Data Sources

Facebook Pages

Metrics & Dimensions List


Updated: 2026-08-01

Important

Four reports are available, each covering a different object:

  • facebook_pages__page_daily - day-by-day performance of the Page itself
  • facebook_pages__post_lifetime - lifetime performance of each post
  • facebook_pages__reel_lifetime - lifetime performance of each reel
  • facebook_pages__video_lifetime - lifetime performance of each video

Lifetime tables hold the totals accumulated by a post, reel or video since it was published, refreshed on every sync.

On 15 November 2025 Meta deprecated several Facebook impression metrics. Figures before and after that date are not always built the same way.

Page Table

page_idText

The unique ID of the Facebook Page.

page_nameText

The name of the Facebook Page.

dateDate

The date for which the metrics are reported.

followers_countNumber

The total number of followers for the Page.

page_follows_dayNumber

The number of new followers gained on the specified day.

page_daily_follows_unique_dayNumber

The number of unique new followers gained on the specified day.

page_daily_follows_unique_days_28Number

The number of unique new followers gained in the last 28 days.

page_daily_follows_unique_weekNumber

The number of unique new followers gained in the last 7 days.

page_daily_unfollows_unique_dayNumber

The number of unique users who unfollowed the Page on the specified day.

page_daily_unfollows_unique_days_28Number

The number of unique users who unfollowed the Page in the last 28 days.

page_daily_unfollows_unique_weekNumber

The number of unique users who unfollowed the Page in the last 7 days.

page_media_view_dayNumber
page_media_view_days_28Number
page_media_view_weekNumber
page_post_engagements_dayNumber

The number of engagements on Page posts on the specified day.

page_post_engagements_days_28Number

The number of engagements on Page posts in the last 28 days.

page_post_engagements_weekNumber

The number of engagements on Page posts in the last 7 days.

page_actions_post_reactions_anger_total_dayNumber

The total number of angry reactions on Page posts on the specified day.

page_actions_post_reactions_anger_total_days_28Number

The total number of angry reactions on Page posts in the last 28 days.

page_actions_post_reactions_anger_total_weekNumber

The total number of angry reactions on Page posts in the last 7 days.

page_actions_post_reactions_haha_total_dayNumber

The total number of haha reactions on Page posts on the specified day.

page_actions_post_reactions_haha_total_days_28Number

The total number of haha reactions on Page posts in the last 28 days.

page_actions_post_reactions_haha_total_weekNumber

The total number of haha reactions on Page posts in the last 7 days.

page_actions_post_reactions_like_total_dayNumber

The total number of like reactions on Page posts on the specified day.

page_actions_post_reactions_like_total_days_28Number

The total number of like reactions on Page posts in the last 28 days.

page_actions_post_reactions_like_total_weekNumber

The total number of like reactions on Page posts in the last 7 days.

page_actions_post_reactions_love_total_dayNumber

The total number of love reactions on Page posts on the specified day.

page_actions_post_reactions_love_total_days_28Number

The total number of love reactions on Page posts in the last 28 days.

page_actions_post_reactions_love_total_weekNumber

The total number of love reactions on Page posts in the last 7 days.

page_actions_post_reactions_sorry_total_dayNumber

The total number of sorry reactions on Page posts on the specified day.

page_actions_post_reactions_sorry_total_days_28Number

The total number of sorry reactions on Page posts in the last 28 days.

page_actions_post_reactions_sorry_total_weekNumber

The total number of sorry reactions on Page posts in the last 7 days.

page_actions_post_reactions_wow_total_dayNumber

The total number of wow reactions on Page posts on the specified day.

page_actions_post_reactions_wow_total_days_28Number

The total number of wow reactions on Page posts in the last 28 days.

page_actions_post_reactions_wow_total_weekNumber

The total number of wow reactions on Page posts in the last 7 days.

page_video_views_dayNumber

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. (on the specified day).

page_video_views_days_28Number

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. (in the last 28 days).

page_video_views_weekNumber

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. (in the last 7 days).

page_video_views_paid_dayNumber

The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. (on the specified day).

page_video_views_paid_days_28Number

The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. (in the last 28 days).

page_video_views_paid_weekNumber

The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. (in the last 7 days).

page_video_views_organic_dayNumber

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. (on the specified day).

page_video_views_organic_days_28Number

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. (in the last 28 days).

page_video_views_organic_weekNumber

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. (in the last 7 days).

page_video_views_autoplayed_dayNumber

The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. (on the specified day).

page_video_views_autoplayed_days_28Number

The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. (in the last 28 days).

page_video_views_autoplayed_weekNumber

The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. (in the last 7 days).

page_video_views_click_to_play_dayNumber

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. (on the specified day).

page_video_views_click_to_play_days_28Number

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. (in the last 28 days).

page_video_views_click_to_play_weekNumber

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. (in the last 7 days).

page_video_complete_views_30s_autoplayed_dayNumber

The number of times videos were viewed to completion (at least 30 seconds) that were autoplayed on the specified day.

page_video_complete_views_30s_autoplayed_days_28Number

The number of times videos were viewed to completion (at least 30 seconds) that were autoplayed in the last 28 days.

page_video_complete_views_30s_autoplayed_weekNumber

The number of times videos were viewed to completion (at least 30 seconds) that were autoplayed in the last 7 days.

page_video_complete_views_30s_dayNumber

The number of times videos were viewed to completion (at least 30 seconds) on the specified day.

page_video_complete_views_30s_days_28Number

The number of times videos were viewed to completion (at least 30 seconds) in the last 28 days.

page_video_complete_views_30s_organic_dayNumber

The number of times videos were viewed to completion (at least 30 seconds) organically on the specified day.

page_video_complete_views_30s_organic_days_28Number

The number of times videos were viewed to completion (at least 30 seconds) organically in the last 28 days.

page_video_complete_views_30s_organic_weekNumber

The number of times videos were viewed to completion (at least 30 seconds) organically in the last 7 days.

page_video_complete_views_30s_paid_dayNumber

The number of times videos were viewed to completion (at least 30 seconds) through paid reach on the specified day.

page_video_complete_views_30s_paid_days_28Number

The number of times videos were viewed to completion (at least 30 seconds) through paid reach in the last 28 days.

page_video_complete_views_30s_paid_weekNumber

The number of times videos were viewed to completion (at least 30 seconds) through paid reach in the last 7 days.

page_video_complete_views_30s_weekNumber

The number of times videos were viewed to completion (at least 30 seconds) in the last 7 days.

page_video_repeat_views_dayNumber

The number of repeat video views on the specified day.

page_video_repeat_views_days_28Number

The number of repeat video views in the last 28 days.

page_video_repeat_views_weekNumber

The number of repeat video views in the last 7 days.

page_video_views_unique_dayNumber

The number of unique video views on the specified day.

page_video_views_unique_days_28Number

The number of unique video views in the last 28 days.

page_video_views_unique_weekNumber

The number of unique video views in the last 7 days.

page_video_complete_views_30s_click_to_play_dayNumber

The number of times videos were viewed to completion (at least 30 seconds) that were started by clicking to play on the specified day.

page_video_complete_views_30s_click_to_play_days_28Number

The number of times videos were viewed to completion (at least 30 seconds) that were started by clicking to play in the last 28 days.

page_video_complete_views_30s_click_to_play_weekNumber

The number of times videos were viewed to completion (at least 30 seconds) that were started by clicking to play in the last 7 days.

page_video_complete_views_30s_repeat_views_dayNumber

The number of repeat views of videos to completion (at least 30 seconds) on the specified day.

page_video_complete_views_30s_repeat_views_days_28Number

The number of repeat views of videos to completion (at least 30 seconds) in the last 28 days.

page_video_complete_views_30s_repeat_views_weekNumber

The number of repeat views of videos to completion (at least 30 seconds) in the last 7 days.

page_video_complete_views_30s_unique_dayNumber

The number of unique video views to completion (at least 30 seconds) on the specified day.

page_video_complete_views_30s_unique_days_28Number

The number of unique video views to completion (at least 30 seconds) in the last 28 days.

page_video_complete_views_30s_unique_weekNumber

The number of unique video views to completion (at least 30 seconds) in the last 7 days.

page_video_view_time_dayNumber

Total time spent viewing videos on the specified day.

page_video_view_time_days_28Number

Total time spent viewing videos in the last 28 days.

page_video_view_time_weekNumber

Total time spent viewing videos in the last 7 days.

Posts Table

page_idText

The unique ID of the Facebook Page.

page_nameText

The name of the Facebook Page.

post_idText

The unique ID of the post.

post_typeText

The type of the post.

permalink_urlText

The permanent URL of the post.

messageText

The text content of the post.

created_timeTimestamp

The date and time the post was created.

updated_timeTimestamp

The date and time the post was last updated.

full_pictureText

The URL of the full-sized picture associated with the post.

post_shares_lifetimeNumber

The total number of times the post has been shared.

post_comments_lifetimeNumber

The total number of comments on the post.

post_clicks_lifetimeNumber

The number of times people clicked on anywhere in your posts without generating a story.

link_clicks_lifetimeNumber

The total number of link clicks on the post.

other_clicks_lifetimeNumber

The total number of other clicks on the post.

post_media_view_lifetimeNumber
post_reactions_like_total_lifetimeNumber

The total number of "Like" reactions.

post_reactions_love_total_lifetimeNumber

The total number of "Love" reactions.

post_reactions_anger_total_lifetimeNumber

The total number of "Anger" reactions.

post_reactions_haha_total_lifetimeNumber

The total number of "Haha" reactions.

post_reactions_sorry_total_lifetimeNumber

The total number of "Sorry" reactions.

post_reactions_wow_total_lifetimeNumber

The total number of "Wow" reactions.

post_video_avg_time_watched_lifetimeNumber

The average time spent watching the video.

post_video_complete_views_30s_autoplayed_lifetimeNumber

The number of times the video was autoplayed for at least 30 seconds.

post_video_complete_views_30s_clicked_to_play_lifetimeNumber

The number of times the video was clicked to play and watched for at least 30 seconds.

post_video_complete_views_30s_organic_lifetimeNumber

The number of organic video views of at least 30 seconds.

post_video_complete_views_30s_paid_lifetimeNumber

The number of paid video views of at least 30 seconds.

post_video_complete_views_30s_unique_lifetimeNumber

The number of unique video views of at least 30 seconds.

post_video_complete_views_organic_lifetimeNumber

The number of organic video views to completion.

post_video_complete_views_organic_unique_lifetimeNumber

The number of unique organic video views to completion.

post_video_complete_views_paid_lifetimeNumber

The number of paid video views to completion.

post_video_complete_views_paid_unique_lifetimeNumber

The number of unique paid video views to completion.

post_video_views_organic_lifetimeNumber

The number of organic video views.

post_video_lengthNumber

The length of the video in seconds.

post_video_social_actions_count_unique_lifetimeNumber

The number of unique users who took a social action on the video (like, comment, share).

post_video_view_time_lifetimeNumber

The total time spent viewing the video.

post_video_view_time_organic_lifetimeNumber

The total time spent viewing the video organically.

post_video_views_15s_lifetimeNumber

The number of video views for at least 15 seconds.

post_video_views_60s_excludes_shorter_lifetimeNumber

The number of video views for at least 60 seconds (excludes shorter views).

post_video_views_autoplayed_lifetimeNumber

The number of times the video was autoplayed.

post_video_views_clicked_to_play_lifetimeNumber

The number of times the video was clicked to play.

post_video_views_lifetimeNumber

The total number of video views.

post_video_views_live_lifetimeNumber

The number of live video views.

post_video_views_organic_unique_lifetimeNumber

The number of unique organic video views.

post_video_views_paid_lifetimeNumber

The number of paid video views.

post_video_views_paid_unique_lifetimeNumber

The number of unique paid video views.

post_video_views_sound_on_lifetimeNumber

The number of video views with sound on.

post_video_views_unique_lifetimeNumber

The number of unique video views.

Reels Table

page_idText

The unique ID of the Facebook Page.

page_nameText

The name of the Facebook Page.

video_idText
post_idText

The unique ID of the post.

descriptionText
created_timeTimestamp

The date and time the post was created.

updated_timeTimestamp

The date and time the post was last updated.

permalink_urlText

The permanent URL of the post.

sourceText
content_categoryText
is_crosspost_videoBoolean
publishedBoolean
privacyText
video_lengthNumber
blue_reels_play_count_lifetimeNumber

Lifetime.

post_impressions_unique_lifetimeNumber

The number of unique impressions on the post.

post_video_avg_time_watched_lifetimeNumber

The average time spent watching the video.

post_video_followers_lifetimeNumber

Lifetime.

reel_video_reaction_like_lifetimeNumber

Lifetime.

reel_video_reaction_love_lifetimeNumber

Lifetime.

reel_video_reaction_wow_lifetimeNumber

Lifetime.

reel_video_reaction_haha_lifetimeNumber

Lifetime.

reel_video_reaction_care_lifetimeNumber

Lifetime.

reel_video_reaction_sad_lifetimeNumber

Lifetime.

reel_video_reaction_angry_lifetimeNumber

Lifetime.

reel_video_social_actions_share_lifetimeNumber

Lifetime.

reel_video_social_actions_comment_lifetimeNumber

Lifetime.

post_video_view_time_lifetimeNumber

The total time spent viewing the video.

Videos Table

page_idText

The unique ID of the Facebook Page.

page_nameText

The name of the Facebook Page.

video_idText
post_idText

The unique ID of the post.

titleText
descriptionText
created_timeTimestamp

The date and time the post was created.

updated_timeTimestamp

The date and time the post was last updated.

permalink_urlText

The permanent URL of the post.

sourceText
content_categoryText
is_crosspost_videoBoolean
publishedBoolean
privacyText
video_lengthNumber
total_video_views_lifetimeNumber

Lifetime.

total_video_10s_views_lifetimeNumber

Lifetime.

total_video_15s_views_lifetimeNumber

Lifetime.

total_video_30s_views_lifetimeNumber

Lifetime.

total_video_complete_views_lifetimeNumber

Lifetime.

total_video_views_organic_lifetimeNumber

Lifetime.

total_video_views_organic_unique_lifetimeNumber

Lifetime.

total_video_views_paid_lifetimeNumber

Lifetime.

total_video_views_paid_unique_lifetimeNumber

Lifetime.

total_video_complete_views_auto_played_lifetimeNumber

Lifetime.

total_video_complete_views_clicked_to_play_lifetimeNumber

Lifetime.

total_video_complete_views_unique_lifetimeNumber

Lifetime.

total_video_views_autoplayed_lifetimeNumber

Lifetime.

total_video_views_clicked_to_play_lifetimeNumber

Lifetime.

total_video_views_sound_on_lifetimeNumber

Lifetime.

total_video_views_unique_lifetimeNumber

Lifetime.

total_video_10s_views_auto_played_lifetimeNumber

Lifetime.

total_video_10s_views_clicked_to_play_lifetimeNumber

Lifetime.

total_video_10s_views_organic_lifetimeNumber

Lifetime.

total_video_10s_views_paid_lifetimeNumber

Lifetime.

total_video_10s_views_sound_on_lifetimeNumber

Lifetime.

total_video_10s_views_unique_lifetimeNumber

Lifetime.

total_video_60s_excludes_shorter_views_lifetimeNumber

Lifetime.

total_video_avg_time_watched_lifetimeNumber

Lifetime.

total_video_complete_views_organic_lifetimeNumber

Lifetime.

total_video_complete_views_organic_unique_lifetimeNumber

Lifetime.

total_video_complete_views_paid_lifetimeNumber

Lifetime.

total_video_complete_views_paid_unique_lifetimeNumber

Lifetime.

total_video_impressions_lifetimeNumber

Lifetime.

total_video_impressions_paid_unique_lifetimeNumber

Lifetime.

total_video_impressions_unique_lifetimeNumber

Lifetime.

total_video_view_total_time_lifetimeNumber

Lifetime.

total_video_view_total_time_organic_lifetimeNumber

Lifetime.

total_video_view_total_time_paid_lifetimeNumber

Lifetime.

total_video_impressions_paid_lifetimeNumber

Lifetime.

total_video_impressions_organic_unique_lifetimeNumber

Lifetime.

total_video_impressions_organic_lifetimeNumber

Lifetime.

total_video_impressions_viral_unique_lifetimeNumber

Lifetime.

total_video_impressions_viral_lifetimeNumber

Lifetime.

total_video_impressions_fan_unique_lifetimeNumber

Lifetime.

total_video_impressions_fan_lifetimeNumber

Lifetime.

total_video_impressions_fan_paid_unique_lifetimeNumber

Lifetime.

total_video_impressions_fan_paid_lifetimeNumber

Lifetime.

total_video_stories_by_action_type_share_lifetimeNumber

Lifetime.

total_video_stories_by_action_type_like_lifetimeNumber

Lifetime.

total_video_stories_by_action_type_comment_lifetimeNumber

Lifetime.

total_video_reactions_like_lifetimeNumber

Lifetime.

total_video_reactions_love_lifetimeNumber

Lifetime.

total_video_reactions_wow_lifetimeNumber

Lifetime.

total_video_reactions_haha_lifetimeNumber

Lifetime.

total_video_reactions_care_lifetimeNumber

Lifetime.

total_video_reactions_sad_lifetimeNumber

Lifetime.

total_video_reactions_angry_lifetimeNumber

Lifetime.