Instagram Insights

Account ID - The unique ID of the Instagram account.

Username - The username of the Instagram account

Instagram ID - The unique ID of the Instagram account.

Name - The name associated with the Instagram account (e.g., business or personal name).

Date - The date for which the metrics are being reported.

Followers Count (Lifetime) - The total number of followers the account has accumulated over its lifetime.

Media Count (Lifetime) - The total number of media items (posts, stories, etc.) shared by the account over its lifetime.

Accounts Engaged (Day) - The number of unique accounts that engaged with the account's content on a given day.

Comments (Day) - The number of comments received on the account's content on a given day.

Views (Day) - The number of times your content was played or displayed. Content includes reels, posts, stories.

Likes (Day) - The number of likes received on the account's content on a given day.

Reach (Day) - The number of unique accounts that saw the account's content on a given day.

Replies (Day) - The number of replies received on the account's comments on a given day.

Saves (Day) - The number of times the account's content was saved on a given day.

Shares (Day) - The number of times the account's content was shared on a given day.

Total Interactions (Day) - The total number of interactions (likes, comments, shares, saves, etc.) with the account's content on a given day.

Account ID - The unique ID of the Instagram account.

Username - The username of the Instagram account

Media ID - The unique ID of the media object.

Shortcode - The short, unique code used in the URL of the media object.

Caption - The caption text associated with the media object.

Datetime - The date and time the media object was created.

Permalink - The permanent URL of the media object.

Thumbnail URL - The URL of the thumbnail image for the media object.

Media Product Type - The type of media product (e.g., "FEED", "STORY", "REELS", "IGTV").

Media Type - The type of media (e.g., "IMAGE", "VIDEO", "CAROUSEL_ALBUM").

Media URL - The URL of the full-size media object.

Views Lifetime - Total number of times the video IG Media has been seen.

Comments Lifetime - The total number of comments on the media object.

Follows Lifetime - The total number of follows gained from this media object.

IG Reels Average Watch Time Lifetime - The average watch time of Reels related to this media.

IG Reels Video View Total Time Lifetime - The total time spent viewing Reels related to this media.

Likes Lifetime - The total number of likes on the media object.

Profile Activity Lifetime - The total number of profile actions (e.g., visits, follows) generated by this media.

Profile Visits Lifetime - The total number of profile visits generated by this media.

Reach Lifetime - The total number of unique accounts that have viewed the media object.

Saved Lifetime - The total number of times the media object has been saved.

Shares Lifetime - The total number of times the media object has been shared.

Total Interactions Lifetime - The total number of interactions (e.g., likes, comments, shares) with the media object.