Instagram Insights
Metrics & Dimensions List
Updated: 2026-08-01
Important
Two reports are available:
instagram_insights__account_daily- day-by-day performance of the accountinstagram_insights__media_lifetime- lifetime performance of each post, reel or story
The lifetime table holds the totals accumulated by a piece of media since it was published, refreshed on every sync.
Account Table
Identifier of the Instagram account the row belongs to.
The username of the Instagram account.
The ID assigned to the account by Instagram.
The name associated with the Instagram account (e.g., business or personal name).
The date for which the metrics are being reported.
The total number of followers the account has accumulated over its lifetime.
The total number of media items (posts, stories, etc.) shared by the account over its lifetime.
The number of unique accounts that engaged with the account's content on a given day.
The number of times your content was played or displayed. Content includes reels, posts, stories.
The number of comments received on the account's content on a given day.
The number of likes received on the account's content on a given day.
The number of unique accounts that saw the account's content on a given day.
The number of replies received on the account's comments on a given day.
The number of times the account's content was saved on a given day.
The number of times the account's content was shared on a given day.
The total number of interactions (likes, comments, shares, saves, etc.) with the account's content on a given day.
Media Table
Identifier of the Instagram account the row belongs to.
The username of the Instagram account.
The unique ID of the media object.
The short, unique code used in the URL of the media object.
The caption text associated with the media object.
The date and time the media object was created.
The permanent URL of the media object.
URL of the media thumbnail. For media with no thumbnail, the media URL is used instead.
The type of media product (e.g., "FEED", "STORY", "REELS", "IGTV").
The type of media (e.g., "IMAGE", "VIDEO", "CAROUSEL_ALBUM").
The URL of the full-size media object.
Total number of times the video IG Media has been seen.
The total number of comments on the media object.
The total number of follows gained from this media object.
The average watch time of Reels related to this media.
The total time spent viewing Reels related to this media.
The total number of likes on the media object.
The total number of profile actions (e.g., visits, follows) generated by this media.
The total number of profile visits generated by this media.
The total number of unique accounts that have viewed the media object.
The total number of times the media object has been saved.
The total number of times the media object has been shared.
The total number of interactions (e.g., likes, comments, shares) with the media object.