Reddit Ads

Updated: 2026-08-01

Important

Reddit insights are available at daily granularity, at three levels. All three share the same metrics, each level adding its own dimensions on top of the previous one: campaign -> ad_group -> ad.

reddit_ads__{level}_{breakdowns}_daily

Available levels: campaign, ad_group, ad

Metrics prefixed with app_install_ come from your mobile measurement partner and are only populated on app install campaigns.

Insights Table

ad_account_idText

The unique identifier for the advertising account.

ad_account_nameText

currencyText

The currency in which the financial data is reported.

campaign_idText

A unique identifier for the campaign.

campaign_nameText

The name of the campaign.

campaign_created_atTimestamp

campaign_modified_atTimestamp

The timestamp when the campaign was last modified.

campaign_spend_capNumber

campaign_effective_statusText

The calculated current operational status of the campaign, considering all relevant factors.

campaign_objectiveText

The marketing objective set for the campaign (e.g., reach, traffic, conversions).

funding_instrument_idText

campaign_configured_statusText

The status that the user has manually configured for the campaign. This can differ from the effective status based on other factors.

campaign_goal_typeText

The specific type of goal set for the campaign's optimization, e.g., conversions, clicks, impressions.

campaign_goal_valueNumber

The target value associated with the campaign's optimization goal.

special_ad_categoriesText

skadnetwork_metadataText

Metadata related to SKAdNetwork settings and attribution for the ad, used for iOS app install campaigns.

ad_group_idText

A unique identifier for the ad group.

ad_group_nameText

The name of the ad group.

ad_group_created_atTimestamp

ad_group_modified_atTimestamp

The timestamp when the ad group was last modified.

ad_group_effective_statusText

The calculated current operational status of the ad group, considering all relevant factors.

ad_group_start_timeTimestamp

The date and time when the ad group is scheduled to begin delivering.

ad_group_end_timeTimestamp

The date and time when the ad group is scheduled to end.

ad_group_goal_typeText

The type of goal set for the ad group (e.g., clicks, conversions).

ad_group_goal_valueNumber

The value associated with the goal set for the ad group.

optimization_goalText

The specific action or metric the campaign is optimized to achieve.

bid_strategyText

The bidding strategy employed for the ad campaign or ad group, e.g., target cost, lowest cost.

bid_typeText

The type of bid, such as CPM (cost per mille/thousand impressions) or CPC (cost per click).

bid_valueNumber

The monetary value of the bid placed for the ad or ad group.

ad_group_configured_statusText

The status that the user has manually configured for the ad group. This can differ from the effective status based on other factors.

scheduleText

targetingText

app_idText

The unique identifier for the mobile application being advertised.

campaign_objective_typeText

The primary goal or objective of the campaign, e.g., brand awareness, traffic, conversions.

view_through_conversion_typeText

The type of view-through conversion, indicating conversions that occurred after an impression but without a direct click.

product_set_idText

shopping_typeText

ad_idText

A unique identifier for the ad.

ad_nameText

The name of the ad.

ad_created_atTimestamp

ad_modified_atTimestamp

The timestamp when the ad was last modified.

click_urlText

The ad's click URL.

post_idText

The ID of the post.

post_urlText

The URL of the post.

preview_expiryText

The expiration date of test mode.

preview_urlText

The test mode preview URL.

profile_idText

rejection_reasonText

effective_statusText

The calculated, real-time status of an entity (ad, ad group, or campaign), taking into account various factors like configured status, budget, and targeting.

configured_statusText

The status of an entity (ad, ad group, or campaign) as manually set by the advertiser.

event_trackersText

The event tracker URLs.

productsText

shopping_creativeText

dateDate

The specific date for which the data is reported.

spendNumber

The total amount of money spent on advertising campaigns.

impressionsNumber

The total number of times your ad was shown to users.

clicksNumber

The total number of clicks on your ad.

engaged_clickNumber

reachNumber

The number of unique users reached during this report period.

conversion_add_to_cart_clicksNumber

The number of clicks that led to an add-to-cart conversion event.

conversion_add_to_cart_total_itemsNumber

The total number of items added to a shopping cart as a result of an ad conversion event.

conversion_add_to_cart_total_valueNumber

The total monetary value generated from add-to-cart conversion events.

conversion_add_to_cart_viewsNumber

The number of views that led to an add-to-cart conversion event.

conversion_add_to_wishlist_clicksNumber

The number of clicks on 'add to wishlist' actions that led to a conversion.

conversion_add_to_wishlist_total_itemsNumber

The total number of items added to a wishlist as a result of an ad conversion event.

conversion_add_to_wishlist_total_valueNumber

The total monetary value generated from add-to-wishlist conversion events.

conversion_add_to_wishlist_viewsNumber

The number of views of 'add to wishlist' opportunities that led to a conversion.

conversion_lead_clicksNumber

The number of clicks that led to a lead conversion event.

conversion_lead_total_valueNumber

The total monetary value generated from lead conversion events.

conversion_lead_viewsNumber

The number of views that led to a lead conversion event.

conversion_page_visit_clicksNumber

The number of clicks that led to a page visit conversion event.

conversion_page_visit_viewsNumber

The number of views that led to a page visit conversion event.

conversion_purchase_clicksNumber

The number of clicks that led to a purchase conversion event.

conversion_purchase_total_itemsNumber

The total number of items purchased as a result of conversion events.

conversion_purchase_total_valueNumber

The total monetary value generated from purchase conversion events.

conversion_purchase_viewsNumber

The number of views that led to a purchase conversion event.

conversion_search_clicksNumber

The number of clicks that led to a search conversion event.

conversion_search_viewsNumber

The number of views that led to a search conversion event.

conversion_sign_up_clicksNumber

The total number of clicks attributed to a sign-up conversion event.

conversion_sign_up_viewsNumber

The number of views recorded for a sign-up conversion event.

conversion_signup_total_valueNumber

The total monetary value generated from sign-up conversion events.

conversion_view_content_clicksNumber

The number of clicks that led to a view content conversion event.

conversion_view_content_ecpaNumber

The effective cost per action for viewing content conversions.

conversion_view_content_viewsNumber

The number of views that led to a view content conversion event.

key_conversion_clicksNumber

key_conversion_total_countNumber

key_conversion_viewsNumber

reddit_leadsNumber

video_fully_viewable_impressionsNumber

The number of impressions where the video ad was 100% in view for at least two consecutive seconds.

video_plays_expandedNumber

The number of times a video ad was played in an expanded view.

video_plays_with_soundNumber

The number of times a video ad was played with sound enabled.

video_startedNumber

The number of times the video ad started playing.

video_viewable_impressionsNumber

The number of times your video ad was considered viewable by industry standards.

video_viewable_watched_6_secondsNumber

video_viewable_watched_15_secondsNumber

video_watched_3_secondsNumber

The number of times your video ad was viewed for at least three seconds.

video_watched_5_secondsNumber

The number of times your video ad was viewed for at least five seconds.

video_watched_10_secondsNumber

The number of times your video ad was viewed for at least ten seconds.

video_watched_25_percentNumber

The number of times the ad was served and at least 25% of the video has played, including plays that skipped to this point.

video_watched_50_percentNumber

The number of times the ad was served and at least 50% of the video has played, including plays that skipped to this point.

video_watched_75_percentNumber

The number of times the ad was served and at least 75% of the video has played, including plays that skipped to this point.

video_watched_95_percentNumber

The number of times the ad was served and at least 95% of the video has played, including plays that skipped to this point.

video_watched_100_percentNumber

The number of times the ad was served and a user watched the entire video, including plays that skipped to this point.

app_install_add_payment_info_countNumber

The number of times users added payment information within the app after an install.

app_install_add_to_cart_countNumber

The number of times users added items to their cart within the app after an install.

app_install_app_launch_countNumber

The number of times the app was launched after an install.

app_install_completed_tutorial_countNumber

The number of times users completed an in-app tutorial after an install.

app_install_install_countNumber

The number of app installs attributed to the ad campaign.

app_install_level_achieved_countNumber

The number of times users achieved a new level within the app after an install.

app_install_mmp_ad_click_countNumber

app_install_mmp_ad_view_countNumber

app_install_mmp_add_payment_info_countNumber

app_install_mmp_add_to_cart_countNumber

app_install_mmp_add_to_wishlist_countNumber

app_install_mmp_app_launch_countNumber

app_install_mmp_checkout_countNumber

app_install_mmp_completed_tutorial_countNumber

app_install_mmp_first_time_purchase_countNumber

app_install_mmp_install_countNumber

app_install_mmp_level_achieved_countNumber

app_install_mmp_login_countNumber

app_install_mmp_onboard_completed_countNumber

app_install_mmp_onboard_started_countNumber

app_install_mmp_purchase_countNumber

app_install_mmp_rate_countNumber

app_install_mmp_reinstall_countNumber

app_install_mmp_revenueNumber

app_install_mmp_search_countNumber

app_install_mmp_sign_up_countNumber

app_install_mmp_spend_credits_countNumber

app_install_mmp_start_trial_countNumber

app_install_mmp_subscribe_countNumber

app_install_mmp_total_conversionsNumber

app_install_mmp_total_install_countNumber

app_install_mmp_unlock_achievement_countNumber

app_install_mmp_view_content_countNumber

app_install_purchase_countNumber

The number of purchases made within the app following an ad install.

app_install_revenueNumber

The total revenue generated from app install conversion events.

app_install_search_countNumber

The number of in-app searches performed by users after an install.

app_install_skan_revenueNumber

app_install_skan_total_conversionsNumber

app_install_sign_up_countNumber

The number of user sign-ups within the app after an install.

app_install_skan_ad_click_countNumber

The number of ad clicks attributed to app installs via SKAdNetwork for iOS app install campaigns.

app_install_skan_ad_view_countNumber

The number of ad views attributed to app installs via SKAdNetwork for iOS app install campaigns.

app_install_skan_add_payment_info_countNumber

The number of times users added payment information, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_add_to_cart_countNumber

The number of times users added items to their cart, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_add_to_wishlist_countNumber

The number of times users added items to a wishlist, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_app_launch_countNumber

The number of times the app was launched, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_checkout_countNumber

The number of times users completed a checkout, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_completed_tutorial_countNumber

The number of times users completed an in-app tutorial, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_first_time_purchase_countNumber

The number of first-time purchases made by users, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_install_countNumber

The number of app installs attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_level_achieved_countNumber

The number of times users achieved a new level within the app, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_login_countNumber

The number of times users logged into the app, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_onboard_completed_countNumber

The number of times users completed the onboarding process, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_onboard_started_countNumber

The number of times users started the onboarding process, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_purchase_countNumber

The number of purchases made by users, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_rate_countNumber

The number of times users rated the app, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_reinstall_countNumber

The number of app reinstalls, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_search_countNumber

The number of in-app searches performed by users, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_sign_up_countNumber

The number of user sign-ups, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_spend_credits_countNumber

The number of times users spent in-app credits, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_start_trial_countNumber

The number of times users started a trial, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_subscribe_countNumber

The number of user subscriptions, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_total_install_countNumber

The total number of app installs, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_unknown_countNumber

The number of unknown app-install related events, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_unlock_achievement_countNumber

The number of times users unlocked an in-app achievement, attributed via SKAdNetwork for iOS app install campaigns.

app_install_skan_view_content_countNumber

The number of times users viewed content within the app, attributed via SKAdNetwork for iOS app install campaigns.

app_install_spend_credits_countNumber

The number of times users spent in-app credits after an install.

app_install_total_conversionsNumber

The total number of conversions related to app installs.

app_install_view_content_countNumber

The number of times users viewed content within the app after an install.