g., CLICK, IMPRESSION).

adgroup_interest_category_idsText

The IDs of interest categories targeted by the ad group.

adgroup_interest_keyword_idsText

The IDs of interest keywords targeted by the ad group.

adgroup_pacingText

The pacing setting for the ad group (e.g., STANDARD, ACCELERATED).

adgroup_operation_statusText

The operational status of the ad group (e.g., ENABLED, PAUSED).

ad_idText

The ID of the ad.

ad_nameText

The name of the ad.

ad_textText

The text content of the ad.

ad_formatText

The format of the ad (e.g., IMAGE, VIDEO).

ad_created_timeTimestamp

The date and time the ad was created.

ad_modify_timeTimestamp

The date and time the ad was last modified.

deeplinkText

The deeplink URL for the ad.

deeplink_typeText

The type of deeplink used in the ad.

profile_image_urlText

The URL of the profile image used in the ad.

landing_page_urlText

The URL of the landing page for the ad.

call_to_actionText

The call to action text used in the ad.

impression_tracking_urlText

The URL for tracking impressions of the ad.

tracking_pixel_idText

The ID of the tracking pixel associated with the ad.

music_idText

The ID of the music used in the ad.

video_idText

The ID of the video used in the ad.

tiktok_item_idText

The ID of the TikTok item promoted in the ad.

operation_statusText

The operational status of the ad (e.g., ENABLED, PAUSED).

secondary_statusText

A secondary status indicator for the ad.

video_cover_urlText

dateDate

The date for which the metrics are reported.

spendNumber

The total amount spent on the ad. (only available when the connection has no breakdown)

billed_costNumber

The net cost of the ad, excluding credits or coupons. (only available when the connection has no breakdown)

impressionsNumber

The number of times the ad was shown. (only available when the connection has no breakdown)

gross_impressionsNumber

The number of times the ad was shown, including invalid impressions. (only available when the connection has no breakdown)

clicksNumber

The number of clicks on the ad. (only available when the connection has no breakdown)

reachNumber

The number of unique users who saw the ad. (only available when the connection has no breakdown)

frequencyNumber

The average number of times each user saw the ad. (only available when the connection has no breakdown)

conversionNumber

The number of conversions attributed to the ad. (only available when the connection has no breakdown)

real_time_conversionNumber

The number of real-time conversions attributed to the ad. (only available when the connection has no breakdown)

resultNumber

The number of results attributed to the ad based on the campaign objective. (only available when the connection has no breakdown)

result_rateNumber

The percentage of impressions that resulted in a result. (only available when the connection has no breakdown)

real_time_resultNumber

The number of real-time results attributed to the ad. (only available when the connection has no breakdown)

secondary_goal_resultNumber

The number of results attributed to the ad's secondary goal. (only available when the connection has no breakdown)

video_play_actionsNumber

The number of times the video in the ad started playing. (only available when the connection has no breakdown)

video_watched_2sNumber

The number of times the video in the ad was watched for at least 2 seconds. (only available when the connection has no breakdown)

video_watched_6sNumber

The number of times the video in the ad was watched for at least 6 seconds. (only available when the connection has no breakdown)

engaged_viewNumber

The number of times the video was played for at least 6 seconds, played in full if shorter, or had an engagement within 6 seconds. (only available when the connection has no breakdown)

engaged_view_15sNumber

The number of times the video was played for at least 15 seconds, played in full if shorter, or had an engagement within 15 seconds. (only available when the connection has no breakdown)

video_views_p25Number

The number of times the video in the ad was watched to at least 25% of its length. (only available when the connection has no breakdown)

video_views_p50Number

The number of times the video in the ad was watched to at least 50% of its length. (only available when the connection has no breakdown)

video_views_p75Number

The number of times the video in the ad was watched to at least 75% of its length. (only available when the connection has no breakdown)

video_views_p100Number

The number of times the video in the ad was watched to 100% of its length. (only available when the connection has no breakdown)

average_video_playNumber

The average play time of the video in the ad. (only available when the connection has no breakdown)

average_video_play_per_userNumber

The average play time of the video per user. (only available when the connection has no breakdown)

engagementsNumber

The total number of engagements with the ad (all clicks). (only available when the connection has no breakdown)

followsNumber

The number of follows generated from the ad. (only available when the connection has no breakdown)

likesNumber

The number of likes on the ad. (only available when the connection has no breakdown)

commentsNumber

The number of comments on the ad. (only available when the connection has no breakdown)

sharesNumber

The number of shares of the ad. (only available when the connection has no breakdown)

profile_visitsNumber

The number of profile visits generated from the ad. (only available when the connection has no breakdown)

clicks_on_music_discNumber

The number of clicks on the music disc associated with the ad. (only available when the connection has no breakdown)

duet_clicksNumber

The number of clicks on the duet button on the ad. (only available when the connection has no breakdown)

stitch_clicksNumber

The number of clicks on the stitch button on the ad. (only available when the connection has no breakdown)

sound_usage_clicksNumber

The number of clicks on the "Use Sound" button on the ad. (only available when the connection has no breakdown)

anchor_clicksNumber

The number of clicks on anchors within the ad. (only available when the connection has no breakdown)

clicks_on_hashtag_challengeNumber

The number of clicks on the hashtag challenge associated with the ad. (only available when the connection has no breakdown)

ix_page_duration_avgNumber

The average duration users spent on the Instant Experience. (only available when the connection has no breakdown)

ix_page_viewrate_avgNumber

The average percentage of the Instant Experience viewed. (only available when the connection has no breakdown)

ix_video_viewsNumber

The number of video views within the Instant Experience. (only available when the connection has no breakdown)

ix_video_views_p25Number

The number of times the Instant Experience video was viewed to at least 25%. (only available when the connection has no breakdown)

ix_video_views_p50Number

The number of times the Instant Experience video was viewed to at least 50%. (only available when the connection has no breakdown)

ix_video_views_p75Number

The number of times the Instant Experience video was viewed to at least 75%. (only available when the connection has no breakdown)

ix_video_views_p100Number

The number of times the Instant Experience video was fully viewed. (only available when the connection has no breakdown)

ix_average_video_playNumber

The average play time of videos within the Instant Experience. (only available when the connection has no breakdown)

tt_playlist_visitNumber

The number of visits to the playlist page from the ad. (only available when the connection has no breakdown)

interactive_add_on_impressionsNumber

The number of times an interactive add-on was shown. (only available when the connection has no breakdown)

interactive_add_on_destination_clicksNumber

The number of clicks on the destination URL in an interactive add-on. (only available when the connection has no breakdown)

interactive_add_on_activity_clicksNumber

The number of clicks on interactive elements within an add-on. (only available when the connection has no breakdown)

interactive_add_on_option_a_clicksNumber

The number of clicks on option A in an interactive add-on. (only available when the connection has no breakdown)

interactive_add_on_option_b_clicksNumber

The number of clicks on option B in an interactive add-on. (only available when the connection has no breakdown)

countdown_sticker_recall_clicksNumber

The number of clicks on a countdown sticker reminder. (only available when the connection has no breakdown)

live_viewsNumber

The number of times the live stream was viewed from the ad. (only available when the connection has no breakdown)

live_unique_viewsNumber

The number of unique viewers of the live stream from the ad. (only available when the connection has no breakdown)

live_effective_viewsNumber

The number of times the live stream was viewed for at least 10 seconds. (only available when the connection has no breakdown)

live_product_clicksNumber

The number of clicks on products during the live stream from the ad. (only available when the connection has no breakdown)

real_time_app_installNumber

The number of real-time app installs attributed to the ad. (only available when the connection has no breakdown)

app_installNumber

The number of app installs attributed to the ad. (only available when the connection has no breakdown)

registrationNumber

The number of unique app registrations attributed to the ad. (only available when the connection has no breakdown)

total_registrationNumber

The total number of app registrations attributed to the ad. (only available when the connection has no breakdown)

purchaseNumber

The number of unique in-app purchases attributed to the ad. (only available when the connection has no breakdown)

total_purchaseNumber

The total number of in-app purchases attributed to the ad. (only available when the connection has no breakdown)

total_purchase_valueNumber

The total value of in-app purchases attributed to the ad. (only available when the connection has no breakdown)

app_event_add_to_cartNumber

The number of unique add to cart events in the app attributed to the ad. (only available when the connection has no breakdown)

total_app_event_add_to_cartNumber

The total number of add to cart events in the app attributed to the ad. (only available when the connection has no breakdown)

total_app_event_add_to_cart_valueNumber

The total value of add to cart events in the app. (only available when the connection has no breakdown)

checkoutNumber

The number of unique checkout events in the app attributed to the ad. (only available when the connection has no breakdown)

total_checkoutNumber

The total number of checkout events in the app attributed to the ad. (only available when the connection has no breakdown)

total_checkout_valueNumber

The total value of checkout events in the app. (only available when the connection has no breakdown)

view_contentNumber

The number of unique view content events in the app attributed to the ad. (only available when the connection has no breakdown)

total_view_contentNumber

The total number of view content events in the app attributed to the ad. (only available when the connection has no breakdown)

total_view_content_valueNumber

The total value of view content events in the app. (only available when the connection has no breakdown)

next_day_openNumber

The number of unique next day app opens after install, attributed to the ad. (only available when the connection has no breakdown)

total_next_day_openNumber

The total number of next day app opens after install, attributed to the ad. (only available when the connection has no breakdown)

add_payment_infoNumber

The number of unique add payment info events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_add_payment_infoNumber

The total number of add payment info events in the app, attributed to the ad. (only available when the connection has no breakdown)

add_to_wishlistNumber

The number of unique add to wishlist events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_add_to_wishlistNumber

The total number of add to wishlist events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_add_to_wishlist_valueNumber

The total value of add to wishlist events in the app. (only available when the connection has no breakdown)

launch_appNumber

The number of unique app launch events attributed to the ad. (only available when the connection has no breakdown)

total_launch_appNumber

The total number of app launch events attributed to the ad. (only available when the connection has no breakdown)

complete_tutorialNumber

The number of unique complete tutorial events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_complete_tutorialNumber

The total number of complete tutorial events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_complete_tutorial_valueNumber

The total value of complete tutorial events in the app. (only available when the connection has no breakdown)

create_groupNumber

The number of unique create group events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_create_groupNumber

The total number of create group events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_create_group_valueNumber

The total value of create group events in the app. (only available when the connection has no breakdown)

cost_per_join_groupNumber

The average cost per unique join group event in the app. (only available when the connection has no breakdown)

total_join_groupNumber

The total number of join group events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_join_group_valueNumber

The total value of join group events in the app. (only available when the connection has no breakdown)

create_gameroleNumber

The number of unique create gamerole events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_create_gameroleNumber

The total number of create gamerole events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_create_gamerole_valueNumber

The total value of create gamerole events in the app. (only available when the connection has no breakdown)

spend_creditsNumber

The number of unique spend credits events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_spend_creditsNumber

The total number of spend credits events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_spend_credits_valueNumber

The total value of spend credits events in the app. (only available when the connection has no breakdown)

achieve_levelNumber

The number of unique achieve level events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_achieve_levelNumber

The total number of achieve level events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_achieve_level_valueNumber

The total value of achieve level events in the app. (only available when the connection has no breakdown)

unlock_achievementNumber

The number of unique unlock achievement events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_unlock_achievementNumber

The total number of unlock achievement events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_unlock_achievement_valueNumber

The total value of unlock achievement events in the app. (only available when the connection has no breakdown)

sales_leadNumber

The number of unique sales leads generated in the app, attributed to the ad. (only available when the connection has no breakdown)

total_sales_leadNumber

The total number of sales leads generated in the app, attributed to the ad. (only available when the connection has no breakdown)

total_sales_lead_valueNumber

The total value of sales leads generated in the app. (only available when the connection has no breakdown)

in_app_ad_clickNumber

The number of unique in-app ad clicks attributed to the ad. (only available when the connection has no breakdown)

total_in_app_ad_clickNumber

The total number of in-app ad clicks attributed to the ad. (only available when the connection has no breakdown)

total_in_app_ad_click_valueNumber

The total value of in-app ad clicks. (only available when the connection has no breakdown)

in_app_ad_imprNumber

The number of unique in-app ad impressions attributed to the ad. (only available when the connection has no breakdown)

total_in_app_ad_imprNumber

The total number of in-app ad impressions attributed to the ad. (only available when the connection has no breakdown)

total_in_app_ad_impr_valueNumber

The total value of in-app ad impressions. (only available when the connection has no breakdown)

loan_applyNumber

The number of unique loan applications in the app, attributed to the ad. (only available when the connection has no breakdown)

total_loan_applyNumber

The total number of loan applications in the app, attributed to the ad. (only available when the connection has no breakdown)

loan_creditNumber

The number of unique loan approvals in the app, attributed to the ad. (only available when the connection has no breakdown)

total_loan_creditNumber

The total number of loan approvals in the app, attributed to the ad. (only available when the connection has no breakdown)

loan_disbursementNumber

The number of unique loan disbursements in the app, attributed to the ad. (only available when the connection has no breakdown)

total_loan_disbursementNumber

The total number of loan disbursements in the app, attributed to the ad. (only available when the connection has no breakdown)

loginNumber

The number of unique login events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_loginNumber

The total number of login events in the app, attributed to the ad. (only available when the connection has no breakdown)

ratingsNumber

The number of unique rating events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_ratingsNumber

The total number of rating events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_ratings_valueNumber

The total value of rating events in the app. (only available when the connection has no breakdown)

searchNumber

The number of unique search events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_searchNumber

The total number of search events in the app, attributed to the ad. (only available when the connection has no breakdown)

start_trialNumber

The number of unique start trial events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_start_trialNumber

The total number of start trial events in the app, attributed to the ad. (only available when the connection has no breakdown)

subscribeNumber

The number of unique subscribe events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_subscribeNumber

The total number of subscribe events in the app, attributed to the ad. (only available when the connection has no breakdown)

total_subscribe_valueNumber

The total value of subscribe events in the app. (only available when the connection has no breakdown)

unique_ad_impression_eventsNumber

The number of unique ad impression events in the app. (only available when the connection has no breakdown)

ads_impression_eventsNumber

The total number of ad impression events in the app. (only available when the connection has no breakdown)

total_ad_impression_events_valueNumber

The total value of ad impression events. (only available when the connection has no breakdown)

total_complete_paymentNumber

The total number of website purchase actions attributed to your ads. (only available when the connection has no breakdown)

total_complete_payment_valueNumber

The total value of website purchase actions attributed to your ads. (only available when the connection has no breakdown)

vta_conversionNumber

The number of view-through conversions. (only available when the connection has no breakdown)

vta_app_installNumber

The number of view-through app installs. (only available when the connection has no breakdown)

vta_registrationNumber

The number of view-through registrations. (only available when the connection has no breakdown)

vta_purchaseNumber

The number of view-through purchases. (only available when the connection has no breakdown)

cta_conversionNumber

The number of click-through conversions. (only available when the connection has no breakdown)

cta_app_installNumber

The number of click-through app installs. (only available when the connection has no breakdown)

cta_registrationNumber

The number of click-through registrations. (only available when the connection has no breakdown)

cta_purchaseNumber

The number of click-through purchases. (only available when the connection has no breakdown)

engaged_view_through_conversionsNumber

Number of conversions attributed to an engaged view. (only available when the connection has no breakdown)

evta_app_installNumber

The number of engaged view-through app installs. (only available when the connection has no breakdown)

evta_registrationNumber

The number of engaged view-through registrations. (only available when the connection has no breakdown)

evta_purchaseNumber

The number of engaged view-through purchases. (only available when the connection has no breakdown)

evta_payments_completedNumber

The number of engaged view-through completed payments. (only available when the connection has no breakdown)

complete_paymentNumber

The number of completed payments. (only available when the connection has no breakdown)

total_landing_page_viewNumber

The total number of landing page views. (only available when the connection has no breakdown)

total_pageviewNumber

The total number of page views. (only available when the connection has no breakdown)

button_clickNumber

The number of button clicks. (only available when the connection has no breakdown)

total_button_click_valueNumber

The total value of button clicks. (only available when the connection has no breakdown)

online_consultNumber

The number of online consultations. (only available when the connection has no breakdown)

total_online_consult_valueNumber

The total value of online consultations. (only available when the connection has no breakdown)

user_registrationNumber

The number of user registrations. (only available when the connection has no breakdown)

total_user_registration_valueNumber

The total value of user registrations. (only available when the connection has no breakdown)

page_content_view_eventsNumber

The number of page content view events. (only available when the connection has no breakdown)

total_page_view_content_events_valueNumber

The total value of page content view events. (only available when the connection has no breakdown)

product_details_page_browseNumber

The number of product details page browses (Deprecated). (only available when the connection has no breakdown)

total_product_details_page_browse_valueNumber

The total value of product details page browses (Deprecated). (only available when the connection has no breakdown)

web_event_add_to_cartNumber

The number of add to cart events on the web. (only available when the connection has no breakdown)

total_web_event_add_to_cart_valueNumber

The total value of add to cart events on the web. (only available when the connection has no breakdown)

on_web_orderNumber

The number of orders placed on the web. (only available when the connection has no breakdown)

total_on_web_order_valueNumber

The total value of orders placed on the web. (only available when the connection has no breakdown)

initiate_checkoutNumber

The number of initiated checkouts. (only available when the connection has no breakdown)

total_initiate_checkout_valueNumber

The total value of initiated checkouts. (only available when the connection has no breakdown)

add_billingNumber

The number of add billing events. (only available when the connection has no breakdown)

total_add_billing_valueNumber

The total value of add billing events. (only available when the connection has no breakdown)

page_event_searchNumber

The number of search events on the page. (only available when the connection has no breakdown)

total_page_event_search_valueNumber

The total value of search events on the page. (only available when the connection has no breakdown)

formNumber

The number of form submissions. (only available when the connection has no breakdown)

total_form_valueNumber

The total value of form submissions. (only available when the connection has no breakdown)

download_startNumber

The number of download starts. (only available when the connection has no breakdown)

total_download_start_valueNumber

The total value of download starts. (only available when the connection has no breakdown)

on_web_add_to_wishlistNumber

The number of add to wishlist events on the web. (only available when the connection has no breakdown)

total_on_web_add_to_wishlist_valueNumber

The total value of add to wishlist events on the web. (only available when the connection has no breakdown)

on_web_subscribeNumber

The number of subscriptions on the web. (only available when the connection has no breakdown)

total_on_web_subscribe_valueNumber

The total value of subscriptions on the web. (only available when the connection has no breakdown)

onsite_add_to_wishlistNumber

The number of onsite add to wishlist events. (only available when the connection has no breakdown)

total_onsite_add_to_wishlist_valueNumber

The total value associated with adding items to a wishlist onsite. (only available when the connection has no breakdown)

onsite_add_billingNumber

The number of "Add Billing" events. (only available when the connection has no breakdown)

total_onsite_add_billing_valueNumber

The total value from "Add Billing" events. (only available when the connection has no breakdown)

onsite_formNumber

The number of forms submitted onsite. (only available when the connection has no breakdown)

total_onsite_form_valueNumber

The total value associated with onsite form submissions. (only available when the connection has no breakdown)

onsite_download_startNumber

The number of app store click events. (only available when the connection has no breakdown)

onsite_destination_visitsNumber

The number of destination visit events within a TikTok-owned property. Only supported in synchronous basic reports, with limitations on::dimension groupings. (only available when the connection has no breakdown)

ix_page_view_countNumber

The number of page view events. (only available when the connection has no breakdown)

ix_button_click_countNumber

The number of outbound clicks. Results may be incomplete for ads placed on Pangle. (only available when the connection has no breakdown)

ix_product_click_countNumber

The number of product click events. (only available when the connection has no breakdown)

offline_shopping_eventsNumber

The number of offline complete payment actions. (only available when the connection has no breakdown)

offline_shopping_events_valueNumber

The total value of offline complete payment actions. (only available when the connection has no breakdown)

offline_contact_eventsNumber

The number of offline contact actions. (only available when the connection has no breakdown)

offline_contact_events_valueNumber

The total value of offline contact actions. (only available when the connection has no breakdown)

offline_subscribe_eventsNumber

The number of offline subscriptions. (only available when the connection has no breakdown)

offline_subscribe_events_valueNumber

The total value of offline subscriptions. (only available when the connection has no breakdown)

offline_form_eventsNumber

The number of offline form submissions. (only available when the connection has no breakdown)

offline_form_events_valueNumber

The total value of offline form submissions. (only available when the connection has no breakdown)

offline_add_payment_info_eventsNumber

The number of times payment info was added offline. (only available when the connection has no breakdown)

offline_add_payment_info_events_valueNumber

The total value associated with adding payment info offline. (only available when the connection has no breakdown)

offline_add_to_cart_eventsNumber

The number of offline add to cart actions. (only available when the connection has no breakdown)

offline_add_to_cart_events_valueNumber

The total value of offline add to cart actions. (only available when the connection has no breakdown)

offline_add_to_wishlist_eventsNumber

The number of times items were added to a wishlist offline. (only available when the connection has no breakdown)

offline_add_to_wishlist_events_valueNumber

The total value associated with adding items to a wishlist offline. (only available when the connection has no breakdown)

offline_click_button_eventsNumber

The number of offline button clicks. (only available when the connection has no breakdown)

offline_click_button_events_valueNumber

The total value associated with offline button clicks. (only available when the connection has no breakdown)

offline_complete_registration_eventsNumber

The number of offline registrations completed. (only available when the connection has no breakdown)

offline_complete_registration_events_valueNumber

The total value associated with offline registration completions. (only available when the connection has no breakdown)

offline_download_eventsNumber

The number of offline downloads. (only available when the connection has no breakdown)

offline_download_events_valueNumber

The total value associated with offline downloads. (only available when the connection has no breakdown)

offline_initiate_checkout_eventsNumber

The number of checkouts initiated offline. (only available when the connection has no breakdown)

offline_initiate_checkout_events_valueNumber

The total value associated with offline checkout initiations. (only available when the connection has no breakdown)

offline_place_order_eventsNumber

The number of orders placed offline. (only available when the connection has no breakdown)

offline_place_order_events_valueNumber

The total value of orders placed offline. (only available when the connection has no breakdown)

offline_search_eventsNumber

The number of searches performed offline. (only available when the connection has no breakdown)

offline_search_events_valueNumber

The total value associated with offline searches. (only available when the connection has no breakdown)

offline_view_content_eventsNumber

The number of times content was viewed offline. (only available when the connection has no breakdown)

offline_view_content_events_valueNumber

The total value associated with offline content views. (only available when the connection has no breakdown)

onsite_shoppingNumber

The number of TikTok Shop order submissions. Reported based on impression time. (only available when the connection has no breakdown)

total_onsite_shopping_valueNumber

TikTok Shop gross revenue (amount paid + platform discounts). Reported based on impression time. (only available when the connection has no breakdown)

onsite_initiate_checkout_countNumber

The number of TikTok Shop checkout initiations (e.g., "Buy now" clicks). Reported based on impression time. (only available when the connection has no breakdown)

total_onsite_initiate_checkout_count_valueNumber

The total value of TikTok Shop checkout initiations. Reported based on impression time. (only available when the connection has no breakdown)

onsite_on_web_detailNumber

The number of TikTok Shop product details page views. Reported based on impression time. (only available when the connection has no breakdown)

total_onsite_on_web_detail_valueNumber

The total value of TikTok Shop product details page views. Reported based on impression time. (only available when the connection has no breakdown)

onsite_on_web_cartNumber

The number of TikTok Shop add to cart actions. Reported based on impression time. (only available when the connection has no breakdown)

total_onsite_on_web_cart_valueNumber

The total value of TikTok Shop add to cart actions. Reported based on impression time. (only available when the connection has no breakdown)

skan_resultNumber

The number of times the ad resulted in an intended outcome based on campaign objective and optimization goal. (only available when the connection has no breakdown)

skan_conversionNumber

The number of times the ad resulted in the selected optimization event. (only available when the connection has no breakdown)

skan_click_time_conversionNumber

The number of conversions. Data may be partial due to SKAdNetwork limitations. (only available when the connection has no breakdown)

skan_app_installNumber

The number of app installs recorded as app events and attributed to the ad. Reporting may be delayed. (only available when the connection has no breakdown)

skan_app_install_withheldNumber

The number of unique app install events with withheld values due to Apple's privacy threshold. Data may be incomplete due to SKAdNetwork::limitations. (only available when the connection has no breakdown)

skan_registrationNumber

The number of unique app registrations recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_registrationNumber

The number of app registrations recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_purchaseNumber

The number of unique in-app purchases recorded by your measurement partner. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_purchaseNumber

The number of in-app purchases recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_purchase_valueNumber

The total value of in-app purchase events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_add_to_cartNumber

The number of unique times a user added items to a shopping cart. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_add_to_cartNumber

The number of times a user added items to a shopping cart. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_add_to_cart_valueNumber

The value of add to cart events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_checkoutNumber

The number of unique checkouts in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_checkoutNumber

The number of checkouts in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_checkout_valueNumber

The value of checkout events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_view_contentNumber

The number of unique times a user viewed content in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_view_contentNumber

The number of times a user viewed content in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_view_content_valueNumber

The value of view content events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_add_payment_infoNumber

The number of unique times a user added payment info in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_add_payment_infoNumber

The number of times a user added payment info in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_add_to_wishlistNumber

The number of unique times users added items to a wishlist in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_add_to_wishlistNumber

The number of times users added items to a wishlist in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_add_to_wishlist_valueNumber

The value of add to wishlist events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_launch_appNumber

The number of unique times a user launched the app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_launch_appNumber

The number of times a user launched the app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_complete_tutorialNumber

The number of times a user completed a tutorial in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_complete_tutorialNumber

The number of unique times a user completed an in-app tutorial. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_complete_tutorial_valueNumber

The value of complete tutorial events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_create_groupNumber

The number of unique times a user created a group in a mobile game app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_create_groupNumber

The number of times a user created a group in a mobile game app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_join_groupNumber

The number of unique times a user joined a group in a mobile game app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_join_groupNumber

The number of times a user joined a group in a mobile game app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_join_group_valueNumber

The value of join group events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_create_gameroleNumber

The number of unique times a user created a character/role in a mobile game app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_create_gameroleNumber

The number of times a user created a character/role in a mobile game app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_create_gamerole_valueNumber

The value of create role events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_spend_creditsNumber

The number of unique times a user spent credit in a mobile game app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_spend_creditsNumber

The number of times a user spent credit in a mobile game app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_spend_credits_valueNumber

The value of spend credit events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_achieve_levelNumber

The number of unique times a user achieved a level in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_achieve_levelNumber

The number of times a user achieved a level in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_achieve_level_valueNumber

The value of achieve level events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_unlock_achievementNumber

The number of unique times a user unlocked an achievement in a mobile game app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_unlock_achievementNumber

The number of times a user unlocked an achievement in a mobile game app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_unlock_achievement_valueNumber

The value of unlock achievement events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_sales_leadNumber

The number of unique leads generated in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_sales_leadNumber

The number of leads generated in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_sales_lead_valueNumber

The value of generate lead events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_in_app_ad_clickNumber

The number of unique in-app ad click events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_in_app_ad_clickNumber

The number of in-app ad click events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_in_app_ad_click_valueNumber

The value of in-app ad click events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_in_app_ad_imprNumber

The number of unique in-app ad impression events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_in_app_ad_imprNumber

The number of in-app ad impression events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_in_app_ad_impr_valueNumber

The value of in-app ad impression events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_loan_applyNumber

The number of unique times a user applied for a loan in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_loan_applyNumber

The number of times a user applied for a loan in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_loan_creditNumber

The number of unique loan approvals in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_loan_creditNumber

The number of loan approvals in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_loan_disbursementNumber

The number of unique loan disbursements in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_loan_disbursementNumber

The number of loan disbursements in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_loginNumber

The number of unique logins in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_loginNumber

The number of logins in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_ratingsNumber

The number of unique ratings in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_ratingsNumber

The number of ratings in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_ratings_valueNumber

The value of rate events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_searchNumber

The number of unique searches in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_searchNumber

The number of searches in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_start_trialNumber

The number of unique times a user started a trial in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_start_trialNumber

The number of times a user started a trial in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_subscribeNumber

The number of unique subscriptions in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_subscribeNumber

The number of subscriptions in-app. Reporting may be delayed. (only available when the connection has no breakdown)

skan_total_subscribe_valueNumber

The value of subscribe events recorded as app events. Reporting may be delayed. (only available when the connection has no breakdown)

skan_vta_conversionNumber

The number of conversion events attributed to an ad impression. Data may be incomplete due to SKAdNetwork limitations. (only available when the connection has no breakdown)

skan_vta_app_installNumber

The number of app install events attributed to an ad impression. Data may be incomplete due to SKAdNetwork limitations. (only available when the connection has no breakdown)

skan_vta_registrationNumber

The number of in-app registration events attributed to an ad impression. Data may be incomplete due to SKAdNetwork limitations. (only available when the connection has no breakdown)

skan_vta_purchaseNumber

The number of in-app purchase events attributed to an ad impression. Data may be incomplete due to SKAdNetwork limitations. (only available when the connection has no breakdown)

skan_cta_conversionNumber

The number of in-app conversion events attributed to an ad click. Data may be incomplete due to SKAdNetwork limitations. (only available when the connection has no breakdown)

skan_cta_app_installNumber

The number of app install events attributed to an ad click. Data may be incomplete due to SKAdNetwork limitations. (only available when the connection has no breakdown)

skan_cta_registrationNumber

The number of in-app registration events attributed to an ad click. Data may be incomplete due to SKAdNetwork limitations. (only available when the connection has no breakdown)

skan_cta_purchaseNumber

The number of in-app purchase events attributed to an ad click. Data may be incomplete due to SKAdNetwork limitations. (only available when the connection has no breakdown)