LinkedIn Ads
Metrics & Dimensions List
Updated: 2026-08-01
Important
LinkedIn insights are available at three levels. The campaign group and campaign tables share the same columns; the creative table carries the creative's own attributes instead.
linkedin_ads__{level}_{breakdowns}_dailylinkedin_ads__{level}_{breakdowns}_weeklylinkedin_ads__{level}_{breakdowns}_monthlylinkedin_ads__{level}_{breakdowns}_lifetime
Available levels: campaigngroup, campaign, creative
When the connection uses a breakdown, only the daily tables are produced, and a few
metrics are not available. Columns concerned are flagged below.
The granularity does not change the columns, only the period each row covers.
Choose the Right Time Granularity for Your Data
Insights Table
The ID of the advertising account.
The name of the advertising account.
The ID of the campaign group.
The name of the campaign group.
The creation timestamp of the campaign group.
The last modified timestamp of the campaign group.
The status of the campaign group.
The run schedule of the campaign group.
End of the campaign group's run schedule.
The ID of the campaign.
The name of the campaign.
The creation timestamp of the campaign.
The last modified timestamp of the campaign.
The run schedule of the campaign.
End of the campaign's run schedule.
The daily budget of the campaign.
The unit cost of the campaign.
The status of the campaign.
The type of the campaign.
The format of the campaign.
The objective type of the campaign.
The pacing strategy of the campaign.
The optimization target type of the campaign.
The cost type of the campaign.
The creative selection method of the campaign.
Whether offsite delivery is enabled for the campaign.
Whether audience expansion is enabled for the campaign.
The date of the data.
Number of clicks on the action button.
Number of clicks on the ad unit.
Number of chargeable clicks.
Number of likes on comments.
Number of comments.
Number of clicks to the company page.
Cost in the account's local currency.
Cost in USD.
Cost per qualified lead.
Number of document completions (100% reached).
Number of document first quartile completions (25% reached).
Number of document midpoint completions (50% reached).
Number of document third quartile completions (75% reached).
Number of clicks on the download icon.
Number of conversions on the external website.
Number of post-click conversions on the external website.
Number of post-view conversions on the external website.
Number of follows.
Number of times video entered full-screen mode.
Number of clicks on the headline.
Number of impressions of the headline.
Number of impressions or sends.
Number of job applications.
Number of clicks on the job apply button.
Number of clicks to the landing page.
Number of contact info shares via Lead Gen Mail.
Number of interested clicks on Lead Gen Mail.
Number of likes.
Number of times the one-click lead form was opened.
Number of leads generated through one-click lead forms.
Number of opens.
Number of other engagements.
Number of job applications after clicking an ad.
Number of clicks on the job apply button after clicking an ad.
Number of registrations after clicking an ad.
Number of job applications after viewing an ad.
Number of clicks on the job apply button after viewing an ad.
Number of registrations after viewing an ad.
Number of qualified leads.
Number of reactions.
Number of registrations.
Number of sends.
Number of shares.
Number of clicks to subscribe.
Number of talent leads.
Number of clicks on text URLs.
Number of total engagements.
Number of leads with valid work emails.
Number of video completions.
Number of video first quartile completions.
Number of video midpoint completions.
Number of video starts.
Number of video third quartile completions.
Number of video views.
Number of clicks on viral impressions.
Number of likes on comments from viral impressions.
Number of comments from viral impressions.
Number of clicks to the company page from viral impressions.
Number of viral document completions.
Number of viral document first quartile completions.
Number of viral document midpoint completions.
Number of viral document third quartile completions.
Number of clicks on the download icon from viral impressions.
Number of conversions on the external website from viral events.
Number of post-click conversions on the external website from viral clicks.
Number of post-view conversions on the external website from viral impressions.
Number of follows from viral impressions.
Number of times video entered full-screen mode from viral impressions.
Number of viral impressions.
Number of job applications from viral impressions or clicks.
Number of clicks on the job apply button from viral impressions or clicks.
Number of clicks to the landing page from viral impressions.
Number of likes from viral impressions.
Number of times the one-click lead form was opened from viral impressions.
Number of leads generated through one-click lead forms from viral impressions.
Number of other engagements from viral impressions.
Number of job applications after clicking a viral ad.
Number of clicks on the job apply button after clicking a viral ad.
Number of registrations after clicking a viral ad.
Number of job applications after viewing a viral ad.
Number of clicks on the job apply button after viewing a viral ad.
Number of registrations after viewing a viral ad.
Number of reactions from viral impressions.
Number of registrations from viral impressions or clicks.
Number of shares from viral impressions.
Number of clicks to subscribe from viral impressions.
Number of total engagements from viral impressions.
Number of viral video completions.
Number of viral video first quartile completions.
Number of viral video midpoint completions.
Number of viral video starts.
Number of viral video third quartile completions.
Number of viral video views.
Estimated number of unique member accounts reached. (only available when the connection has no breakdown)
Value of conversions in local currency. (only available when the connection has no breakdown)
Number of impressions for each card in a carousel ad. (only available when the connection has no breakdown)
Number of viral impressions for each card in a carousel ad. (only available when the connection has no breakdown)
Number of viral clicks for each card in a carousel ad. (only available when the connection has no breakdown)
Creative Table
The ID of the advertising account.
The name of the advertising account.
The ID of the campaign group.
The name of the campaign group.
The creation timestamp of the campaign group.
The last modified timestamp of the campaign group.
The status of the campaign group.
The run schedule of the campaign group.
End of the campaign group's run schedule.
The ID of the campaign.
The name of the campaign.
The creation timestamp of the campaign.
The last modified timestamp of the campaign.
The run schedule of the campaign.
End of the campaign's run schedule.
The daily budget of the campaign.
The unit cost of the campaign.
The status of the campaign.
The type of the campaign.
The format of the campaign.
The objective type of the campaign.
The pacing strategy of the campaign.
The optimization target type of the campaign.
The cost type of the campaign.
The creative selection method of the campaign.
Whether offsite delivery is enabled for the campaign.
Whether audience expansion is enabled for the campaign.
The ID of the creative.
The ID of the post.
The type of the post.
The title of the post.
The question of the poll.
The commentary of the post.
The creation timestamp of the creative.
The last modified timestamp of the creative.
The status of the creative.
The label of the call to action.
The date of the data.
Number of clicks on the action button.
Number of clicks on the ad unit.
Number of chargeable clicks.
Number of likes on comments.
Number of comments.
Number of clicks to the company page.
Cost in the account's local currency.
Cost in USD.
Cost per qualified lead.
Number of document completions (100% reached).
Number of document first quartile completions (25% reached).
Number of document midpoint completions (50% reached).
Number of document third quartile completions (75% reached).
Number of clicks on the download icon.
Number of conversions on the external website.
Number of post-click conversions on the external website.
Number of post-view conversions on the external website.
Number of follows.
Number of times video entered full-screen mode.
Number of clicks on the headline.
Number of impressions of the headline.
Number of impressions or sends.
Number of job applications.
Number of clicks on the job apply button.
Number of clicks to the landing page.
Number of contact info shares via Lead Gen Mail.
Number of interested clicks on Lead Gen Mail.
Number of likes.
Number of times the one-click lead form was opened.
Number of leads generated through one-click lead forms.
Number of opens.
Number of other engagements.
Number of job applications after clicking an ad.
Number of clicks on the job apply button after clicking an ad.
Number of registrations after clicking an ad.
Number of job applications after viewing an ad.
Number of clicks on the job apply button after viewing an ad.
Number of registrations after viewing an ad.
Number of qualified leads.
Number of reactions.
Number of registrations.
Number of sends.
Number of shares.
Number of clicks to subscribe.
Number of talent leads.
Number of clicks on text URLs.
Number of total engagements.
Number of leads with valid work emails.
Number of video completions.
Number of video first quartile completions.
Number of video midpoint completions.
Number of video starts.
Number of video third quartile completions.
Number of video views.
Number of clicks on viral impressions.
Number of likes on comments from viral impressions.
Number of comments from viral impressions.
Number of clicks to the company page from viral impressions.
Number of viral document completions.
Number of viral document first quartile completions.
Number of viral document midpoint completions.
Number of viral document third quartile completions.
Number of clicks on the download icon from viral impressions.
Number of conversions on the external website from viral events.
Number of post-click conversions on the external website from viral clicks.
Number of post-view conversions on the external website from viral impressions.
Number of follows from viral impressions.
Number of times video entered full-screen mode from viral impressions.
Number of viral impressions.
Number of job applications from viral impressions or clicks.
Number of clicks on the job apply button from viral impressions or clicks.
Number of clicks to the landing page from viral impressions.
Number of likes from viral impressions.
Number of times the one-click lead form was opened from viral impressions.
Number of leads generated through one-click lead forms from viral impressions.
Number of other engagements from viral impressions.
Number of job applications after clicking a viral ad.
Number of clicks on the job apply button after clicking a viral ad.
Number of registrations after clicking a viral ad.
Number of job applications after viewing a viral ad.
Number of clicks on the job apply button after viewing a viral ad.
Number of registrations after viewing a viral ad.
Number of reactions from viral impressions.
Number of registrations from viral impressions or clicks.
Number of shares from viral impressions.
Number of clicks to subscribe from viral impressions.
Number of total engagements from viral impressions.
Number of viral video completions.
Number of viral video first quartile completions.
Number of viral video midpoint completions.
Number of viral video starts.
Number of viral video third quartile completions.
Number of viral video views.
Estimated number of unique member accounts reached. (only available when the connection has no breakdown)
Value of conversions in local currency. (only available when the connection has no breakdown)
Number of impressions for each card in a carousel ad. (only available when the connection has no breakdown)
Number of viral impressions for each card in a carousel ad. (only available when the connection has no breakdown)
Number of viral clicks for each card in a carousel ad. (only available when the connection has no breakdown)