Google Analytics 4
Metrics & Dimensions List
Updated: 2026-08-01
Important
Four reports are available, each breaking your traffic down along a different dimension. They share the same core metrics, so pick the one whose breakdown you need:
google_analytics__website_overview_{granularity}- daily totals, no breakdowngoogle_analytics__traffic_acquisition_{granularity}- by source, medium and campaigngoogle_analytics__geo_{granularity}- by country, region and citygoogle_analytics__devices_{granularity}- by device category, browser and operating system
Metric names follow the GA4 Data API. keyEvents is what GA4 now calls conversions.
Website Overview Table
Identifier of the Google Analytics property the row belongs to.
The date of the event.
The number of sessions that began on your site or app (event triggered: session_start).
The number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.
The number of distinct users who visited your site or app.
The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).
The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
The total amount of time (in seconds) your website or app was in the foreground of users` devices.
The average duration (in seconds) of users` sessions.
The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue) minus refunded transaction revenue.
The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
The number of times users completed a purchase. This metric counts purchase events; this metric does not count in_app_purchase and subscription events.
The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
Traffic Acquisition Table
Identifier of the Google Analytics property the row belongs to.
The date of the event.
The session's default channel group is based primarily on source and medium. An enumeration which includes Direct, Organic Search, Paid Social, Organic Social, Email, Affiliates, Referral, Paid Search, Video, and Display.
The source that initiated a session on your website or app.
The medium that initiated a session on your website or app.
The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
The Ad Group Name in Google Ads for a session.
The advertising network that led to the session. An enumeration which includes Google search, Search partners, Google Display Network, Youtube Search, Youtube Videos, Cross-network, Social, and (universal campaign).
The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see Keywords: Definition.
The number of sessions that began on your site or app (event triggered: session_start).
The number of distinct users who visited your site or app.
The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).
The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.
The number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.
The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
The total amount of time (in seconds) your website or app was in the foreground of users` devices.
The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue) minus refunded transaction revenue.
The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
The number of times users completed a purchase. This metric counts purchase events; this metric does not count in_app_purchase and subscription events.
The number of times users added items to their shopping carts.
The number of times users started the checkout process. This metric counts the occurrence of the begin_checkout event.
The number of users that completed their first purchase event.
The number of users that logged purchase events for the time period selected.
The sum of the event parameter named value.
The total advertising revenue from both Admob and third-party sources.
Geo Table
Identifier of the Google Analytics property the row belongs to.
The date of the event.
The country from which the user activity originated.
The number of sessions that began on your site or app (event triggered: session_start).
The number of distinct users who visited your site or app.
The number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.
The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
The total amount of time (in seconds) your website or app was in the foreground of users` devices.
The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue) minus refunded transaction revenue.
The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
The number of times users completed a purchase. This metric counts purchase events; this metric does not count in_app_purchase and subscription events.
The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
Devices Table
Identifier of the Google Analytics property the row belongs to.
The date of the event.
The type of device: Desktop, Tablet, or Mobile.
The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.
The browsers used to view your website.
The number of sessions that began on your site or app (event triggered: session_start).
The number of distinct users who visited your site or app.
The number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.
The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
The total amount of time (in seconds) your website or app was in the foreground of users` devices.
The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue) minus refunded transaction revenue.
The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
The number of times users completed a purchase. This metric counts purchase events; this metric does not count in_app_purchase and subscription events.
The number of times users added items to their shopping carts.
The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.