Campaign Manager 360
Metrics & Dimensions List
Updated: 2026-08-01
Important
Two report families are available, both at daily granularity:
campaign_manager__ad_daily- delivery and performance of your adscampaign_manager__floodlight_dailyandcampaign_manager__floodlight_country_daily- Floodlight conversion activity, the second one broken down by country
Campaign Manager publishes a readable name for every reporting field but does not define all of them. Where that is the case, the description below is the field's official name rather than a full definition.
Ad Table
The unique identifier for an advertiser.
The name of the advertiser.
The specific date for which data is reported.
The unique identifier for a campaign.
The name of the campaign.
The start date of the campaign.
The end date of the campaign.
Site ID (Site Directory).
The name of the site as it appears in the Site Directory, which is associated with a Campaign Manager 360 site.
The unique identifier for the site as defined in Campaign Manager 360.
The name of the website or app where ads are served, as defined in Campaign Manager 360.
Site Keyname.
The unique identifier for a placement.
The name of the placement.
Placement Rate.
Placement Cost Structure.
Placement Pixel Size.
Placement Start Date.
Placement End Date.
Placement Strategy.
Placement Total Booked Units.
Placement Compatibility.
Placement Total Planned Media Cost.
The unique identifier for an ad.
The name of the ad.
Ad Status.
The type of ad (e.g., display, in-stream video, rich media).
The unique identifier for a creative.
The name of the creative.
Creative Start Date.
Creative End Date.
Creative Pixel Size.
Creative Version.
Companion Creative ID.
Companion Creative.
Companion Creative Pixel Size.
Asset ID.
Asset.
Asset Category.
Asset Orientation.
App.
App ID.
Click-through URL.
Connection Type.
Content Category.
Environment.
Flight Booked Cost.
Flight Booked Rate.
Flight Booked Units.
Flight Start Date.
Flight End Date.
The number of measurable impressions for audio ads that were considered audible and had two continuous seconds of playback. Audible means the video's audio volume was greater than 0%.
The number of impressions for audio or video ads that were considered audible and put in a background browser tab. Audible means the video's audio volume was greater than 0%.
The number of measurable impressions for audio ads that were considered audible when playback started. Audible means the video's audio volume was greater than 0%.
The average time, in seconds, the ad appeared on screen. Only viewable impressions are counted toward this metric. Average Viewable Time is capped (stops recording) as follows: Display ads: at three minutes Video ads: at the end of the video, or if the video is longer than 20 minutes, at five minutes per quartile If the user scrolls away from the ad so that it is no longer considered viewable, the time on screen counter stops. If the user scrolls back to the ad so that it is considered viewable again, the counter resumes. If the user switches to a different browser tab, time on screen stops recording. For video ads, the ad must be playing in addition to all of the above for time to be counted. Example: A video ad that played for 10 seconds, was navigated away from, then returned to and played for another 10 seconds gives an average viewable time of 20 seconds. Note: This metric is not available in Display & Video 360 for YouTube.
The number of measurable impressions that were played to video completion, and also audible and visible at the time of completion. Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.
The number of impressions that were measurable for custom viewability.
The percentage of custom measurable impressions that were considered custom viewable.
The number of impressions considered viewable based on your criteria.
The total number of impressions that were eligible to measure viewability. An impression is eligible if the ad unit has a supported creative format and tag type. Accredited by the Media Rating Council.
The number of impressions that could be measured for audio and had 100% of pixels in view for whichever came first: 15 seconds or the ad's midpoint.
The number of non-skipped TrueView impressions that could be measured for audio and had 100% of pixels in view for whichever came first: 15 seconds or the ad's midpoint.
The number of non-skipped TrueView impressions that were considered audible and had 100% of their pixels in view for whichever came first: 15 seconds or half of the duration of the ad. Audible means the video's audio volume was greater than 0%.
The number of impressions that were considered audible and had 100% of their pixels in view for whichever came first: 15 seconds or half of the duration of the ad. Audible means the video's audio volume was greater than 0%.
Percentage of eligible impressions where measurement was attempted, but failed. Impression Distribution (not measurable) is calculated using the following formula: Not measurable impressions / Active View eligible impressions Accredited by the Media Rating Council.
Percentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed non-viewable. Impression distribution (not viewable) is calculated using the following formula: Not viewable impressions / Active View eligible impressions Accredited by the Media Rating Council.
Percentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed viewable. This metric differs from % Viewable Impressions, as it is the number of viewable impressions of ads where measurement is eligible, but not necessarily successful. This metric will be less than or equal to % Viewable Impressions, because the number of measurable impressions is always less than or equal to the total number of impressions. Impression distribution (viewable) is calculated using the following formula: Viewable impressions / Active View eligible impressions Accredited by the Media Rating Council.
The percentage of impressions that were measurable with Active View, out of the total number of Active View eligible impressions. Accredited by the Media Rating Council.
The total number of impressions that were not measurable with Active View. An ad is not measurable when the Active View tag fails to capture viewability information about the impression. Even when an ad has Active View, some factors may prevent the tag from capturing data. For example, in certain instances when an ad tag is served through a cross-domain Iframe, its viewability may not be measurable. Accredited by the Media Rating Council.
Total number of impressions that were measured, but deemed not viewable. Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second. For large display ads of 242,500 pixels or more, the ad is considered viewable when at least 30% of the ad is visible for at least 1 second. Video ads are considered viewable when at least 50% of the ad is visible while the video is playing for at least 2 consecutive seconds. Ads on connected TVs are considered viewable when they are served on a known connected TV device on a top publisher while the video is playing for at least 2 consecutive seconds. Accredited by the Media Rating Council.
The number of measurable video impressions that were visible for at least 10 seconds. Visible means at least 50% of the ad's pixels were on screen.
The percentage of viewable impressions out of all measurable impressions, calculated as (Viewable Impressions) / (Measurable Impressions). For example, say the ads on your site had 100 measurable impressions. That means there were 100 impressions where Active View tags were able to measure viewability. If only 10 of those 100 impressions were measured as viewable, then the site would have 10% viewable impressions. Accredited by the Media Rating Council.
Activity Per Click.
For each Floodlight activity, the average number of activities (conversions) that result from 1000 impressions, calculated as: Activities / (Impressions / 1000) If there are more than 1000 impressions for each activity, the value for this metric will be less than 1.
The number of impressions that were eligible for begin to render measurement.
The number of impressions where the image assets were downloaded (for display), or the video assets were buffered (for video), and have started to appear on screen. Accredited by the Media Rating Council.
The number of Floodlight activities booked for each placement in the report, adjusted for the time period specified. Add this metric to report on placements that are associated with a CPA cost model.
The number of clicks booked for each placement in the report, adjusted for the time period specified. Add this metric to report on placements that are associated with a CPC cost model.
The number of impressions booked for each placement in the report (known as "booked impression units"), adjusted for the date range of the report. Example equation: Booked impressions = (booked impression units)/(number of days for which they are booked) x (number of days of the report) Notes: If any of the placements in a report don't have a CPM cost, the booked impressions value for these placements will be 0. Add this metric to report on placements that are associated with a CPM cost model.
The number of viewable impressions as measured by Active View booked for each placement in the report (known as "booked impression units"), adjusted for the date range of the report. Example equation: Booked viewable impressions = (booked viewable impression units)/(number of days for which they are booked) x (number of days of the report) Notes: Add this metric to report on placements that are associated with a vCPM - Active View cost structure. If any of the placements in a report don't use vCPM - Active View as a cost structure, the booked viewable impressions value for these placements will be 0.
The percentage of impressions that result in users clicking an ad, calculated as: (Clicks / Impressions) × 100 % For example, if an ad delivers 500,000 impressions and receives 6000 clicks, the click rate is 1.2%. Accredited by the Media Rating Council.
All conversions in the reporting period that are attributed to a click on an ad.
The total amount of revenue attributed to click-through conversions. Revenue is calculated for Floodlight sales activities.
The number of times that users clicked on a creative during the specified date range. A click is recorded even if the user does not actually reach the landing page. For example, if a user clicks on an ad, then closes the browser before the landing page loads, a click is still recorded. For YouTube ads, this is the number of clicks on a call to action that leads to a destination URL. These are clicks that lead outside of the video. For YouTube ads on a connected TV, this is the number of clicks on Send to phone on the TV screen. Accredited by the Media Rating Council.
CM360 Billable Events.
The number of impressions that didn't have consent for the use of cookies or other local identifiers and were therefore served by the publisher as limited ads. A value of 1 in the ltd= parameter (populated by the publisher in Campaign Manager 360 placement tags ) indicates that the user hasn't provided consent for cookies.
For each Floodlight activity, the media cost per user activity (conversion), calculated as: Total Media Cost / Total Floodlight Activities Recorded.
The media cost per user click, calculated as: Media Cost / Clicks.
The media cost for each unit of revenue recorded, calculated as: Media Cost / Revenue.
For each placement, the percentage of Floodlight activities (conversions) booked for the specified time period that have actually been delivered, calculated as: (Total conversions / Booked activities) x 100% This value only applies to placements with a CPA cost structure.
For each placement, the percentage of clicks booked for the specified time period that have actually occurred, calculated as: (Delivered clicks / Booked clicks) x 100% This value only applies to placements with a CPC cost structure.
For each placement, the percentage of impressions booked for the specified time period that have actually occurred, calculated as: (Delivered impressions / Booked impressions) x 100% This value only applies to placements with a CPM cost structure.
The number of times that a user's client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range. Considerations If a user starts to load a webpage then closes the browser before the creative has started to download, an impression is not recorded. As of October 2017, the Impressions metric uses the same count on download methodology that you could preview with this metric.
Effective CPM.
The number of times that a user's client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range. Considerations If a user starts to load a webpage then closes the browser before the creative has started to download, an impression is not recorded.
See Media Cost Article.
The sum of the cost of all pricing flights over the entire lifetime of a placement. This metric is calculated based on the pricing information you enter for each placement in Campaign Manager 360. The exact calculations depend on which cost structure you select when creating a placement: For CPM/vCPM - Active View/CPC/CPA, total planned media cost = booked units x rate, summed over all pricing flights. For flat rate (impressions or clicks), total planned media cost is the sum of the flat rate cost of all pricing flights. This metric represents your expected total media cost for each placement. Keep in mind that the planned cost is not necessarily the actual cost, because Campaign Manager 360 may deliver more or fewer than the booked number of impressions, clicks, or activities. Additional considerations If a placement is part of a group (a package or roadblock ), then the cost of each placement within the group is derived from its parent.
For OMID enabled mobile app display inventory, Impressions will soon only be counted when at least 1 pixel of the creative is on screen. Provisional Impressions can be compared with the existing Impressions metric to see the impact of this change.
For each user click, the average amount of revenue recorded by each Floodlight sales activity, calculated as: Revenue / Clicks.
For each user click, the average amount of revenue recorded by each Floodlight sales activity, calculated as: Revenue / (Impressions / 1000).
The average amount of time, in seconds, that Rich Media creatives were displayed to users during the specified date range. For creatives that include both an in-page element and an external element (Rich Media in-page with floating and Rich Media image with floating), only the display time for the external element is included. For Rich Media expanding creatives, display time is counted even when the creative is not expanded. For Floating with reminder creatives, the display time for the floating element is counted.
For Rich Media Expanding creatives, the average amount of time, in seconds, that each expanded creative was displayed in its expanded state. Only one expansion is counted per impression. If a user expands a creative, closes it, and expands it again, the expansion time is cumulative. Once the creative has been displayed for more than 20 minutes, no further expansion time is counted. The expansion time does not take into account Rich Media impressions for which no expansion was recorded.
For Rich Media creatives that contain video that can be expanded to full-screen mode, the average amount of time that the video played full-screen. Only one full-screen impression is counted per impression. If a user expands to full-screen mode, then returns to standard mode, then expands to full-screen again, the full-screen time is cumulative. Time is only counted when the video is playing, not when the video is paused. Once the creative has been displayed for more than 20 minutes, no further full-screen time is counted. The full-screen average view time does not take into account Rich Media impressions for which no full-screen impression was recorded.
The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted. An interaction is counted when a user moves the mouse cursor over the creative. To ensure that accidental mouse movements aren't counted, interactions that last less than 1 second are discarded. Similarly, if the mouse stops moving for more than a second, Reporting stops counting additional interaction time. When the mouse then begins moving again, if the cursor stays over the creative for more than a second, additional interaction time will be counted. The time is cumulative; only one interaction is counted per impression. Once the creative has been displayed for more than 20 minutes, no further interaction time is counted. For creatives that include both an in-page element and an external element (Rich Media in-page with floating and Rich Media image with floating), interaction time is counted for the external element only.
The average amount of time that an ad clip was played. For example, if a 20-second clip is played by one user for 20 seconds and a second user for 10 seconds, then the average time is calculated as 15.00 seconds. The event is logged when the user plays the ad clip to completion, stops play of the ad clip, or rewinds it.
The total number of times that a backup image was served in place of an HTML5 asset during the specified date range. Some common reasons a backup image is served: The user is using an unsupported browser or operating system The user's browser doesn't support an HTML5 feature needed for the creative.
The percentage of Rich Media impressions that result in users clicking an ad, calculated as: (Rich Media clicks / Rich Media impressions) × 100 %.
The number of times that users clicked on a rich media creative during the specified date range. A click is recorded even if the user does not actually reach the landing page. For example, if a user clicks on an ad, then closes the browser before the landing page loads, a click is still recorded.
The number of times that the code for creatives has been served to users during the specified date range. The code serves metric is only relevant for video creatives and creatives serving in mobile app environment. For these creative types, there might be more code serves than impressions, because the creative isn't displayed when the webpage is first loaded. Instead, Campaign Manager 360 first serves the code, which tells the browser when and how to display the asset (the piece that users actually see). A code serve is counted when the webpage loads, but not an impression. The impression is counted only when the asset is requested by the browser. In some cases, the code tells the browser to wait several seconds before the asset is shown, so it's possible that users will close their browsers or navigate to other webpages after the code is served but before an impression is counted.
The average amount of time, in seconds, of Rich Media custom timers recorded during the specified date range. Custom timers are only reported when added by the creative developer.
Counters.
Rich Media custom events that take place when a user clicks on or otherwise interacts with a Rich Media creative in a way that takes the user to a new webpage.
Custom Rich Media events that record the time between two other events. For example, timers can track how long a video is displayed, the duration of a mouse-over, the time between clicks, and so on. In reports: Timers shows the number of times that timers were triggered in the Rich Media creative. Average Time shows the average time, in seconds, that each timer event lasted.
The total amount of time, in seconds, that the Rich Media ad is displayed to users. For ads with multiple assets (for example, a Rich Media In-Page with Floating ad), the total display time is only counted for the out-of-banner asset. This number is reached using the following calculation: Rich Media display time × Rich Media impressions.
The number of times that users engaged with an interactive element in a rich media creative.
The number of impressions for which the ad was muted. The action is counted even if the user mutes the ad before the video plays. One mute is counted per impression, even if the user mutes and unmutes the video multiple times. Only video player mutes are counted. Instances where the user muted their computer operating system, or audio hardware, are not counted unless the video player is also controlled by that action.
The number of impressions for which the user paused the video clip in the ad. Only one pause is counted per impression, even if the user paused and restarted the video multiple times.
The number of served video impressions, counted when the video clip was played or started by the user. Only one video play is counted, even if the user stopped and restarted the video. This metric is also known as "video starts.".
The number of times a user has either played 30 seconds of a video or played the entire video to its completion (whichever is shorter). This metric is only available when tracking skippable video inventory.
The number of impressions for which a user restarted a video clip after it was stopped or paused. Only one replay is counted per impression, even if the user stopped and restarted the video multiple times.
The number of times a user has skipped a video clip that was playing. This metric is only available on VAST 3.0 compliant publishers with skippable inventory, when "Include skip button" is enabled at the creative level.
The number of impressions for which a user stopped a video clip that was playing. Only one stop is counted per impression, even if the user restarted and stopped the video multiple times.
The number of impressions for which an ad clip played to the end of the third quarter of the video's total length. An event is logged once, and if the user restarts the clip, it's not counted again. For example, if the user plays a 40-second clip up to the 30-second mark, the event is logged. If the user replays the first 30 seconds of the clip, the event isn't logged again. If the user plays 20 seconds of the clip, then stops and exits the clip, no third quartile event is logged. Additionally, if the user skips over the third-quartile point in the video, no third quartile completion is logged.
The number of impressions for which mute was turned off to allow the video's sound to be played. An unmute is counted even if the user unmutes the ad before the video plays. One unmute is counted per impression, even if the user mutes and unmutes the video multiple times. Only video player unmutes are counted. Instances where the user unmuted their computer operating system, or audio hardware, are not counted unless the video player is also controlled by that action.
The percentage of the ad clip that was played. For example, if a user plays 20 seconds of a 30-second ad clip, then the rate is reported as 66.66%.
The number of impressions for which a video clip was played. An event is logged only once per impression, even if the video is played multiple times. The user doesn't need to play the entire clip; if any portion is played, including if the video was autoplayed, an event is logged.
The number of impressions recorded for the primary placement within a roadblock.
The number of times a social network user shared your content outside of the platform.
The total number of engagements on your promoted content divided by the number of times the content was shown.
The number of users that clicked follow to get updates about your promoted content.
The number of times users reacted to your promoted content, such as clicking the like button.
The number of times users replied to or commented on your promoted content.
The total number of likes, follows, replies, or clicks on your promoted content.
All conversions in the reporting period, including both click-through and view-through conversions.
The total amount of revenue attributed to all conversions in the reporting period, including both click-through and view-through conversions. Revenue is calculated for Floodlight sales activities. In the standard report, revenue for each Individual floodlight conversion is capped at one million (of the conversion's currency). This may cause discrepancies with other reports.
This number is identical to impressions. It represents: The number of times that a user's client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range. Considerations If a user starts to load a webpage then closes the browser before the creative has started to download, an impression is not recorded.
The number of clicks that didn't have consent for the use of cookies or other local identifiers and were therefore served by the publisher as limited ads. A value of 1 in the ltd= parameter (populated by the publisher in Campaign Manager 360 placement tags ) indicates that the user hasn't provided consent for cookies.
The total number of other interactions a social network user had with your content.
The number of times a social network user shared your content within the platform.
Companion Clicks.
The number of impressions recorded for companion creatives, which are additional creatives that accompany in-stream video and VPAID creatives.
Conversions that are attributed to an ad that was displayed but not clicked on.
The total amount of revenue attributed to view-through conversions. Revenue is calculated for Floodlight sales activities.
DV360 Cost (Account Currency).
DV360 Cost USD.
Floodlight Table
The unique identifier for an advertiser.
The name of the advertiser.
The specific date for which data is reported.
The unique identifier for a Floodlight activity.
The name of a Floodlight activity.
Activity Group ID.
The name of the Floodlight activity group to which an activity belongs.
The unique identifier for an ad.
The name of the ad.
The type of ad (e.g., display, in-stream video, rich media).
Asset.
Asset ID.
Asset Category.
Asset Orientation.
The unique identifier for a campaign.
The name of the campaign.
The start date of the campaign.
The end date of the campaign.
Site ID (Site Directory).
The name of the site as it appears in the Site Directory, which is associated with a Campaign Manager 360 site.
The unique identifier for the site as defined in Campaign Manager 360.
The name of the website or app where ads are served, as defined in Campaign Manager 360.
Site Keyname.
The unique identifier for a placement.
The name of the placement.
Placement Pixel Size.
Placement Start Date.
Placement End Date.
The type of platform where the ad was served (e.g., web, mobile).
The name of the creative.
The unique identifier for a creative.
The type of creative (e.g., image, rich media, video).
Creative Pixel Size.
Creative Version.
Data Source.
Days Since Attributed Interaction.
Days Since First Interaction.
The unique identifier for a Floodlight configuration.
The text value recorded in custom Floodlight variable 1 by your Floodlight tag.
The text value recorded in custom Floodlight variable 2 by your Floodlight tag.
The text value recorded in custom Floodlight variable 3 by your Floodlight tag.
The text value recorded in custom Floodlight variable 4 by your Floodlight tag.
The text value recorded in custom Floodlight variable 5 by your Floodlight tag.
The text value recorded in custom Floodlight variable 6 by your Floodlight tag.
The text value recorded in custom Floodlight variable 7 by your Floodlight tag.
The text value recorded in custom Floodlight variable 8 by your Floodlight tag.
The text value recorded in custom Floodlight variable 9 by your Floodlight tag.
The text value recorded in custom Floodlight variable 10 by your Floodlight tag.
The text value recorded in custom Floodlight variable 11 by your Floodlight tag.
The text value recorded in custom Floodlight variable 12 by your Floodlight tag.
The text value recorded in custom Floodlight variable 13 by your Floodlight tag.
The text value recorded in custom Floodlight variable 14 by your Floodlight tag.
The text value recorded in custom Floodlight variable 15 by your Floodlight tag.
The text value recorded in custom Floodlight variable 16 by your Floodlight tag.
The text value recorded in custom Floodlight variable 17 by your Floodlight tag.
The text value recorded in custom Floodlight variable 18 by your Floodlight tag.
The text value recorded in custom Floodlight variable 19 by your Floodlight tag.
The text value recorded in custom Floodlight variable 20 by your Floodlight tag.
The text value recorded in custom Floodlight variable 21 by your Floodlight tag.
The text value recorded in custom Floodlight variable 22 by your Floodlight tag.
The text value recorded in custom Floodlight variable 23 by your Floodlight tag.
The text value recorded in custom Floodlight variable 24 by your Floodlight tag.
The text value recorded in custom Floodlight variable 25 by your Floodlight tag.
The text value recorded in custom Floodlight variable 26 by your Floodlight tag.
The text value recorded in custom Floodlight variable 27 by your Floodlight tag.
The text value recorded in custom Floodlight variable 28 by your Floodlight tag.
The text value recorded in custom Floodlight variable 29 by your Floodlight tag.
The text value recorded in custom Floodlight variable 30 by your Floodlight tag.
The text value recorded in custom Floodlight variable 31 by your Floodlight tag.
The text value recorded in custom Floodlight variable 32 by your Floodlight tag.
The text value recorded in custom Floodlight variable 33 by your Floodlight tag.
The text value recorded in custom Floodlight variable 34 by your Floodlight tag.
The text value recorded in custom Floodlight variable 35 by your Floodlight tag.
The text value recorded in custom Floodlight variable 36 by your Floodlight tag.
The text value recorded in custom Floodlight variable 37 by your Floodlight tag.
The text value recorded in custom Floodlight variable 38 by your Floodlight tag.
The text value recorded in custom Floodlight variable 39 by your Floodlight tag.
The text value recorded in custom Floodlight variable 40 by your Floodlight tag.
The text value recorded in custom Floodlight variable 41 by your Floodlight tag.
The text value recorded in custom Floodlight variable 42 by your Floodlight tag.
The text value recorded in custom Floodlight variable 43 by your Floodlight tag.
The text value recorded in custom Floodlight variable 44 by your Floodlight tag.
The text value recorded in custom Floodlight variable 45 by your Floodlight tag.
The text value recorded in custom Floodlight variable 46 by your Floodlight tag.
The text value recorded in custom Floodlight variable 47 by your Floodlight tag.
The text value recorded in custom Floodlight variable 48 by your Floodlight tag.
The text value recorded in custom Floodlight variable 49 by your Floodlight tag.
The text value recorded in custom Floodlight variable 50 by your Floodlight tag.
The text value recorded in custom Floodlight variable 51 by your Floodlight tag.
The text value recorded in custom Floodlight variable 52 by your Floodlight tag.
The text value recorded in custom Floodlight variable 53 by your Floodlight tag.
The text value recorded in custom Floodlight variable 54 by your Floodlight tag.
The text value recorded in custom Floodlight variable 55 by your Floodlight tag.
The text value recorded in custom Floodlight variable 56 by your Floodlight tag.
The text value recorded in custom Floodlight variable 57 by your Floodlight tag.
The text value recorded in custom Floodlight variable 58 by your Floodlight tag.
The text value recorded in custom Floodlight variable 59 by your Floodlight tag.
The text value recorded in custom Floodlight variable 60 by your Floodlight tag.
The text value recorded in custom Floodlight variable 61 by your Floodlight tag.
The text value recorded in custom Floodlight variable 62 by your Floodlight tag.
The text value recorded in custom Floodlight variable 63 by your Floodlight tag.
The text value recorded in custom Floodlight variable 64 by your Floodlight tag.
The text value recorded in custom Floodlight variable 65 by your Floodlight tag.
The text value recorded in custom Floodlight variable 66 by your Floodlight tag.
The text value recorded in custom Floodlight variable 67 by your Floodlight tag.
The text value recorded in custom Floodlight variable 68 by your Floodlight tag.
The text value recorded in custom Floodlight variable 69 by your Floodlight tag.
The text value recorded in custom Floodlight variable 70 by your Floodlight tag.
The text value recorded in custom Floodlight variable 71 by your Floodlight tag.
The text value recorded in custom Floodlight variable 72 by your Floodlight tag.
The text value recorded in custom Floodlight variable 73 by your Floodlight tag.
The text value recorded in custom Floodlight variable 74 by your Floodlight tag.
The text value recorded in custom Floodlight variable 75 by your Floodlight tag.
The text value recorded in custom Floodlight variable 76 by your Floodlight tag.
The text value recorded in custom Floodlight variable 77 by your Floodlight tag.
The text value recorded in custom Floodlight variable 78 by your Floodlight tag.
The text value recorded in custom Floodlight variable 79 by your Floodlight tag.
The text value recorded in custom Floodlight variable 80 by your Floodlight tag.
The text value recorded in custom Floodlight variable 81 by your Floodlight tag.
The text value recorded in custom Floodlight variable 82 by your Floodlight tag.
The text value recorded in custom Floodlight variable 83 by your Floodlight tag.
The text value recorded in custom Floodlight variable 84 by your Floodlight tag.
The text value recorded in custom Floodlight variable 85 by your Floodlight tag.
The text value recorded in custom Floodlight variable 86 by your Floodlight tag.
The text value recorded in custom Floodlight variable 87 by your Floodlight tag.
The text value recorded in custom Floodlight variable 88 by your Floodlight tag.
The text value recorded in custom Floodlight variable 89 by your Floodlight tag.
The text value recorded in custom Floodlight variable 90 by your Floodlight tag.
The text value recorded in custom Floodlight variable 91 by your Floodlight tag.
The text value recorded in custom Floodlight variable 92 by your Floodlight tag.
The text value recorded in custom Floodlight variable 93 by your Floodlight tag.
The text value recorded in custom Floodlight variable 94 by your Floodlight tag.
The text value recorded in custom Floodlight variable 95 by your Floodlight tag.
The text value recorded in custom Floodlight variable 96 by your Floodlight tag.
The text value recorded in custom Floodlight variable 97 by your Floodlight tag.
The text value recorded in custom Floodlight variable 98 by your Floodlight tag.
The text value recorded in custom Floodlight variable 99 by your Floodlight tag.
The text value recorded in custom Floodlight variable 100 by your Floodlight tag.
Dynamic Element 1.
Feed 1 - Reporting dimension 1.
Feed 1 - Reporting dimension 2.
Feed 1 - Reporting dimension 3.
Feed 1 - Unique ID.
Feed 1 - Reporting label.
Dynamic Element 2.
Feed 2 - Reporting dimension 1.
Feed 2 - Reporting dimension 2.
Feed 2 - Reporting dimension 3.
Feed 2 - Unique ID.
Feed 2 - Reporting label.
Dynamic Element 3.
Feed 3 - Reporting dimension 1.
Feed 3 - Reporting dimension 2.
Feed 3 - Reporting dimension 3.
Feed 3 - Unique ID.
Feed 3 - Reporting label.
Dynamic Element 4.
Feed 4 - Reporting dimension 1.
Feed 4 - Reporting dimension 2.
Feed 4 - Reporting dimension 3.
Feed 4 - Unique ID.
Feed 4 - Reporting label.
Dynamic Element 5.
Feed 5 - Reporting dimension 1.
Feed 5 - Reporting dimension 2.
Feed 5 - Reporting dimension 3.
Feed 5 - Unique ID.
Feed 5 - Reporting label.
Dynamic Profile Id.
Dynamic Profile.
Channel Mix.
Click-through URL.
Interaction Count: Click Tracker.
Click Count.
Connection Type.
Impression Count.
Mobile Carrier.
Interaction Count: Mobile Static Image.
Interaction Count: Mobile Video.
Interaction Count: Natural Search.
Operating System Version.
The Order Value, often used with Floodlight activities to track the monetary value of a conversion.
The method of attribution used by Floodlight for a conversion (e.g., last click, linear).
Operating System.
Interaction Count: Paid Search.
Paid Social Agency ID.
Paid Social Agency.
Paid Social Advertiser ID.
Paid Social Advertiser.
Paid Social Campaign ID.
Paid Social Campaign.
Paid Social Ad Group ID.
Paid Social Ad Group.
Paid Social Ad ID.
Paid Social Ad.
Paid Social Engine Account ID.
Paid Social Engine Account.
Paid Social External Engine Account ID.
Paid Social External Campaign ID.
Paid Social External Ad Group ID.
Paid Social External Ad ID.
The name of the package or roadblock containing multiple placements.
The unique identifier for a package or roadblock.
Package/Roadblock Strategy.
NUM Value.
TRAN Value.
Interaction Count: Static Image.
Interaction Count: Video.
U Value.
The length, in minutes and seconds, of a video asset.
All conversions in the reporting period, including both click-through and view-through conversions.
The total amount of revenue attributed to all conversions in the reporting period, including both click-through and view-through conversions. Revenue is calculated for Floodlight sales activities. In the standard report, revenue for each Individual floodlight conversion is capped at one million (of the conversion's currency). This may cause discrepancies with other reports.
All conversions in the reporting period that are attributed to a click on an ad.
The total amount of revenue attributed to click-through conversions. Revenue is calculated for Floodlight sales activities.
The number of transactions attributed to the last click before conversion.
View-through Transaction Count.
Transaction Count.
Conversions that are attributed to an ad that was displayed but not clicked on.
The total amount of revenue attributed to view-through conversions. Revenue is calculated for Floodlight sales activities.
The sum of the numeric values recorded in custom Floodlight variable 1 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 2 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 3 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 4 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 5 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 6 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 7 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 8 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 9 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 10 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 11 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 12 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 13 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 14 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 15 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 16 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 17 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 18 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 19 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 20 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 21 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 22 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 23 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 24 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 25 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 26 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 27 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 28 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 29 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 30 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 31 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 32 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 33 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 34 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 35 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 36 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 37 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 38 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 39 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 40 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 41 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 42 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 43 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 44 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 45 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 46 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 47 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 48 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 49 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 50 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 51 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 52 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 53 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 54 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 55 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 56 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 57 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 58 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 59 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 60 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 61 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 62 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 63 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 64 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 65 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 66 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 67 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 68 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 69 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 70 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 71 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 72 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 73 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 74 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 75 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 76 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 77 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 78 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 79 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 80 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 81 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 82 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 83 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 84 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 85 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 86 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 87 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 88 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 89 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 90 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 91 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 92 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 93 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 94 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 95 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 96 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 97 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 98 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 99 by your Floodlight tag.
The sum of the numeric values recorded in custom Floodlight variable 100 by your Floodlight tag.