Display & Video 360
Metrics & Dimensions List
Updated: 2026-08-01
Important
Several reports are available, each answering a different question:
display_video__campaign_country_dailyanddisplay_video__line_item_country_daily- delivery by country, at campaign or line item leveldisplay_video__creative_daily- performance of each creativedisplay_video__youtube_daily- YouTube placementsdisplay_video__unique_reach_country_daily/_weekly/_monthly- deduplicated reach by country
Column names follow the Bid Manager API. FILTER_ fields are dimensions and METRIC_
fields are figures; the prefix is dropped in most of our tables.
The granularity does not change the columns, only the period each row covers.
Choose the Right Time Granularity for Your Data
Country Table
The unique identifier of the advertiser.
Advertiser.
Advertiser Currency.
The unique identifier of the partner associated with an advertiser.
Partner.
Partner Currency.
Partner Status.
Date.
The unique identifier of the campaign.
The name of the advertising campaign.
Media Type.
The unique system-assigned identifier for the creative.
Filters reports by the name of the creative.
The unique identifier of the insertion order.
Insertion Order.
Insertion Order Status.
Insertion Order Goal Type.
Insertion Order Integration Code.
The unique identifier of the line item.
Line Item.
Line Item Status.
The type of the line item, which determines applicable settings and targeting options.
Line Item Budget.
Line Item Start Date.
Line Item End Date.
Floodlight Activity ID.
Floodlight Activity.
Country.
The country where the ad was displayed or targeted.
The total number of times an ad was displayed.
The total number of clicks on an ad.
The total media cost, reported in the advertiser's currency.
A metric representing the total cost of media purchased, expressed in the partner's currency.
The total cost of media purchased for advertising, expressed in US Dollars.
The number of measurable impressions that were determined to be viewable by Active View.
The number of impressions that Active View was able to measure for viewability.
The number of impressions that were eligible for Active View measurement.
Revenue generated from conversions that occurred after a user clicked on an ad, as reported by Campaign Manager 360.
Revenue generated from conversions that occurred after a user viewed an ad (without clicking), as reported by Campaign Manager 360.
The total number of conversion events recorded.
Conversions attributed to the last click on an ad.
Conversions attributed to the last impression of an ad where no click occurred.
Backup Image.
A metric that measures the total number of user engagements with rich media ads.
A metric that counts the number of times users scrolled within a rich media ad.
The number of times a rich media video ad was played to completion.
The number of times a rich media video ad was played through its first quartile (25%).
The number of times a rich media video ad was viewed in full-screen mode.
The number of times a rich media video ad was played through its midpoint (50%).
The number of times the audio of a rich media video ad was muted by the user.
The number of times a rich media video creative was paused by users.
The number of times a rich media video ad started playing.
The number of times a rich media video ad was skipped by users.
The number of times a rich media video ad was played through its third quartile (75%).
Media Fee 1 (Advertiser Currency).
The amount of Media Fee 1, expressed in the partner's currency.
The amount of Media Fee 1, expressed in USD.
Media Fee 2 (Advertiser Currency).
The second media fee applied, reported in partner currency.
The second media fee applied, reported in USD.
Media Fee 3 (Advertiser Currency).
The third media fee applied, reported in partner currency.
The third media fee applied, reported in USD.
Media Fee 4 (Advertiser Currency).
The fourth media fee applied, reported in partner currency.
The fourth media fee applied, reported in USD.
Media Fee 5 (Advertiser Currency).
The fifth media fee applied, reported in partner currency.
The fifth media fee applied, reported in USD.
Creative Table
The unique identifier of the advertiser.
Advertiser.
Advertiser Currency.
The unique identifier of the partner associated with an advertiser.
Partner.
Partner Currency.
Partner Status.
Date.
The unique system-assigned identifier for the creative.
Filters reports by the name of the creative.
Creative Size.
The type of the creative, which defines its format and behavior, for example standard, video, native or audio.
Creative Asset.
Creative Width.
Creative Height.
Creative Source.
Creative Status.
Creative Rendered in AMP.
Creative Integration Code.
The unique identifier of the campaign.
The name of the advertising campaign.
The unique identifier of the line item.
Line Item.
The unique identifier of the insertion order.
Insertion Order.
Video Continuous Play.
The total number of times an ad was displayed.
The total number of clicks on an ad.
The number of clicks on companion creatives associated with video ads.
The number of impressions or views served for companion creatives associated with video ads.
The number of times a rich media video ad was skipped by users.
A metric representing the total revenue generated, expressed in US Dollars.
The number of impressions for which the advertiser is charged.
A metric representing user interactions with an ad beyond a standard click, such as hovering, playing a video, or expanding a creative.
The difference between how much an advertiser charged and their costs for running a campaign, calculated as Revenue - Total Media Cost - Agency markup (if applicable). This is also known as "net income.".
The difference between how much was charged and the costs for running a campaign, calculated in the partner's specified currency.
The difference between how much was charged and the costs for running a campaign, calculated in United States dollars.
The number of times the audio of a rich media video ad was muted by the user.
Audio Unmutes (Video).
The average time an ad was displayed.
The average time users spent interacting with an ad.
Backup Image.
The number of times a rich media video ad was played to completion.
Counters.
Exits.
This metric represents the number of expansions, indicating instances where an ad unit expanded to a larger size, often in rich media ads.
The number of times a rich media video ad was played through its first quartile (25%).
The number of times a rich media video ad was viewed in full-screen mode.
The number of impressions where users interacted with the ad, such as clicks or hovers.
The number of times a rich media video ad was played through its midpoint (50%).
The number of times a rich media video creative was paused by users.
A metric that measures the total number of user engagements with rich media ads.
A metric that counts the number of times users scrolled within a rich media ad.
The number of times a rich media video ad started playing.
The number of times a rich media video ad was played through its third quartile (75%).
Timers.
A metric representing the total time users spent interacting with an ad.
YouTube Table
The unique identifier of the advertiser.
Advertiser.
Advertiser Currency.
The unique identifier of the partner associated with an advertiser.
Partner.
Partner Currency.
Partner Status.
Date.
Filters reports by the unique identifier of the TrueView (YouTube) ad.
Filters reports by the name of the TrueView (YouTube) ad.
YouTube Ad Group ID.
Filters reports by the name of the TrueView (YouTube) ad group.
The total number of times an ad was displayed.
The number of views for TrueView video ads.
Revenue (Advertiser Currency).
The cost of media buys, reported in the advertiser's currency.
The total number of clicks on an ad.
The total number of clicks on interactive cards displayed alongside YouTube ads, such as shopping cards, that direct users to external landing pages.
The number of likes earned by TrueView ads.
The number of playlist additions earned by TrueView ads.
The number of shares earned by TrueView ads.
The number of subscribers earned by TrueView ads.
The number of additional views earned from TrueView ads (e.g., from shares or follow-on views).
Engagements (YouTube).
Unique Reach Table
The unique identifier of the advertiser.
Advertiser.
The unique identifier of the partner associated with an advertiser.
Partner.
Partner Status.
The country where the ad was displayed or targeted.
Date.
The unique identifier of the insertion order.
Insertion Order.
The unique identifier of the line item.
Line Item.
Unique Reach: Impression Reach (Co-Viewed).
A metric representing the number of unique users who clicked on an ad.
Unique Reach: Total Reach (Co-Viewed).
Unique Reach: Average Impression Frequency (Co-Viewed).
The number of impressions that account for co-viewing, where multiple people watch ads together on connected TV devices.
The average number of times a unique user saw an ad.
Unique Reach: Average Viewable Impression Frequency.
The number of unique users who saw at least one ad impression.
The additional number of unique users reached through clicks, beyond those reached by impressions alone.
The incremental number of unique users reached by impressions.
Unique Reach: Incremental Impression Reach (Co-Viewed).
The incremental total number of unique users reached.
Unique Reach: Incremental Total Reach (Co-Viewed).
The incremental reach achieved from viewable impressions, representing the number of new unique users exposed to an ad.
The total number of unique users reached across all campaign creatives.
Unique Reach: Viewable Impression Reach.